The MBTI assessment has become a hot topic online and a common method for netizens to identify themselves across China’s social platforms.These netizens generally consider the results of their MBTI assessments as per...The MBTI assessment has become a hot topic online and a common method for netizens to identify themselves across China’s social platforms.These netizens generally consider the results of their MBTI assessments as personal emblems suitable for public display,leading to a remarkably widespread cultural phenomenon.Through structured interviews,this study has found that Internet users are experiencing a psychological crisis of identity due to the dual influences of technological embodiment and the meta-media ecology revolution.Moreover,their behavior on social platforms can be regarded as an invisible form of affective labor.To date,researchers have not paid adequate attention to the immense popularity of MBTI assessment in China,and they have not fully investigated whether MBTI assessment is a symbolic representation of the current identity crisis in the context of meta-media and digital labor.This study has two purposes:First,this study aims to explore whether the dynamic interactions of the MBTI assessment are a form of social currency.Second,it aims to construct an MBTI topic production chain to help understand MBTI’s underlying mechanisms regarding the interactions,the reasons behind its popularity,and the reflection on broader social phenomena.展开更多
本文基于行为金融学的研究方法和思路,研究MBTI (Myers–Briggs Type Indicator,迈尔斯–布里格斯类型指标)人格特征对车贷违约结果的影响。研究主要通过两个步骤进行:首先,通过专家他评的方法,根据贷后通话录音评估长安汽车金融公司84...本文基于行为金融学的研究方法和思路,研究MBTI (Myers–Briggs Type Indicator,迈尔斯–布里格斯类型指标)人格特征对车贷违约结果的影响。研究主要通过两个步骤进行:首先,通过专家他评的方法,根据贷后通话录音评估长安汽车金融公司844名车贷客户在MBTI四个人格维度上的行为表现,获取其在四个人格维度上的得分;此后,通过逐步前进逻辑回归的统计分析方法,检验四个人格维度对预测车贷违约结果的模型是否有贡献。结果发现,贷款客户在判断–知觉和实感–直觉两个维度上的行为倾向影响其最终还款结果:即在贷后沟通中越强调时间及现实后果的客户,更不易还款违约。展开更多
基金funded by National Natural Science Foundation of China(NSFC):Research on Value Co-Creation Mechanisms and Models of Digital Content Production under AIGC Participation(72374171)Xihua University Science and Technology Innovation Competition Project for Postgraduate Students:“Generative Artificial Intelligence(GAI)+Cultural Tourism”Science and Technology Innovation Project(YK20240273).
文摘The MBTI assessment has become a hot topic online and a common method for netizens to identify themselves across China’s social platforms.These netizens generally consider the results of their MBTI assessments as personal emblems suitable for public display,leading to a remarkably widespread cultural phenomenon.Through structured interviews,this study has found that Internet users are experiencing a psychological crisis of identity due to the dual influences of technological embodiment and the meta-media ecology revolution.Moreover,their behavior on social platforms can be regarded as an invisible form of affective labor.To date,researchers have not paid adequate attention to the immense popularity of MBTI assessment in China,and they have not fully investigated whether MBTI assessment is a symbolic representation of the current identity crisis in the context of meta-media and digital labor.This study has two purposes:First,this study aims to explore whether the dynamic interactions of the MBTI assessment are a form of social currency.Second,it aims to construct an MBTI topic production chain to help understand MBTI’s underlying mechanisms regarding the interactions,the reasons behind its popularity,and the reflection on broader social phenomena.
文摘本文基于行为金融学的研究方法和思路,研究MBTI (Myers–Briggs Type Indicator,迈尔斯–布里格斯类型指标)人格特征对车贷违约结果的影响。研究主要通过两个步骤进行:首先,通过专家他评的方法,根据贷后通话录音评估长安汽车金融公司844名车贷客户在MBTI四个人格维度上的行为表现,获取其在四个人格维度上的得分;此后,通过逐步前进逻辑回归的统计分析方法,检验四个人格维度对预测车贷违约结果的模型是否有贡献。结果发现,贷款客户在判断–知觉和实感–直觉两个维度上的行为倾向影响其最终还款结果:即在贷后沟通中越强调时间及现实后果的客户,更不易还款违约。