全球海上遇险及安全系统GM DSS(g loba l m aritim e d istress and safety system)自1999年2月1日完全实施以后,为了培训船员的需要,GM DSS模拟器的开发成为国内外的一个热点。文章介绍了自主开发的GM DSS模拟器中利用V isua l C++6.0...全球海上遇险及安全系统GM DSS(g loba l m aritim e d istress and safety system)自1999年2月1日完全实施以后,为了培训船员的需要,GM DSS模拟器的开发成为国内外的一个热点。文章介绍了自主开发的GM DSS模拟器中利用V isua l C++6.0实现通信过程的研究。其中主要涉及了Socket技术和多线程技术的应用。展开更多
现代社会已步入信息化时代,企业面临的市场环境越来越复杂多变。在这种错综复杂的市场环境下,把握现代营销原则的精髓,让企业在激烈的市场竞争中获胜是许多企业经营管理者梦寐以求的事情。本文在分析市场营销系统及其特点的基础上,提出...现代社会已步入信息化时代,企业面临的市场环境越来越复杂多变。在这种错综复杂的市场环境下,把握现代营销原则的精髓,让企业在激烈的市场竞争中获胜是许多企业经营管理者梦寐以求的事情。本文在分析市场营销系统及其特点的基础上,提出将DSS技术运用到市场营销决策上,开发MDSS(Marketing Decision Support System)的建议,并以康佳集团的成功案例来分析企业如何因地制宜的开发自己的MDSS,最后对中国企业实施MDSS提出一些建议。展开更多
The marketing share model of price and advertising in a duopoly market was studied in this paper. Market response curves of price and advertising were presented to calculate the reasonable range based on the market fo...The marketing share model of price and advertising in a duopoly market was studied in this paper. Market response curves of price and advertising were presented to calculate the reasonable range based on the market forecast results. The interaction effect of price and advertising was considered,and the game theory was applied to a two-stage price and advertising competition which involved the market share model. A marketing decision support system (MDSS) was developed and simulation data was provided to give the solutions. The operation results show that the leading enterprise makes higher price,spends more on advertising,and earns more profit,while the small-scale enterprise has to lower the price,spend less on advertising,and has slightly higher profit rate. The system is shown to be adaptable to a wide variety of realistic situations.展开更多
文摘全球海上遇险及安全系统GM DSS(g loba l m aritim e d istress and safety system)自1999年2月1日完全实施以后,为了培训船员的需要,GM DSS模拟器的开发成为国内外的一个热点。文章介绍了自主开发的GM DSS模拟器中利用V isua l C++6.0实现通信过程的研究。其中主要涉及了Socket技术和多线程技术的应用。
文摘现代社会已步入信息化时代,企业面临的市场环境越来越复杂多变。在这种错综复杂的市场环境下,把握现代营销原则的精髓,让企业在激烈的市场竞争中获胜是许多企业经营管理者梦寐以求的事情。本文在分析市场营销系统及其特点的基础上,提出将DSS技术运用到市场营销决策上,开发MDSS(Marketing Decision Support System)的建议,并以康佳集团的成功案例来分析企业如何因地制宜的开发自己的MDSS,最后对中国企业实施MDSS提出一些建议。
文摘The marketing share model of price and advertising in a duopoly market was studied in this paper. Market response curves of price and advertising were presented to calculate the reasonable range based on the market forecast results. The interaction effect of price and advertising was considered,and the game theory was applied to a two-stage price and advertising competition which involved the market share model. A marketing decision support system (MDSS) was developed and simulation data was provided to give the solutions. The operation results show that the leading enterprise makes higher price,spends more on advertising,and earns more profit,while the small-scale enterprise has to lower the price,spend less on advertising,and has slightly higher profit rate. The system is shown to be adaptable to a wide variety of realistic situations.
