This assignment will critically examine the competitive strategies of four selected department stores in Hangzhou and the reasons why the choice of them depends on different customer values.It will also highlight the ...This assignment will critically examine the competitive strategies of four selected department stores in Hangzhou and the reasons why the choice of them depends on different customer values.It will also highlight the capabilities that companies used to realize their strategies.展开更多
Since the beginning of 2018, a number of domestic brands claim their ambition to enter the department store channel. Yet without enough preparation of understanding the feature and cruel fact of Chinese department sto...Since the beginning of 2018, a number of domestic brands claim their ambition to enter the department store channel. Yet without enough preparation of understanding the feature and cruel fact of Chinese department store channel, it is liable to cause many national cosmetic brands to fail. Chinese national brands need to prepare in terms of both thinking and resource in order to succeed in expanding the department store channel in China.展开更多
文摘This assignment will critically examine the competitive strategies of four selected department stores in Hangzhou and the reasons why the choice of them depends on different customer values.It will also highlight the capabilities that companies used to realize their strategies.
文摘Since the beginning of 2018, a number of domestic brands claim their ambition to enter the department store channel. Yet without enough preparation of understanding the feature and cruel fact of Chinese department store channel, it is liable to cause many national cosmetic brands to fail. Chinese national brands need to prepare in terms of both thinking and resource in order to succeed in expanding the department store channel in China.