Magazine advertising as a major source of income, the quality of its operations is critical to the development and survival of the magazine. However, under the new media environment, traditional advertising management...Magazine advertising as a major source of income, the quality of its operations is critical to the development and survival of the magazine. However, under the new media environment, traditional advertising management is no longer adapted to the times, media operators must find their own inadequacies of advertising business, through business innovation to gain a firm foothold in the competition torrent. This paper as the research object of ＂ViVi＇＂ , analyzes the advertising management and the problem under the new media environment. Finally, offer the suggestion for fashion magazines to better development advertising under the new media environment.展开更多
This work starts from a brief chronological exposition about the emergence and evolution of magazines in Brazil as a means of communication and its subsequent segmentation until arriving at the specialized magazines.A...This work starts from a brief chronological exposition about the emergence and evolution of magazines in Brazil as a means of communication and its subsequent segmentation until arriving at the specialized magazines.An overview of the constitution of the press will be drawn up,with the aim of understanding the historical context of the first periodicals,evolution and maturation until the 1960s and 1970s,which are the historical focus of this article,also considering the magazine Intervalo our object of study,which existed between 1962 and 1973.In Brazil,Editora Abril has marked the evolution of the Brazilian printed media and,to this day,is active with periodicals recognized nationally and internationally.Despite of the historical retrospective,our focus will be on the magazine Intervalo.At this point,it is necessary to emphasize that the history of the weekly has been lost over the years and,after a deep research,we verified the inexistence of a systematized references on the history or editorial characteristics of the publication.It is important to highlight that the magazine’s chronology was rescued by analyzing the digital archive and conducting interviews with journalists and former employees of Editora Abril and Intervalo.We are interested in not only rescuing its history,but also presenting its characteristics,formats,contents,editorial team,writing routine,its importance within the historical context and its contribution to the construction of the media scene of that time.The methodologies used were:bibliographic research,documentary analysis and interviews based on Oral History methodology,proposed by Paul Thompson(1992).展开更多
Little information on cancer coverage rather than newspaper and television is available. Japanese weekly magazines have a circulation of over 2,700,000 per week. To examine how they delivered urogenital cancer informa...Little information on cancer coverage rather than newspaper and television is available. Japanese weekly magazines have a circulation of over 2,700,000 per week. To examine how they delivered urogenital cancer information to the public, cancer-related articles and advertisements in six major Japanese weekly magazines from 2009 to 2010 was analyzed. 1.8% of total articles and advertisements were cancer-related. Prostate cancer (n = 119) was the second-most common topic, following lung cancer (n = 145), whereas only three articles were published on kidney or bladder cancer. The 53 articles on therapies for prostate cancer comprised radiotherapy (n = 29), surgery (n = 16), chemotherapy (n = 4), and others (n = 4). All 42 comments or interviews were cited in the article on prostate cancer, while 26 of them were attributed to only two famous doctors. Although cancer coverage in weekly magazines could be useful to spread information on prostate cancer, we should recognize their considerable bias based on a disproportionate emphasis.展开更多
What can be conveniently and effectively used as readingmaterials in our extensive reading classroom(ERC)?Now thatthey are living in an information era,students need to absorb allsorts of knowledge and information wit...What can be conveniently and effectively used as readingmaterials in our extensive reading classroom(ERC)?Now thatthey are living in an information era,students need to absorb allsorts of knowledge and information within the shortest possibletime.Compared with other reading materials,newspapers andmagazines published in China have their own unique advantagesto be recommended as a main reading source.This paperillustrates this idea in four parts:introduction,merits ofemploying English newspapers and magazines in the ERC,waysof making use of English newspapers and magazines at hand toorganize communicative activities,conclusion.展开更多
In 1979,there were only 1,470 magazine titles published in China,most of them focusing on current affairs,literature,social sciences and engineering.By the end of last year,9,386 magazine titles had been produced,thei...In 1979,there were only 1,470 magazine titles published in China,most of them focusing on current affairs,literature,social sciences and engineering.By the end of last year,9,386 magazine titles had been produced,their combinedcirculation totaling 2.85 billion copies,and their contents cov-展开更多
The Chinese edition of Scientific American, printed every month for 27 years, ceased publication at the end of 2005 when its American partner decided to quit the copyright cooperation. According to Zhou Guozhen, forme...The Chinese edition of Scientific American, printed every month for 27 years, ceased publication at the end of 2005 when its American partner decided to quit the copyright cooperation. According to Zhou Guozhen, former chief editor of the magazine, it was the low circulation in China that finally persuaded the Americans to kill the deal. Although展开更多
Dear American Professor, As an English learner, I always try to read as extensively as possible inEnglish. Among a sea of English books, newspapers and periodicals I havedeveloped a special liking for Reader’s Digest...Dear American Professor, As an English learner, I always try to read as extensively as possible inEnglish. Among a sea of English books, newspapers and periodicals I havedeveloped a special liking for Reader’s Digest. It used to have its namesake展开更多
文摘Magazine advertising as a major source of income, the quality of its operations is critical to the development and survival of the magazine. However, under the new media environment, traditional advertising management is no longer adapted to the times, media operators must find their own inadequacies of advertising business, through business innovation to gain a firm foothold in the competition torrent. This paper as the research object of ＂ViVi＇＂ , analyzes the advertising management and the problem under the new media environment. Finally, offer the suggestion for fashion magazines to better development advertising under the new media environment.
文摘This work starts from a brief chronological exposition about the emergence and evolution of magazines in Brazil as a means of communication and its subsequent segmentation until arriving at the specialized magazines.An overview of the constitution of the press will be drawn up,with the aim of understanding the historical context of the first periodicals,evolution and maturation until the 1960s and 1970s,which are the historical focus of this article,also considering the magazine Intervalo our object of study,which existed between 1962 and 1973.In Brazil,Editora Abril has marked the evolution of the Brazilian printed media and,to this day,is active with periodicals recognized nationally and internationally.Despite of the historical retrospective,our focus will be on the magazine Intervalo.At this point,it is necessary to emphasize that the history of the weekly has been lost over the years and,after a deep research,we verified the inexistence of a systematized references on the history or editorial characteristics of the publication.It is important to highlight that the magazine’s chronology was rescued by analyzing the digital archive and conducting interviews with journalists and former employees of Editora Abril and Intervalo.We are interested in not only rescuing its history,but also presenting its characteristics,formats,contents,editorial team,writing routine,its importance within the historical context and its contribution to the construction of the media scene of that time.The methodologies used were:bibliographic research,documentary analysis and interviews based on Oral History methodology,proposed by Paul Thompson(1992).
文摘Little information on cancer coverage rather than newspaper and television is available. Japanese weekly magazines have a circulation of over 2,700,000 per week. To examine how they delivered urogenital cancer information to the public, cancer-related articles and advertisements in six major Japanese weekly magazines from 2009 to 2010 was analyzed. 1.8% of total articles and advertisements were cancer-related. Prostate cancer (n = 119) was the second-most common topic, following lung cancer (n = 145), whereas only three articles were published on kidney or bladder cancer. The 53 articles on therapies for prostate cancer comprised radiotherapy (n = 29), surgery (n = 16), chemotherapy (n = 4), and others (n = 4). All 42 comments or interviews were cited in the article on prostate cancer, while 26 of them were attributed to only two famous doctors. Although cancer coverage in weekly magazines could be useful to spread information on prostate cancer, we should recognize their considerable bias based on a disproportionate emphasis.
文摘What can be conveniently and effectively used as readingmaterials in our extensive reading classroom(ERC)?Now thatthey are living in an information era,students need to absorb allsorts of knowledge and information within the shortest possibletime.Compared with other reading materials,newspapers andmagazines published in China have their own unique advantagesto be recommended as a main reading source.This paperillustrates this idea in four parts:introduction,merits ofemploying English newspapers and magazines in the ERC,waysof making use of English newspapers and magazines at hand toorganize communicative activities,conclusion.
文摘In 1979,there were only 1,470 magazine titles published in China,most of them focusing on current affairs,literature,social sciences and engineering.By the end of last year,9,386 magazine titles had been produced,their combinedcirculation totaling 2.85 billion copies,and their contents cov-
文摘The Chinese edition of Scientific American, printed every month for 27 years, ceased publication at the end of 2005 when its American partner decided to quit the copyright cooperation. According to Zhou Guozhen, former chief editor of the magazine, it was the low circulation in China that finally persuaded the Americans to kill the deal. Although
文摘Dear American Professor, As an English learner, I always try to read as extensively as possible inEnglish. Among a sea of English books, newspapers and periodicals I havedeveloped a special liking for Reader’s Digest. It used to have its namesake
