Factors Preventing Technical Colleges and Universities from Cultivating Foreign Language Talents

This article discusses about the cultivation of foreign language talents,through which it can be appreciated that the emphasis is to be laid on improving their comprehensive qualities.Only in this way can foreign language talents adapt to the needs of the market,integrate into the ranks of technical personnel in the field of engineering,and be warmly welcomed by employers or employing units.Nevertheless,in order to achieve this aim,three factors should be overcome to avoid the hindrance faced by technical colleges and universities from cultivating foreign language talents with comprehensive qualities.This article probes into the three negative factors:first,students are not fluent in their mother tongue;second,foreign language majors lack basic knowledge of science and technology so much so that they are not able to do well in such translation;third,they lack the ability to perform simultaneous interpretation Simultaneous interpreting.In regard to those factors,this article then provides several suggestions as countermeasures to those three negative factors,so as to cultivate talents that can satisfy the needs of the market.

Analysis of the Lack of Chinese Culture in Foreign Language Teach­ing in Colleges and Universities and Reconstruction

In foreign language teaching,Chinese cultural education is a very important course content.Especially in the context of the current comprehensive implementation of quality education and education reforms,special attention should be paid to infiltrating Chinese culture into foreign language teaching,comprehensively improving students’own development capabilities,helping colleges and universities cultivate talents and enhancing students’sense of patriotism.In this regard,this article explores the reasons for the lack of Chinese culture in foreign language teaching in colleges and universities.Analyze the current teaching situation of Chinese culture in foreign language teaching.The corresponding restructuring strategy is put forward,in order to continuously improve the patriotism of foreign language students in colleges and universities,and put forward certain reference opinions for integrating Chinese culture into foreign language teaching.

A Discussion of Foreign Language Listening Problems and Their Causes among Intermediate EFL learners in Chinese universities

Listening has been considered as the most important language skill by many researchers but in Chinese context it has been overlooked for years.The Foreign Language(FL)listening problems gradually reveal when students attend to the Listening Course in universities or colleges.This paper at first illustrates the importance of listening in foreign language learning and provides a discussion on the top-down and bottom-up processes with the analysis of Anderson's three-model of language comprehension[9]as well as the factors affecting listening comprehension in Foreign Language in general,aiming at the illustration of the necessity on one of the bottom-up processes-the Spoken Word Recognition(SWR).The analysis of two issued official guiding documents for Chinese university students and the current situation of English listening teaching in Chinese universities are followed,providing a general background on English listening teaching in Chinese context.Three possible foreign language listening problems and their causes are proposed,followed by the pedagogical suggestions to EFL learners who are improving their listening skills and instructors who are advancing their teaching procedures.

The Development Strategies of Foreign Language and Literature Discipline in China under the Background of“Building World-Class Universities and Disciplines”

“TheActionPlanforBuildingWorld-ClassUniversitiesandDisciplines”isasignificantplaninthedevelopmentofChinahighereducation,anditoffersopportunitiesandchallengesforthedisciplineofforeignlanguageandliterature.Bymeansofliteraturereview,thispaperdiscussestheconnotationofworld-classuniversityanddiscipline,andtheconnotationanddevelopmentstrategiesofworld-classforeignlanguageandliteraturediscipline,soastogivesomeenlightenmenttothebuildingofworld-classuniversitiesanddisciplines,andthedevelopmentofforeignlanguageandliteraturediscipline.Onthebasisofreviewingrelevantresearchbothathomeandabroad,thisstudyfirstpointsoutthatworldclassuniversityinvolvesworld-classstudents,teachersandresearchers,academicresearch,universitymanagementandsocialservices,amongwhichstudents,faculty,andresearcharethecorecomponents.Second,thisstudyclaimsthatworld-classdisciplineismainlyembodiedinthequalityoftalents,research,facultyandservices。

Factors Affecting Brand Loyalty of Private Universities: Case Study Guangxi University of Foreign Languages

In recent years,China’s private higher education has developed significantly,and private universities have become one of the“two schools”.However,due to the expansion of the scale of public schools,the limited supply of teachers in private colleges,and the mismatch between the supply and demand of graduate employment,the crisis of students in private colleges and universities has become increasingly serious,and the pressure of survival and competition is increasing.The main purpose of this study is to explore the influence of Guangxi University of Foreign Languages marketing mix and brand awareness on brand loyalty,and to provide recommendations for Guangxi University of Foreign Languages private universities.The researchers will use a quantitative approach to study the effect of two independent variables(marketing mix and brand awareness)on the dependent variable(brand loyalty).A total of 414 questionnaires were distributed to students of Guangxi University of Foreign Languages and analyzed using statistical software SPSS.Perform descriptive statistical analysis to understand the sample of respondents;perform reliability and validity analysis to ensure the reliability and validity of the questionnaire;perform correlation analysis to determine the correlation between independent and dependent variables;and perform regression analysis,to explore the influence and degree of influence of various factors on the brand loyalty of private colleges and universities.Research shows that marketing mix and brand awareness have a significant positive impact on brand loyalty of private universities.Finally,based on the research results,five suggestions are put forward from the perspective of private universities to help private university brands improve customer brand loyalty and their own brand competitiveness.

Foreign Language Teaching MethodologyAnd the Foreign Language Teaching in China——Combination of Several Methods in College English Teaching

This paper attempts to explain the advantages and disadvantages of different foreign language teaching methods.Then the present situation of college English class will be discussed and it will then point out that a combination of several methods is most suitable for most college students.

Internet Plus University and College Foreign Language Teaching Re- form

The“Internet Plus”on-line platforms provide many innovative approach to learning;but providing convenient college education on-line also poses many new challenges that have not been explored.Some of these educational challenges are explored in the development of an innovative foreign language teaching program in China Universities.Foreign language education networks can be designed on“Internet Plus”platforms to enhance teachers'teaching capabilities.Using"Internet Plus"platforms is key to foreign language teaching reform in colleges and universities.

Eclectic approach and its application in classroom teaching

From the perspective of teaching methods theories, this paper probes into the feasibility of adopting the eclectic teaching method in college English teaching, especially the New horizon college English classroom teaching, with the intention of providing new insights for New horizon college English teaching practice.

On the Value Cultivation of Chinese University English Majors

Foreign language education should integrate cultural teaching into the training of linguistic skills. Values, as the core of culture and moral education, should be paid enough attention to. During the study process of Chinese university English majors, they inevitably encounter enormous information of Western cultures and values, and their own values may come into conflict with the ones they meet. So the English teachers have the responsibility to help the students construct correct values. Such principles as cultivating critical thinking, offering the course of Chinese culture and using group discussions and activities should be followed during instruction to facilitate the value cultivation among English majors

On Localization of ELT at Sino-foreign Cooperative Institutions

With the rapid development of educational reform and innovation,Sino-foreign Cooperative Institutions have made greatachievements.Especially after China entered the WTO,as foreign universities educational resources are introduced,the localiza-tion of English language teaching arouse much attention.This paper is to explore and study the Localization of English LanguageTeaching at Sino-foreign Cooperative Institutions.And then is the study on localization of English language teaching at SIAS Inter-national University.Through the evidence of this paper shows,it can pose a theory reference and support to Sino-foreign Coopera-tive Institutions.

The Relation ship between Foreign Language Anxiety and PRETCO-B Scores of Higher Vocational College Students

Higher vocational college students are suffering foreign language anxiety in their English learning. Actually, negative cor-relation exists between foreign language anxiety and PRETCO-B scores. Foreign language anxiety debilitates English learning.It ishoped that the finding will be of value to the English teaching and learning in higher vocational colleges.

CSS News: Symposium with the Deans of the Colleges of Foreign Languages Held at SASS

During the afternoon of April 27,2017,a symposium attended by the editorial department of the journal Contemporary Social Sciences and the deans of the colleges of foreign languages of universities in Sichuan was held at the Sichuan Academy of Social Sciences(SASS).The theme of the symposium was,'Giving play to the advantages of foreign language schools,integrating resources and

Brief Introduction of Intercultural Communicative and College English Course

With the acceleration of globalization, people have encountered more and more intercultural communication.In China, more and more scholars have turned their attention to the intercultural communication, and many foreign language teachers have done a lot of work in the field of research and practice of cultural teaching. In this paper, the author will try to introduce the relationship between intercultural communication and college English course briefly.

The Application of Task-Based Language Teaching in the Teaching of English for Special Purposes

With the deepening of higher education reform in China,higher education starts to focus more on the comprehensive training of talents,therefore many innovative teaching methods have been integrated into the higher education system,importantly,in English teaching,which is one of the important skills that modern talents should have.In the teaching of English for special purposes,the traditional teaching mode should be replaced with the task-based language teaching mode,where scientifically carry out teaching work based on the specific tasks and goals.This paper analyzed the connotation of task-based language teaching,and the significance of this teaching application in English for Special Purposes.Further,the purpose to study the application strategies of task-based language teaching in English for Special Purposes were also discussed in this paper.

基于China Daily的高校外语强化课程思政教学初探

将思政元素与国际性英语水平测试有效结合,是通过短期外语强化培训对即将出国留学的高校学子进行爱国教育、增强学生文化自信的重要途径。该研究以发掘China Daily平台优质资源、建设高校短期外语强化培训课程思政为目标,从雅思口语教学实践出发,以袁隆平院士的相关报道为案例,系统介绍China Daily平台在外语课程思政中的重要作用和使用方法,以期对我国高校短期外语强化培训的课程思政开发提供更多思路。

A Study of Chinese College Students' Face Needs in EFL Class

Based on Brown &Levinson's Face Threatening Acts and Geert Hofstede's Cultural Dimensions,this study is an analysis of Chinese college students' face needs in EFL class.In this study,the subjects are 116 freshmen,non-English majors.Selecting totally 60 students from them and dividing them into two groups according to their scores of College English Entrance Examination.The collected data from questionnaire are analyzed by statistical software SPSS16.0 version.The major findings from the analysis include the following:1) high-scored students and low-scored students have similar positive face needs;2) Weight of imposition,group tendency and uncertainty avoidance are used to exam students' negative face needs.According to the data in SPSS16.0,there is a difference between the two groups in terms of the weight of imposition.But the Independent-Samples T test of Sum of Questionnaire indicates that there is no distinct difference in the negative face needs between the two groups.

On Tibetan Students' Willingness to Communicate in EFL Classroom

Set as the primary and ultimate goal of language teaching process by MacIntyre et al.(1998),willingness to communicate in second language(L2 WTC) has been put much attention in L2 acquisition field.This study examined quantitatively the willingness to communicate in English as a foreign language(EFL WTC) in Tibetan context with a questionnaire.Tibetan college students' EFL WTC was found significantly lower than Han students.No significant difference was found between Tibetan male and female students in their EFL WTC.Causes were explored andsome pedagogical suggestions were made in this study.

Taking Stock of Grammar-Translation Teaching Method in Developing Intercultural Pragmatic Competence

Grammar-translation teaching method(GTTM as a shorthand below) has long been a buzzword when it is adopted in the class of English as a foreign language.It has been universally acknowledged that such teaching method contradicts the development of communicative language competence advocated in recent decades.However,I positively argue that GTTM in English class,as a comparative and intercultural model,should be given a due reconsideration to improve L2 learners' pragmatic competence.

An Empirical Study on Foreign Language Classroom Anxiety of College Students

Classroom anxiety could exert a tremendous influence on foreign language learners during their process of studying.Within this study,353 college students of China Youth University of Political Studies(CYUPS)are selected as participants;the Foreign Language Classroom Anxiety Scale(FLCAS)is applied as a tool and Statistic Package for Social Science(SPSS)software is used to analyze all the data to figure out whether there is difference on genders,grades,and majors among college students on their levels of foreign language classroom anxiety.The results show that considering all three anxiety perspectives:communication apprehension,test anxiety,and fear of negative evaluation,anxiety level between males and females are similar;there is also no significant difference among grades;however,English majors are significantly less anxious than non-English majors on test anxiety.

What Motivate Sudanese Students to Leam English as a Foreign Language？

While there are several research studies that planned to discover what drives students＇ motivation to learn English as a foreign/second language, to our knowledge there have been no pragmatic studies in the field of EFL that examined Sudanese college-level students learning motivation. This study, therefore, intends to investigate Sudanese college-level students＇ motivation and its correlation to student＇s achievement. With strong emphasis on motivation, this study is, also examining the relationship between students＇ motivation and achievement when learning English as foreign language. The participants in this study were college-level students in Sudan. The data was collected from 60 college level students. This quantitative study employed both Pearson Correlation methods of analysis as well as ANOVA Regression analysis. The results of this study revealed that there is strong correlation between students＇ motivation and students＇ achievement.