The False Obvious:Gender Myth in Perfume Commercials

Perfume commercial,as a form of cultural text and practice,is relatively special in contemporary commercial advertising:The commodity qualities of perfume dictate that perfume advertisements must cater to the sexual fantasies of the audience,and therefore inevitably characterize the mainstream,dominant gender norms.At the same time,perfume commercial,as a unique marketing communication method,also unconsciously influences people’s values through sensory stimulation and emotional rendering.This article explores the connection between perfume and its commercials,sex,and gender,and discusses the generation of meaning in perfume commercials as texts and deconstructs the gender myth implied from the perspectives of representation and myth analysis,ultimately revealing that behind the gender myth of perfume commercials is but a false manifestation of the ideal self-image of the western white bourgeois heterosexuality.

The Translation and Introduction of Chinese Myth in English World

Different from Greek myth,Chinese myth is scattered among many kinds of ancient books such as The Classic of Mountains and Seas,Chuci,Huainanzi,etc.There is no Chinese classic that records mythology like the Odyssey and Iliad.After the 20th century,Chinese scholars began to collect and study myths.In the English world,missionaries began to translate and introduce Chinese myths from the middle and late 19th century,and then Chinese scholars and sinologists have been translating and introducing Chinese myths.At present,the English translation of Chinese mythology has made a lot of achievements,but there are also many misunderstandings.This paper explores the current situation of the English translation of Chinese mythology by analyzing several well-known translations.

Eliza' s Journey of Disillusionment——An Interpretation of Pygmalion in the Perspective of Myth Archetype

G. B. Shaw names his play Pygmalion by a protagonist in Metamorphoses Book Ten, so that he connects the enlivened ivory statue with the dramatically changed flower girl. Great culture significance was attached to this play. At the same time, the originality which is different from the original myth displays the author's effort to explore female self- creation.

A Tentative Study on the Heroine in Willa Cather's The Song of the Lark——From the Perspective of Myth and Archetypal Criticism

Willa Cather is one of the most famous female writers in American literary history.The Song of the Lark is the early work of Willa Cather.The thesis intends to offer a thorough study on the heroine's image of The Song of the Lark with the myth and archetypal criticism to have an elaborate discussion on how the heroine of this work is embodied by the archetypal goddess of Muse so as to explore how Cather suggests her deep themes and expresses her permanent pursuit of art.

An Interpretation of The Chronicles of Narnia from the Perspective of Myth

Myths and legends never lack readers, but the theme of the myth affects the taste of his followers. As a myth, The Chronicles of Narnia is to abandon the daily work in ordinary life. It is this kind of life that continuously kills people's interests in daily life, and then the worries are nurtured deep in the heart. Myth has always been able to satisfy all kinds of primitive desires of human beings, whether it is explanation, fantasy or the desire of education. The Chronicles of Narnia gives a new interpretation of Myth.

Rewriting of the Myth

This article aims to explore the real attitude of Eugene O'neill to woman through a comparative study of his work "Desire under the Elms" and western myths.

Mythology in the Epigraph of The Waste Land

T. S. Eliot's The Waste Land is a poem that concerns with the spiritual decline of the modern civilization in which human life has lost its meaning, significance and purpose. Meanwhile it is especially famous for its obscurity. There is no logical and plotting connection with each other. However, Eliot puts these fragments together skillfully with stories of mythology and allusions. Furthermore he takes myth as a unifying tool connecting each individual section together revealing mythology as the framework of the poem.

The Myths behind Flower Names

The Greek term for flower is Chloris. It is derived from the name of the Chloris, the goddess of vegetation, in Greek mythology, reasonably so, if we consider the great number of mythological tales linked to flowers of the Greek flowers. The use of flowers was widespread in Greece from time immemorial, since flowers are so important to us from the moment we are born.Flowers play an important role in mythology. As they morph from bud to bloom to faded and wilted petals, they assume various meanings linked to youth, life and death. They are associated with goddesses and legends, and are often attributed with certain powers and symbolism.

The Myth of“Men as Battlers and Nature as a Threatening‘Other'”in Australian Films

The myth of"men as great battlers and nature as a threatening‘other'"is a recurring theme in the construction of national identity in Australia films during the period of the 1920 s. In this myth, the image of nature is often a negative one, depicted as the"other"and it is by opposing this"other"that the spirit and strength of the Australian national"type"have been forged. This image of nature and the bushman is not only an expression of a national sentiment. It reflects a new ideology of nationhood, baptized by the First World War.

论情态的模糊性——以“Big Myths about Copyright”为例

本文以韩礼德系统功能语言学的情态系统与模糊语言学的理论为依据．采取定量分析的方法分析“Big Myths about Copyright”一文。同时，对其情态的模糊性作了进一步探析。

Myth and Archetypal Analyses on Tender Is the Night

Tender Is the Night is Fitzgerald’s last long novel which tells a tragic story of a promising psychiatrist’s decadence and failure.In accordance with Northrop Frye’s Myth and Archetypal criticism,several archetypes are applied,mainly concentrated on image,characters and plot.In image,Apollo’s sky is archetypal image of Dick’s Gausses Beach,where Dick could present his self.On contrary,Villa Diana which belonged to Nicole reflected Moon-Goddess Artemis’s forest in Greek myth.In character,Dick’s redemption and self-exile are archetypal dealing with Jesus Christ’s redemption in Bible and Oedipus’exile in Greek myth respectively.In plot,Bible’s serpent’s seduction to tempt Eva to eat forbidden fruits is the myth and archetype of Dick’s marriage and extramarital love and Nicole’s extramarital affair.Through archetypal analyses,the tragic destiny of Americans in their pursuit of dreams can be seen.

Busting the myth: more good than harm in transgenic cells

Peripheral neuropathy constitutes a highly incidental condition and a major public health concern worldwide(Hanewinckel et al.,2016).This pathology is triggered by peripheral nervous system damage as a consequence of systemic disease or ischemic-traumatic lesion.In the latter case,nerve crush,partial or total transection and stretch injury interrupt nerve conduction and impair sensitivity and motility of the innervated area,which brings about partial or total functional loss in the affected limb and disabling neuropathic pain.For these reasons,digging into the molecular mechanisms underlying peripheral neuropathy becomes essential for the development of successful therapeutic strategies.

Diabetes Treatment-Related Myths and the Impact of COVID-19 on Diabetes Knowledge—An Indian Survey-Based Study

Objective: The main aim of the survey was to assess diabetes treatment-related myths prevalent in the Indian population and if COVID-19 pandemic improved their knowledge about diabetes. Results: The survey was completed by 309 participants;66% did not have diabetes. The responses of people with diabetes and those without diabetes were similar. Survey results of the total population showed that the majority believed that diabetes treatment should start early (92.6%);87.4% believed that the treatment should start within three months of diagnosis with modern medicines;67.3% of the participants felt that allopathic medicines for diabetes were safe, 69.6% believed that if started these medications continue lifelong, and 40.5% thought they damaged all major organs. Insulin was thought to be safe by 65% of the surveyed population;60.8% believed that if they started insulin, they would need it life-long;51.5% thought that insulin was started at the last stage of diabetes;and 58.6% believed that insulin caused kidney damage. A total of 58.6% believed that herbal medicines for diabetes were safer than allopathic;76.4% did not believe that the “diabetic cure” shown through television/newspapers was safe and effective;67.3% did not believe that ayurvedic medicines cured diabetes. Of the surveyed population, 67% felt that their knowledge about diabetes improved during the pandemic and 89.3% knew that PWDs have more serious problems with covid infection. Conclusions: Our survey shows that many diabetes treatment-related myths are prevalent in the Indian population even though the COVID-19 pandemic improved their knowledge about diabetes.

A Narrative Review Unravelling the Historical Roots of Myths Surrounding Hypnosis and Discerning Facts

Hypnosis,one of the earliest mind-body treatments,has been the subject of renewed interest in the last decade with research indicating its effectiveness for varied physiological and psychological ailments including pain,distress,and psychosomatic disorders.However,the adoption and acceptance of hypnosis are still hindered by myths and misconceptions that prevail among the general public and clinicians.Considering their significant role in promoting the successful delivery and acceptance of interventions,informing clinicians about hypnosis is crucial to promote balanced views,and thereby the adoption of this intervention when warranted.This narrative review traces the historical roots of myths surrounding hypnosis,while unravelling related misconceptions that have impeded its adoption in clinical and research settings.We hope that this review enhances the general public’s views and clinicians’understanding of hypnosis in historical,theoretical and research contexts to promote its adoption in research and clinical settings and steer research toward an evidence-based practice of hypnosis.

Is There a Future for the “Myth of Kosovo”?

The present paper aims at the exploration of the development of the political “myth of Kosovo” and its viability with respect to EU membership ambitions of Serbia. The battle of Kosovo Polje in 1389, presented as Serbian defeat, transformed itself into the founding political myth of modern Serbian nation in the 19th century and has continued to exist as such until nowadays. The “myth of Kosovo” could shift to the ideological-cultural basis of Serbian identity and religious-cultural practices in the case of successful EU integration efforts of Serbia. However, if Serbian-Kosovar dialogue fails or Serbia loses the perspective of EU membership or some crisis hits the European Union as such,“myth of Kosovo” could be instrumentalized by various Serbian actors in order to achieve their partial political aims.

Myth Thinking and the Mysterious China

Seeing from the other, China’s image changes with process. Scholars understand China from the perspective of different myths with various conclusions and arguments, of which different ways of thinking resulted in mysterious China. From the subjectivity of it, the connotation of mysterious China needs the paraphrase and understanding from the local scholars’ understanding of the myth.

Nigerian Women Empowerment and the Entrepreneurial Myth

The decision usefulness of women empowerment depends on its ability to satisfy the fundamental daily needs of a woman not minding any limitation.Despite Nigeria government efforts on corruption reduction,poverty is still on the increase.This research investigates the relationship between women empowerment and entrepreneurial myth in Nigeria.By means of survey design,the primary data were obtained from sample of National Youth Service Corps(NYSC),marketers,and civil servants.Two hundred copies of questionnaire were analysed using descriptive and inferential statistics.The study found correlation of women empowerment and entrepreneurial myth is significant at 0.01 level and no significant difference in Nigerian perception of women in the entrepreneur due to the probability value(0.08).The research concluded entrepreneurial myth is a significant factor in women empowerment,it recommends women should be proactive in addressing the current poverty situation in Nigeria and policy-makers should consider enlightenment programmes because it has a far-reaching implication on national development.

Celtic Vampires： Neil Jordan＇s Film Byzantium as Irish Neomyth

Director Neil Jordan＇s 2013 film Byzantium is a vampire narrative with a female empowerment theme that attains the status of Irish neomyth. Although much of the story takes place in England, the vampires originate in southwest Ireland, recognizable in filming locations and from historical allusions, Catholic religious references, Gaelic speech acts, traditional Irish songs, imagery from Celtic mythology, and a title that invokes a relevant Yeats poem with the title ＂Byzantium.＂ Such references to Irish culture elevate the supernatural mother-daughter protagonists to modem mythic status in their centuries-long conflict with an Ireland-based, patriarchal vampire Brotherhood.

Placing a Child for Adoption and the Myth of Maternal Love

The article discusses the circumstances of placing a child for adoption and its relation to the myth of maternal love. It examines the research related to this issue, questioning the idealization of motherhood expressed in the idea that every woman is “naturally” a mother. It also examines the justification commonly found in literature that perceives the act of placing a child for adoption as the result of difficulties associated with socioeconomic factors. It shows the relevance of the research on the subject involving different professionals who deal with this reality.