Do China＇s silk products only have advantage in number but no pricing power in international market？ In this paper, we used the residual demand elasticity model to estimate the international market power of China＇s...Do China＇s silk products only have advantage in number but no pricing power in international market？ In this paper, we used the residual demand elasticity model to estimate the international market power of China＇s silk products. The empirical results revealed that China＇s raw material products such as natural silk products and semi-finished products such as satin products had certain market power in the main export markets, but the finished silk products such as woman＇s blouse or shirts and shawls had no market power in the target markets including USA and Germany. The scale economy from resource endowment and great market share are the base of the international market power of natural silk products. The advantage from industry agglomeration and great market share are the source of the international market power of satin products. Technical bottlenecks and inefficiency in brand building are the cause of unobvious international market power of China＇s finished silk products, and the competition from Italy and France has increased the difficulty to enhance market power. In order to consolidate and improve the international market power of China＇s silk products, it is suggested to stabilize the production scale and strengthen industrial base, to speed up the resources integration and optimize the industrial distribution, to strengthen science and technology innovation and adjust product structure, to speed up the brand construction and enhance the influence of brand, and to enlarge the scale of organization and achieve scale economies.展开更多
Price Discrimination of film products is theoretically feasible and logically inevitable, and it has been used for a long time in film industry as well. However, there are practical paradoxes in the new environment du...Price Discrimination of film products is theoretically feasible and logically inevitable, and it has been used for a long time in film industry as well. However, there are practical paradoxes in the new environment due to market factors like popularization of Internet environment and Online to Offline(O2O) retailers between hierarchical markets. Compared with high-level markets, low-level markets are lack of conditions for differentiated lower price like cinema infrastructure, and environment for film consumption market, so that the consumption potential for market has not been motivated yet. Therefore, it is quite important to pay close attention to how to expand the market by clearer gradient pricing structures and Internet platform.展开更多
Aging of population will cause a series of socio- economic and population problems /exerting great pressure and challenge on the social security system.Through the connection of quantitative analysis,qualitative analy...Aging of population will cause a series of socio- economic and population problems /exerting great pressure and challenge on the social security system.Through the connection of quantitative analysis,qualitative analysis,empirical study and normative study,as well as data collection and analysis of the state of supply and demand of the commercial endowment insurance market in China,this paper analyzes the factors that influence the effective demand and effective supply of the commercial endowment insurance in China,makes further analysis of the total amount and structure,and finally draws the conclusion on and puts forward advice about the effective development of the commercial endowment insurance market in China.展开更多
The purpose of this study was to review the results of a 20-year study in the author’s interpretation of the needs for food products and the value system that determines the market behavior of consumers in the food m...The purpose of this study was to review the results of a 20-year study in the author’s interpretation of the needs for food products and the value system that determines the market behavior of consumers in the food markets.The scientific novelty of the research is the following results:a)The author’s interpretation of the needs for food products,as consisting of three components:(1)The actual need for food(physiological need);(2)the need for emotions obtained from eating(psychological need);and(3)the need for market products that can meet the physiological needs of emotional expectations and social needs(socio-psychological and economic need);b)Interdisciplinary approach to the study of consumer behavior that led to the author’s interpretation of the value of the research methods outlined in the works of J.N.Sheth et al.,extended and supplemented in the study of Galina V.Astratova(1998);c)Identification of the fact that the importance of components in the system of values,according to the results of research,is different for different food products.This allows simulating more clearly the behavior of the consumer in the development of a marketing-mix and developing a marketing strategy based on targeting.展开更多
基金Supported by the Earmarked Fund for China Agriculture Research System(CARS-22)
文摘Do China＇s silk products only have advantage in number but no pricing power in international market？ In this paper, we used the residual demand elasticity model to estimate the international market power of China＇s silk products. The empirical results revealed that China＇s raw material products such as natural silk products and semi-finished products such as satin products had certain market power in the main export markets, but the finished silk products such as woman＇s blouse or shirts and shawls had no market power in the target markets including USA and Germany. The scale economy from resource endowment and great market share are the base of the international market power of natural silk products. The advantage from industry agglomeration and great market share are the source of the international market power of satin products. Technical bottlenecks and inefficiency in brand building are the cause of unobvious international market power of China＇s finished silk products, and the competition from Italy and France has increased the difficulty to enhance market power. In order to consolidate and improve the international market power of China＇s silk products, it is suggested to stabilize the production scale and strengthen industrial base, to speed up the resources integration and optimize the industrial distribution, to strengthen science and technology innovation and adjust product structure, to speed up the brand construction and enhance the influence of brand, and to enlarge the scale of organization and achieve scale economies.
基金the phased research achievement of social science planning key project of Shandong Province—“cultural enterprise innovation of business model way and method study based on big data”(No:15BGLJ07)
文摘Price Discrimination of film products is theoretically feasible and logically inevitable, and it has been used for a long time in film industry as well. However, there are practical paradoxes in the new environment due to market factors like popularization of Internet environment and Online to Offline(O2O) retailers between hierarchical markets. Compared with high-level markets, low-level markets are lack of conditions for differentiated lower price like cinema infrastructure, and environment for film consumption market, so that the consumption potential for market has not been motivated yet. Therefore, it is quite important to pay close attention to how to expand the market by clearer gradient pricing structures and Internet platform.
基金the staged achievement of the first batch of 2015 science and technology program of the Science and Technology Department of Sichuan Province-On the Construction of the Diversified Pension Raising Channel of Sichuan in the Backdrop of Aging of Population:A Case Study of the Consumption Endowment Mode(2015ZR0208)2014 Chengdu Soft Science research project-On the Construction of the Consumption Endowment Operation Mode in Chengdu(2014-RK00-00156-ZF)+1 种基金the 2014 Project of the Research Center of Informatization of Regional Public Management of the Philosophy and Social Science Key Study Base of Sichuan-On the Construction of the Consumption Endowment Mode Based on the Closedloop Effect in the Context of Big Data(QGXH14-07)the General Project of Liberal Arts of 2014 the Education Department of Sichuan-On the Construction and Innovation of the Consumption Endowment Insurance System in the Regions Facing Aging of Population-A Case Study of Sichuan(14SB0048)
文摘Aging of population will cause a series of socio- economic and population problems /exerting great pressure and challenge on the social security system.Through the connection of quantitative analysis,qualitative analysis,empirical study and normative study,as well as data collection and analysis of the state of supply and demand of the commercial endowment insurance market in China,this paper analyzes the factors that influence the effective demand and effective supply of the commercial endowment insurance in China,makes further analysis of the total amount and structure,and finally draws the conclusion on and puts forward advice about the effective development of the commercial endowment insurance market in China.
文摘The purpose of this study was to review the results of a 20-year study in the author’s interpretation of the needs for food products and the value system that determines the market behavior of consumers in the food markets.The scientific novelty of the research is the following results:a)The author’s interpretation of the needs for food products,as consisting of three components:(1)The actual need for food(physiological need);(2)the need for emotions obtained from eating(psychological need);and(3)the need for market products that can meet the physiological needs of emotional expectations and social needs(socio-psychological and economic need);b)Interdisciplinary approach to the study of consumer behavior that led to the author’s interpretation of the value of the research methods outlined in the works of J.N.Sheth et al.,extended and supplemented in the study of Galina V.Astratova(1998);c)Identification of the fact that the importance of components in the system of values,according to the results of research,is different for different food products.This allows simulating more clearly the behavior of the consumer in the development of a marketing-mix and developing a marketing strategy based on targeting.
