Tourism is the significant hospitality industry of Thailand in terms of economic development and social development. According to the statistics, the number of tourists is increasing every year. In 2012, Thailand gain...Tourism is the significant hospitality industry of Thailand in terms of economic development and social development. According to the statistics, the number of tourists is increasing every year. In 2012, Thailand gained 5,515.94 million Baht from domestic tourists that increased 30.79% from the previous year＇s income at the same period. This research is survey and cross-sectional study aimed to find the relationship between marketing promotion of historical tourism and tourist motivation of domestic tourists in KohYoh, Songkhla Province. The purpose of this study is to study the factors of marketing promotion affecting push and pull motivations of domestic tourists. The researcher applied structured questionnaire based on 5-level rating scale. The sample was selected by convenience sampling and calculated by Yamane＇s （1967） Formula as 400 samples. The data collection consumed six months between July and December 2013. The data are analyzed by descriptive statistics, Pearson＇s Product Moment Coefficients and Multiple Regression to describe the relationship between marketing promotion of historical tourism and tourist motivation of domestic tourist. The result found that： （1） factors of marketing promotion affecting push motivation of domestic tourists at statistical significance of 0.01 are sales promotion （t = 13.534, sig. = 0.000） and public relations （t = 3.426, sig. = 0.001）, which influenced the prediction power at 36.9% and std. error of the estimate = 0.559; （2） factors of marketing promotion related to pull motivation of domestic tourists at statistical significance of 0.01 are public relations （t = 15.299, sig. = 0.000）, promotion （t = 5.293, sig. = 0.000）, and advertising （t = 2.709, sig. = 0.007）, which influenced the prediction power at 45.8% and std. error of the estimate = 0.429.展开更多
From Star Wars to My Little Pony,from Harry Potter to Bala Bala the little magic fairy,from building blocks to electric trains,the shopping list of toys is endless as there are always new products to come.As the gover...From Star Wars to My Little Pony,from Harry Potter to Bala Bala the little magic fairy,from building blocks to electric trains,the shopping list of toys is endless as there are always new products to come.As the government implements a nation-wide two-child policy,a consumption upgrade is underway,and toys become an important item展开更多
The B20 finance-driven growth taskforce provided four policy recommendations,including the optimization of global financial supervision,supporting stable growth of the world economy,the promotion of the development of...The B20 finance-driven growth taskforce provided four policy recommendations,including the optimization of global financial supervision,supporting stable growth of the world economy,the promotion of the development of green finance,and the pro-展开更多
During the 8th Five-Year Plan period, an average annual growth rate of 24% was achieved by China auto industry, which is in line with that of the gross industrial output val-ue all over China, and is higher than that ...During the 8th Five-Year Plan period, an average annual growth rate of 24% was achieved by China auto industry, which is in line with that of the gross industrial output val-ue all over China, and is higher than that of the GNP. It can be said that the auto industry ex-perienced a high speed increase in this period, but from the last two years of this period to now, an obvious slowdown in terms of展开更多
文摘Tourism is the significant hospitality industry of Thailand in terms of economic development and social development. According to the statistics, the number of tourists is increasing every year. In 2012, Thailand gained 5,515.94 million Baht from domestic tourists that increased 30.79% from the previous year＇s income at the same period. This research is survey and cross-sectional study aimed to find the relationship between marketing promotion of historical tourism and tourist motivation of domestic tourists in KohYoh, Songkhla Province. The purpose of this study is to study the factors of marketing promotion affecting push and pull motivations of domestic tourists. The researcher applied structured questionnaire based on 5-level rating scale. The sample was selected by convenience sampling and calculated by Yamane＇s （1967） Formula as 400 samples. The data collection consumed six months between July and December 2013. The data are analyzed by descriptive statistics, Pearson＇s Product Moment Coefficients and Multiple Regression to describe the relationship between marketing promotion of historical tourism and tourist motivation of domestic tourist. The result found that： （1） factors of marketing promotion affecting push motivation of domestic tourists at statistical significance of 0.01 are sales promotion （t = 13.534, sig. = 0.000） and public relations （t = 3.426, sig. = 0.001）, which influenced the prediction power at 36.9% and std. error of the estimate = 0.559; （2） factors of marketing promotion related to pull motivation of domestic tourists at statistical significance of 0.01 are public relations （t = 15.299, sig. = 0.000）, promotion （t = 5.293, sig. = 0.000）, and advertising （t = 2.709, sig. = 0.007）, which influenced the prediction power at 45.8% and std. error of the estimate = 0.429.
文摘From Star Wars to My Little Pony,from Harry Potter to Bala Bala the little magic fairy,from building blocks to electric trains,the shopping list of toys is endless as there are always new products to come.As the government implements a nation-wide two-child policy,a consumption upgrade is underway,and toys become an important item
文摘The B20 finance-driven growth taskforce provided four policy recommendations,including the optimization of global financial supervision,supporting stable growth of the world economy,the promotion of the development of green finance,and the pro-
文摘During the 8th Five-Year Plan period, an average annual growth rate of 24% was achieved by China auto industry, which is in line with that of the gross industrial output val-ue all over China, and is higher than that of the GNP. It can be said that the auto industry ex-perienced a high speed increase in this period, but from the last two years of this period to now, an obvious slowdown in terms of
