Investigators seek ways to effectively raise the response rate of surveys. Incentives have a great influence on response rate, retention rate, and response quality in traditional surveys. The purpose of this paper is ...Investigators seek ways to effectively raise the response rate of surveys. Incentives have a great influence on response rate, retention rate, and response quality in traditional surveys. The purpose of this paper is to investigate what kinds of incentives are effective in web-based surveys. This study summarizes the research framework of previous studies on the effect of incentives in web-based surveys to show that material incentives have a significant effect on web-based surveys with prepaid incentives having a moderate influence on raising the response rate. Contingent incentives significantly reduce the response rate. These findings provide guidance for web-based investigations.展开更多
基金Supported by the Soft Science Project of Science and Technology Bureau of Sichuan Province, China (No. 2005ZR025-063)
文摘Investigators seek ways to effectively raise the response rate of surveys. Incentives have a great influence on response rate, retention rate, and response quality in traditional surveys. The purpose of this paper is to investigate what kinds of incentives are effective in web-based surveys. This study summarizes the research framework of previous studies on the effect of incentives in web-based surveys to show that material incentives have a significant effect on web-based surveys with prepaid incentives having a moderate influence on raising the response rate. Contingent incentives significantly reduce the response rate. These findings provide guidance for web-based investigations.
