On ecological inheritance construction of intangible cultural heritage in era of intellectual media

It is known that intangible cultural heritage is an important resource of the cultural soft power in a country, and it is also an organic component and representation of national history, spirit and cohesion.Therefore, a good inheritance of intangible cultural heritage is of great significance for carrying forward the ethical basis of human culture as well as maintaining its value core. Nowadays, the rapid intelligentization of media has ushered in the era of intellectual media, with characteristics of “massive media, man-machine integration and self-evolution”. In the era of intellectual media, traces of intelligent technologies can be seen everywhere, and the ecology of the inheritance of intangible cultural heritage has been reconstructed. Under this circumstance, the author firstly makes clarification of the advancement of the era, which has given a new logic of intangible cultural heritage inheritance, and various intelligent powers should be developed including intelligent acquisition, processing and judgement ability of content value. Then, the technology empowerment is analyzed, which has made reconstruction of intangible cultural heritage inheritance: while being digitalized,the inheritance of intangible cultural heritage has become systematized in way of “Points, Lines and Planes” at the same time. Therefore, the communication ecology of intangible cultural heritage could be established as a new approach of inheritance via all sorts of intelligent technologies, so as to promote Chinese cultural soft power and enhance our national image in the long run.

The Dilemma of Women’s Voices in the Post-Epidemic Era:Misconceptions of Feminism on Digital Media Platforms-The Example of Sina Weibo

Weibo,one of China’s largest digital media platforms,has become a major platform for women’s voices to fight for equality.However,misconceptions of feminism on Weibo have become obstacles to women’s voices,for which the platforms did not post women’s views prominently.From the perspective of women themselves,this paper adopted a questionnaire to study the misunderstanding of feminism and its impact on women’s expression on Weibo.

Research on Media Literacy Education for College Students in the New Era

With the development of economic globalization,mobile network and media technology are developing rapidly.Media information is manufactured and disseminated at any time,and people can understand global information more conveniently with the help of media.At the same time,false,violent,pornography,and other negative information are also spreading rapidly in various media,and college students in the new era are in urgent need to improve their media literacy.This study explores the current situation of college students’media literacy level,and explores the improvement path from the three levels of college students,universities,and the government,with the hope to provide ideas for the media literacy of college students in the new era.

互联网2.0时代参与式纪录片《浮生一日》的叙事策略

参与式纪录片的典型代表《浮生一日》开放地拥抱了专业团队与业余用户,这种合作制作的模式,植根于社交平台,映射了互联网2.0时代自我表达、参与创作、人人连结的社会特征,体现出一种“民众呈现,呈现民众”理念。该纪录片成功“破圈”的关键,在于采用了记录碎片化、叙事私人化、呈现社交化的叙事策略。它契合了互联网2.0时代“人人连结和连结人人”的社区精神与集体意识,是一个对影视、视频行业和普通用户双向赋能的过程,既是对民众个人智慧和经验的一次文化复兴,也是影视和视频行业在内容形式、叙事视角和传播互动上的一次重塑。

Internet Application Technologies in Web 2.0 Era

The Internet has stepped into Web 2.0 era. Web 2.0 application technologies and services are rapidly developing, accompanied by the innovation and revolution of business models. This article analyzes the development of Web 2.0 technologies and their promotion role in the development of Internet services, discusses the implementation of Web 2.0 core concepts (including user participation, resource sharing and platform) by the multiple Internet application technologies, and gives the development trends of Internet application technologies.

New Media Era: Research on Ideological and Political Education in Universities

The development of new media has brought to the ideological and political education in colleges and universities of the new situation and new problems that are needed to make a new generalization and explanation, which not only endows the new mission of ideological and political education workers, but also brings new opportunities to the innovation and development of ideological and political education theory. This paper argues and interprets the definition, impact analysis, and content &structure optimization of the new media era ideological and political governance education from a new perspective of interdisciplinary study including the sociology, psychology, ethics and Journalism.

Online Public Opinion Guidance Strategy for College Students in the Era of We Media

In the era of We Media, online public opinion in colleges and universities has become an important front of ideological and political, with some characteristics such as concealment, diversity and sensitivity, interaction and immediacy of communication. It is urgent to carry out some researches about network public opinion analysis and guidance mechanism. It is a new challenge that the ideological and political education in colleges and universities, must face how to guide online public opinion effectively. The team building should be strengthened and the right of public opinion should be returned. The platform construction should be enriched, and it is important to give the chance to various media. Therefore, it should strengthen the mechanism construction, and public opinion guidance must be scientific and professional. Colleges and universities should build a clear network space from such aspects as the construction of network public opinion guidance institutions, the cultivation of opinion leaders, the perfection of early warning mechanism, the improvement of university network literacy and the guidance of campus media.

融媒体中心2.0时代发展模式分析

融媒体中心作为联通新闻、政务、服务与商务等基础板块的重要载体,在国家治理体系与媒体生态圈建设中发挥承上启下作用。为解决融媒体中心发展过程中在体制机制建设、经营发展方向、服务类型与价值、内容创新特质等方面暴露出的问题,通过基于融媒2.0时代新的媒体业态形成的背景,结合实际分析融媒体中心在体制机制、功能运营、人才技术与内容服务4个层面的发展模式;并围绕深化供给侧体制机制改革、推动双线式运营模式升级、培育创收型融媒项目产品、打造特色媒体融合生态圈4个层面,探索关于媒体深度融合形势下融媒体中心的未来发展路径,以期为同类融媒体中心运营与发展提供重要参考。

The Construction of Digital Media Art Teaching Model in the New Media Era

In new media era,the network coverage is wider,application of mobile terminals is more convenient,speed of information dissemination is fully accelerated,scope of dissemination is wider and people's access to information is more diversified.Therefore,the current media has become an indispensable part of human’s lives such as changing the way human live,work,learn and communicate daily.In this context,it is compulsory to improve the traditional teaching methods in order to keep in pace with the fast development and promote art education through the combination of technology and art.This paper analyses the current situation of digital media art teaching and the construction path of teaching model in the new media era.

An Analysis of Fragmented Reading and Its Social Impact on College Students in the Era of New Media

In the era of new media,people’s lifestyle,education and the like are inseparable from the Internet.At the same time,due to the emergence of smart devices such as mobile phones and tablet computers,people’s reading habits have changed.Fragmented reading has become an important form of reading for college students.College students themselves have the strong ability to accept change,so fragmented reading has gradually become an important form of student learning.This paper mainly analyses fragmented reading by college students and its impact on society in the era of new media.

The Public Library Reading Guidance Service in the New Media Era

A new media era,network affects all aspects of people’s lives,including the way of reading.Nowadays,more of the people tend to read through the internet.This article starts from the change of the reading instruction service in the new media era,combining the characteristics of web-based reading guidance,here to discuss how to carry out reading instruction in the new media era.

Composition and Improvement Strategies of News Audience’s Media Literacy in the Omnimedia Era

In the era of omnimedia,the methods of news consumption have changed markedly.Based on new characteristics of news consumption and new issues arising therefrom,this article provides an in-depth analysis of the capabilities,including selecting,decoding and coding information from news,which all contemporary news audience should have.Meanwhile,this article proposes the pathway and strategies for fostering and improving media literacy.For example,the government should strengthen top-level design,mass media should comply with media ethics and schools should innovate educational methods.In addition,relevant social organizations,communities and families ought to mutually collaborate with each other in order to jointly build a scientific and rational media literacy education system.

Research on the Development Path of Zigong Salt Culture and Creative Industry in the Era of Digital New Media

Salt culture is the main component of traditional culture in Zigong,Sichuan.With centuries of history,it has accumulated rich cultural connotations.At present,Zigong salt culture,as a precious traditional cultural wealth,has taken cultural and creative industries as a new carrier of communication in the rapid development of digital new media technology,giving full play to the resource advantages of its traditional culture.This article focuses on the study of the development path of Zigong salt cultural and creative industry in the new digital media era.Combining digital new media technology with cultural and creative industries,Zigong salt culture actively uses virtual technology to realize the innovative development of cultural and creative industries,promote the cultivation of cultural and creative brands based on digital new media technology.This article aims to give relevant strategies with reference value,so as to make corresponding contributions to the development path of Zigong salt culture in the future.

信息化2.0时代土木工程专业课程数字化教学资源库重构

基于信息化2.0时代背景下教学资源数字化发展趋势,以土木工程专业主干课“路基路面工程”为依托,采用教学实验、数据分析、观察及行动研究等方法,重构了课程数字化教学资源库,利用超星学习通SPOC平台和学银在线MOOC平台开展线上线上混合式教学并持续改进,打破了教学时空限制,解决了学生差异性问题,支撑了课程高阶能力目标,提升了教师信息化素养,实现了教学内容从教育专用资源向教育大资源的转变及教学方法从传统课堂教学向线上线下混合式教学的转变,推动了高等教育现代化进程。

教育信息化2.0时代以大数据为支撑的本科院校教学质量监控体系建设研究

在教育信息化2.0时代,本科院校应充分利用大数据技术监控教学质量。分析新时代本科院校教学质量监控体系建设的意义及其出现的问题,探究教育信息化2.0时代基于大数据的本科院校教学质量监控体系建设原则及策略,旨在为其他高校提供借鉴,完善教学质量监控体系。

Research on Improving the Effectiveness of College Students'Theme Education Practice in the New Media Era

Carrying out theme education practice is an important measure of Ideological and political work.The goal and content of theme education activities are generally overlapped with other activities,which makes the school unable to bear the burden of carrying out multiple activities at the same time,thus affecting the actual effect of theme education practice activities.In this paper,by improving the method of theme education,and with a positive attitude and innovative spirit to continue to innovate the working mode of theme education practice,the way of using new media technology in the process of theme education is analyzed,and its characteristics and laws are analyzed,so as to improve the effective working path of theme education.

教育信息化2.0时代幼儿教师信息技术素养培养研究--以邳州为例

在教育信息化2.0时代,幼儿教育信息化建设受到越来越广泛的关注,其中幼儿教师信息技术素养培养成为关键问题。文章首先介绍教育信息化2.0时代背景下,幼儿教育信息化建设的推进情况,以及幼儿教师信息技术素养培养的必要性和重要性。然后分析当前邳州幼儿教师信息技术素养培养面临的难题,并提出适合邳州情况的一系列幼儿教师信息技术素养培养策略,旨在为教育信息化2.0时代背景下全国幼儿教师素养提升,提供具有重要理论价值和实践意义的参考。

全媒体时代“大思政课”建构的审视与优化

“大思政课”是新时代落实立德树人根本任务的新型课程教育理念。伴随全媒体技术同思想政治教育的融合发展,“大思政课”在教育内容、载体、主体、环境上凸显出“全程、全息、全员、全效”(即“四全”)的崭新时代特征。这不仅给传统思政课教育教学提出了现实挑战,同时也为当前思政课教育教学的优化发展明确了前进方向。全媒体语境下,善用“大思政课”,不仅要把握媒体深度融合的时代背景,明确“大思政课”建构的“四全”特征,还要从凝聚价值共识、加快媒体融合、提升媒介素养、拓展传播格局等路径入手,推动全媒体技术与思政课教育教学深度融合,使“大思政课”无处不在、无时不有,充分发挥思政课在立德树人、铸魂育人中的关键作用。