New Media Era: Research on Ideological and Political Education in Universities

The development of new media has brought to the ideological and political education in colleges and universities of the new situation and new problems that are needed to make a new generalization and explanation, which not only endows the new mission of ideological and political education workers, but also brings new opportunities to the innovation and development of ideological and political education theory. This paper argues and interprets the definition, impact analysis, and content &structure optimization of the new media era ideological and political governance education from a new perspective of interdisciplinary study including the sociology, psychology, ethics and Journalism.

Analysis of Art Education Innovation Strategy in Colleges and Universities in We Media Era

the education in colleges and universities is influenced with the coming of we media era and the art education in colleges and universities is presenting diversifled development trend. Therefore, under the background of we media, it is of great significance to strengthen the innovation strength of art education in colleges and universities and create a group of innovative art talents. Problems existed in art education in colleges and universities have been analyzed briefly and solutions for the problems have been proposed, in this way, the innovation level of art education in colleges and universities can be improved and the innovation ability of students can be cultivated.

Research on Improving the Effectiveness of College Students'Theme Education Practice in the New Media Era

Carrying out theme education practice is an important measure of Ideological and political work.The goal and content of theme education activities are generally overlapped with other activities,which makes the school unable to bear the burden of carrying out multiple activities at the same time,thus affecting the actual effect of theme education practice activities.In this paper,by improving the method of theme education,and with a positive attitude and innovative spirit to continue to innovate the working mode of theme education practice,the way of using new media technology in the process of theme education is analyzed,and its characteristics and laws are analyzed,so as to improve the effective working path of theme education.

On ecological inheritance construction of intangible cultural heritage in era of intellectual media

It is known that intangible cultural heritage is an important resource of the cultural soft power in a country, and it is also an organic component and representation of national history, spirit and cohesion.Therefore, a good inheritance of intangible cultural heritage is of great significance for carrying forward the ethical basis of human culture as well as maintaining its value core. Nowadays, the rapid intelligentization of media has ushered in the era of intellectual media, with characteristics of “massive media, man-machine integration and self-evolution”. In the era of intellectual media, traces of intelligent technologies can be seen everywhere, and the ecology of the inheritance of intangible cultural heritage has been reconstructed. Under this circumstance, the author firstly makes clarification of the advancement of the era, which has given a new logic of intangible cultural heritage inheritance, and various intelligent powers should be developed including intelligent acquisition, processing and judgement ability of content value. Then, the technology empowerment is analyzed, which has made reconstruction of intangible cultural heritage inheritance: while being digitalized,the inheritance of intangible cultural heritage has become systematized in way of “Points, Lines and Planes” at the same time. Therefore, the communication ecology of intangible cultural heritage could be established as a new approach of inheritance via all sorts of intelligent technologies, so as to promote Chinese cultural soft power and enhance our national image in the long run.

Research on the Development Path of Zigong Salt Culture and Creative Industry in the Era of Digital New Media

Salt culture is the main component of traditional culture in Zigong,Sichuan.With centuries of history,it has accumulated rich cultural connotations.At present,Zigong salt culture,as a precious traditional cultural wealth,has taken cultural and creative industries as a new carrier of communication in the rapid development of digital new media technology,giving full play to the resource advantages of its traditional culture.This article focuses on the study of the development path of Zigong salt cultural and creative industry in the new digital media era.Combining digital new media technology with cultural and creative industries,Zigong salt culture actively uses virtual technology to realize the innovative development of cultural and creative industries,promote the cultivation of cultural and creative brands based on digital new media technology.This article aims to give relevant strategies with reference value,so as to make corresponding contributions to the development path of Zigong salt culture in the future.

Online Public Opinion Guidance Strategy for College Students in the Era of We Media

In the era of We Media, online public opinion in colleges and universities has become an important front of ideological and political, with some characteristics such as concealment, diversity and sensitivity, interaction and immediacy of communication. It is urgent to carry out some researches about network public opinion analysis and guidance mechanism. It is a new challenge that the ideological and political education in colleges and universities, must face how to guide online public opinion effectively. The team building should be strengthened and the right of public opinion should be returned. The platform construction should be enriched, and it is important to give the chance to various media. Therefore, it should strengthen the mechanism construction, and public opinion guidance must be scientific and professional. Colleges and universities should build a clear network space from such aspects as the construction of network public opinion guidance institutions, the cultivation of opinion leaders, the perfection of early warning mechanism, the improvement of university network literacy and the guidance of campus media.

全媒体时代“大思政课”建构的审视与优化

“大思政课”是新时代落实立德树人根本任务的新型课程教育理念。伴随全媒体技术同思想政治教育的融合发展,“大思政课”在教育内容、载体、主体、环境上凸显出“全程、全息、全员、全效”(即“四全”)的崭新时代特征。这不仅给传统思政课教育教学提出了现实挑战,同时也为当前思政课教育教学的优化发展明确了前进方向。全媒体语境下,善用“大思政课”,不仅要把握媒体深度融合的时代背景,明确“大思政课”建构的“四全”特征,还要从凝聚价值共识、加快媒体融合、提升媒介素养、拓展传播格局等路径入手,推动全媒体技术与思政课教育教学深度融合,使“大思政课”无处不在、无时不有,充分发挥思政课在立德树人、铸魂育人中的关键作用。

“审美降级”论:数媒时代文艺评论的困境与重构

“审美降级”论与当下“技术升级”的文艺发展态势渐行渐远,具体表现为文艺实践的数据主宰、权力让渡和审美霸凌等审美异化态势。作为文艺实践重要一环的文艺评论,也面临评论客体延展化、评论话语滞后化、评论时空交错化的新挑战。究其困境根源,在于数媒时代文艺评论审美对象性关系的错位及审美公共空间“最大公约数”的缺失。鉴于此,秉承马克思主义美学观点与历史观点相统一的文艺评论原则,提升文艺评论主体的审美素养和媒介素养。立足时代精神和文艺精神,以审美化“情感共同体”作为文艺评论话语公共空间构建逻辑基点,以对话与融合为路径实现公共空间“公共性”目标,成为文艺评论“审美升级”亟待完成的重要任务。

互联网背景下微信公众平台干预在心血管疾病患者康复中的应用效果

目的结合临床实践经验,探讨互联网背景下微信公众平台干预在心血管疾病患者康复中的应用效果。方法本研究为随机对照试验,前瞻性选取2021年10月至2023年6月江西省人民医院接诊的心血管疾病患者300例为研究对象,根据随机数字表法分为观察组和对照组各150例。观察组男76例,女74例,年龄56~78(62.38±6.15)岁,其中房颤46例、慢性心衰35例、高血压29例、冠心病26例、急性心梗14例;对照组男79例,女71例,年龄52~75(63.05±6.27)岁,其中房颤48例、慢性心衰32例、高血压31例、冠心病27例、急性心梗12例。对照组采用常规心血管疾病健康教育,观察组增加微信公众号宣传和干预,建立公众平台,对患者进行指导和监督,干预时间为3个月。比较两组干预前后自我管理能力和焦虑抑郁评分,比较干预后两组患者生活质量和依从性评分,比较两组不良心血管事件,统计两组患者满意度。采用χ^(2)检验、t检验。结果干预3个月后,观察组患者遵医用药、饮食管理、疾病监测、运动管理和并发症预防评分均高于对照组(均P<0.05)。干预3个月后,观察组患者生活质量各项评分均高于对照组(均P<0.05)。干预3个月后,观察组患者用药、饮食、锻炼方面依从性评分均高于对照组(均P<0.05)。干预3个月后,观察组焦虑自评量表(SAS)评分和抑郁自评量表(SDS)评分均低于对照组[(47.39±4.04)分比(53.67±5.89)分、(42.16±4.12)分比(56.59±5.27)分](均P<0.05)。观察组患者干预期间不良心血管事件发生率[1.33%(2/150)]低于对照组[6.00%(9/150)](χ^(2)=4.624,P=0.032)。观察组患者总满意度[94.00%(141/150)]高于对照组[84.67%(127/150)](χ^(2)=6.856,P=0.009)。结论互联网媒体融合时代下微信公众平台干预可提高心血管疾病患者自我管理能力,提高生活质量,减少不良心血管事件,患者满意度较高。

融媒体时代鞋类品牌形象塑造与传播策略研究

随着融媒体时代的发展,鞋类品牌在形象塑造和传播策略方面面临新的挑战和机遇。为了成功塑造与传播品牌形象,需要综合运用多种传播渠道,以内容创新为核心,精准定位目标受众,并加强与消费者的互动。本文介绍了融媒体时代的背景与特点,并分析了鞋类品牌在融媒体时代的传播策略,包括适应市场变化、加强风险防控以及把握创新发展趋势。这些建议旨在帮助品牌在激烈的市场竞争中塑造独特、积极的形象,提升品牌价值和市场影响力。

全媒体时代中华优秀传统文化传播:正向机遇、现实梗阻和优化路径

传承和弘扬中华优秀传统文化对推进思政工作、增强文化自信、维护国家安全具有重要意义。全媒体时代,信息传播具有个性化、低门槛、易操作等特点,为中华优秀传统文化的传播带来了正向机遇,同时也带来现实梗阻。对此,我们要充分运用技术手段,促进中华优秀传统文化的广泛传播、精准传播和有效传播,不断增强中华优秀传统文化传承发展的生命力、影响力和感召力。

融媒体时代直播电商经济发展问题分析

本文着眼于融媒体时代直播电商经济发展,旨在探究融媒体时代直播电商经济发展中存在的问题与有效解决路径。首先,文章从介绍融媒体时代的定义和特征、直播电商发展和趋势及融媒体时代对直播电商经济发展的影响入手,阐述研究的必要性和可行性;其次,分析直播电商经济发展中存在的问题,包括直播电商平台的数量和竞争激烈性、直播电商产品质量和消费者权益保护、直播电商购物体验和社交互动的平衡三方面内容,并针对直播电商经济发展中存在的问题提出相应的意见和建议,以供参考。

优化:人工智能时代的文论问题

日常用语中的“优化”指采取一定措施使事物变得优异。作为计算科学和运筹学中的重要内容,优化是指在一定限制条件下,选取某种方案以获得“最优化”的目标。将优化引入文论,可以与美化相关联,彼此之间有同有异。生成式AI中,优化有模型训练、创意提示、调试迭代三种方式。文艺作品之所以能够被优化,与其作为物质基础的艺术媒介及其作品的“可修正性”有关。在优化的技术演进中,先后经历了手工加工时代的优化、机械复制时代的优化、数字创生时代的优化三个阶段。手工加工时代出现了诸如对“手稿”的“润色、修改”,对“乐器”的“调音”,对“原作”的“临摹、誊写甚至重写”,对“文物、遗迹”的“修复”等不同的“类优化”类型;机械复制时代出现了“参数优化”“剪辑优化”“表演优化”等类型;数字创生时代出现了以算法优化为核心的智能优化。将优化引入文论,需要警惕“最优化”的结果不是“奇异性”,而是“普通性”的算法悖论、数据和变量中的偏差不易被纠偏;相反,易强化成偏见的偏差悖论以及随机并不意味着不同,而只是相似,是风格的重复的生成悖论。

融媒体时代广播剧对乡村文化的传承与发展--以丝路之声系列广播剧为例

21世纪以来,随着市场化的推进、传媒技术的发展及互联网的普及,特别是听觉文化研究的兴起,以声音传播为物质载体的广播剧借助各种社交媒体及网络音频客户端快速融入普通百姓的精神消费中,在文化宣传、价值引领、道德塑造、审美教育等方面发挥着积极的作用。特别是在乡村文化振兴过程中,广播剧利用其声音叙事的特点,占领了乡村文化的高地。首先,丝路之声出品的系列广播剧,或取材于百姓身边的人或事,或讲述非遗民俗文化,或讴歌红色革命精神,深受百姓喜爱,大大拓展了乡村的听觉文化空间;其次,广播剧将传统乡土价值与时代核心价值观融入故事和人物形象中,激发了广大民众向善向美向真的价值追求,有效地发挥了社会主义核心价值观在乡村文化振兴中的价值引领作用;最后,广播剧借助传统的声音叙事优势,以声塑形、以声传情、以声铸魂,引导民众在艺术的审美熏陶中体悟生活的真善美,提升其艺术鉴赏水平和精神修养。

自媒体时代性别话语的传播与再造

自媒体为个体发声提供了更为广阔的渠道,使得性别议题这一私领域问题走向公共话语空间,为推动两性平等展现了前所未有的平台。同时,在更为自由、个性的自媒体环境中,网络性别言说的碰撞更为激烈,甚至出现意见分化与割裂,而且在“流量为王”的商业利益裹挟下出现娱乐化和低俗化的情形。这些言说和碰撞背后既反映了大众的性别观念,也反映出社会主流性别文化、女性主义思潮在消除隔阂、增进和谐、推动两性平等方面的引导与努力,要以马克思主义妇女观引导先进性别文化传播,以主流权威引导和整合网络分歧,在线上线下的互动中塑造两性平等和谐的先进性别文化。

媒介发展背景下收视注意力变化及其对电视剧创作的影响

媒介发展为大众传播带来巨大变化,影响了收视方式,也影响了观众对电视剧的注意力投入。从传统媒体时代到移动互联网时代,观众的注意力呈现出与收视氛围、收视状态变化相对应的特征变化——投入程度变深,投入时间缩短。观众的注意力从更换率低的、长时间的、无互动性的内容转移到更换频繁的、短时间的、有互动性的、社交式的内容上。在此情境下,电视剧创作必然呈现符合观众与媒介间注意力法则的新趋势——内容长度缩短,情节强度增强,以及对互动性进行一系列探索。

新媒体时代高职英语标准化教学模式的建构策略研究

新媒体时代,高职英语教学改革需要紧跟时代步伐,丰富和完善高职英语的教学方式和手段,实现现代化、智能化和高效化的英语教学,而标准化教学模式的建设则是新媒体时代高职英语教学改革的重要研究方向。基于此,本文在分析高职英语教学标准化内涵与意义的基础上,从教学内容、教学方法、教学评价、教学环境和教学流程标准化方面,探索新媒体时代高职英语教学标准化教学模式的建构策略,旨在提升高职英语教学质量和教学效率,全面提升高职学生的英语素养。

问题・标靶・策略:后媒介时代我国体育传播逻辑

目的:通过梳理分析后媒介时代技术复杂化与路径多样化对我国体育传播构成的影响,提出与后媒介时代我国体育传播形势相适应的对策建议。方法:运用资料分析法和案例分析法,分别从后媒介时代体育传播面临的难题、后媒介时代体育传播的机遇、后媒介时代我国体育传播策略3个主要层面剖析论证。结果:后媒介时代我国体育传播面临着研究起步晚和已有成果匮乏,后媒介时代我国体育传播对传播效果应该予以特别关注,同时需要兼顾对传统传播载体的充分利用,并在传播策略与传播方式等方面作出适应性调整。结论:建议后媒介时代我国体育传播以习近平总书记提出的“三大球”为抓手,着眼于“立体传播”的目标实现,即:基于传播价值的侧重、基于传播危机的应对、基于综合传播体系的构建。

智媒时代国家认同图式的挑战与再塑——从“想象的共同体”到命运共同体

国家认同是社会建构的产物,是爱国主义教育的重要基础,需要国家共同体与民众个体的双向互动。增进民族情感是实现国家认同的核心要义,以时空维度建构“想象的共同体”是实现国家认同的理论基础,延续民族文化基因是国家认同的历史逻辑,重构认同图式是实现国家认同的时代诉求。从打破传统桎梏到发挥新时代新技术优势,互联网信息技术不再只是一个载体和工具,更是国家认同图式的时代创新,同时也助力“想象的共同体”的重构与再塑。在数字场域下,信息化、碎片化也带来一定的挑战,不确定性成为常态,如何利用智媒技术凝聚共同体价值共识并强化国家认同感是新时代的重要命题,需要在实践中不断探索,最终实现命运共同体。唤醒网络空间中政治认同、文化认同,推动对国家共同体的群体认同,不仅有利于达成集体价值共识,更能激发广大民众共通一体的想象,共享历经时代升华后的共同体感。

新媒体时代“老字号”品牌活化策略研究

基于对新媒体环境下老字号企业面临的困境分析,本文从不同角度阐述了一些成功的品牌活化实践,包括加强数字营销、强化品牌感知、增强用户体验等,旨在帮助企业更好地适应市场需求,实现商业发展。本文通过研究新媒体时代老字号品牌传播对受众品牌态度和品牌感知的影响发现,老字号品牌传播对受众品牌态度和感知都具有积极影响,受众品牌人格感知也对受众品牌态度产生了重要影响。最后,本文提出综合运用多种形式与消费者有效交流、准确定位新媒体平台并制定有效传播、开展差异化竞争突出品牌个性等策略,有助于提升老字号品牌在新媒体时代的传播效果,实现品牌活化。