With the increasing popularity of new media,new media marketing plays an increasingly important role in the marketing of tourism scenic spots,bringing a new marketing opportunity to tourism scenic spots.Based on the 4...With the increasing popularity of new media,new media marketing plays an increasingly important role in the marketing of tourism scenic spots,bringing a new marketing opportunity to tourism scenic spots.Based on the 4R theory in marketing theory,this paper takes Quzhou Jianglang Mountain as the research object and finds that the following problems exist in the new media marketing of Quzhou Jianglang Mountain:1.The new media users are not closely enough connected;2.the response to the new media market changes is not fast enough;3.the new media marketing relationship interaction is not timely enough;and 4.the return of new media marketing is not ideal.The new media marketing strategy of Quzhou Jianglang Mountain Scenic Spot is proposed from four perspectives:association,reaction,relationship,and return.Finally,the research on the new media marketing strategy of Quzhou Jianglang Mountain Scenic Spot based on the 4R theory is summarized.展开更多
The frequency of Russian media usage has been declining since 2018, but television is still the most popularmedium in Russia. The rise of digital radio and television represents a mixed picture, in part because of pol...The frequency of Russian media usage has been declining since 2018, but television is still the most popularmedium in Russia. The rise of digital radio and television represents a mixed picture, in part because of politicalpressures, but the digital transition between federal and regional media is not synchronized;on the other hand, theRussian print media market has suffered from poor returns and high costs since 2012. Insufficient facilities withpoor quality and lack of advertisement revenues have made it difficult for print media to survive. The governmenthas provided financial subsidies for media, but it will still support economic independence of media. Thegovernment has strictly regulated foreign investments after 2014, which ensure the concentration of mediaownership but reduced the media market’s competitiveness. Now the Russian government is adjusting policies,seeking ways to balance media market competition and retaining political control of media.展开更多
基金sponsored by the following projects:Multi-modal Discourse Analysis of the Quzhou Government Affairs New Media(Grant No.202111488039).
文摘With the increasing popularity of new media,new media marketing plays an increasingly important role in the marketing of tourism scenic spots,bringing a new marketing opportunity to tourism scenic spots.Based on the 4R theory in marketing theory,this paper takes Quzhou Jianglang Mountain as the research object and finds that the following problems exist in the new media marketing of Quzhou Jianglang Mountain:1.The new media users are not closely enough connected;2.the response to the new media market changes is not fast enough;3.the new media marketing relationship interaction is not timely enough;and 4.the return of new media marketing is not ideal.The new media marketing strategy of Quzhou Jianglang Mountain Scenic Spot is proposed from four perspectives:association,reaction,relationship,and return.Finally,the research on the new media marketing strategy of Quzhou Jianglang Mountain Scenic Spot based on the 4R theory is summarized.
文摘The frequency of Russian media usage has been declining since 2018, but television is still the most popularmedium in Russia. The rise of digital radio and television represents a mixed picture, in part because of politicalpressures, but the digital transition between federal and regional media is not synchronized;on the other hand, theRussian print media market has suffered from poor returns and high costs since 2012. Insufficient facilities withpoor quality and lack of advertisement revenues have made it difficult for print media to survive. The governmenthas provided financial subsidies for media, but it will still support economic independence of media. Thegovernment has strictly regulated foreign investments after 2014, which ensure the concentration of mediaownership but reduced the media market’s competitiveness. Now the Russian government is adjusting policies,seeking ways to balance media market competition and retaining political control of media.
