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Media Narratives and the Conceptualization of Tea: A Case Study of Teavana's Oprah Chai Tea
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作者 Shu-Ling Chen Berggreen Giulia Evolvi Nicolene Durham 《Journalism and Mass Communication》 2016年第1期1-11,共11页
More than just a drink, tea embodies social, cultural, economic and political meanings through time and across cultures. There is an essential tie between media and this meaning-making process. Media often create and ... More than just a drink, tea embodies social, cultural, economic and political meanings through time and across cultures. There is an essential tie between media and this meaning-making process. Media often create and carry the visions of health, nature, tranquility, and prosperity offered by tea. This mediated imaginary seems to persist even in the face of vast human inequalities and suffering and irreversible negative environmental impacts through the current practice of tea production under global conglomerates. Through textual analysis of media narratives of Teavana, a well-known tea brand, this project explores how media's mythic narratives potentially naturalize and celebrate the current production practice and the conspicuous consumption of tea, and silence the human suffering and environmental destruction endured, in order to gratify the very practice and consumption promoted by media. 展开更多
关键词 TEA media narratives Teavana OPRAH metabolic rift treadmill of production theory tea laborers
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Traditional Architecture as the Medium of Public Ethical Value
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作者 Chengxia Xiong 《Sociology Study》 2017年第3期168-178,共11页
Traditional Chinese architecture in the narrative of a system has existed more than 3,000 years. As the core values of the enlightenment function of social ethics, traditional architecture externalizes symbol of "st... Traditional Chinese architecture in the narrative of a system has existed more than 3,000 years. As the core values of the enlightenment function of social ethics, traditional architecture externalizes symbol of "state" sensual ethical echo. So metaphorical rules in architecture can combine with the normal life. Traditional architectural form as famous communication home Marshall McLuhan's "human extension", leads the order and the rules in the form of elevation. The spread of universal ethics, traditional architectural symmetry axis ceremony, and the adornment of the mythical thinking component, are traditional Chinese ethics of society to describe the core of creation through three points sequence structure constraint. The wisdom of metaphor in these ideas is the life gene of Chinese culture. In the construction of the contemporary social upheaval spreading vision, recognition of traditional architecture ethics through righteousness obviously has been recasting social ethics of "treatment". 展开更多
关键词 Building the image ethical symbol media narrative form the semantic space system
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The Power of Language: Globalizing "The Chinese Dream"
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作者 Anny Boc 《Fudan Journal of the Humanities and Social Sciences》 2015年第4期533-551,共19页
After assuming the Chinese presidency in March 2013, Xi Jinping introduced the new political slogan "the Chinese Dream," which he does not only address to the domestic audience but also aims to promote to the world.... After assuming the Chinese presidency in March 2013, Xi Jinping introduced the new political slogan "the Chinese Dream," which he does not only address to the domestic audience but also aims to promote to the world. Since his inaugural trip abroad, Xi has repeatedly speeches when addressing international catchphrase received as much appeal as used the term "Chinese Dream" in his audiences. However, nowhere has the in Africa. Simultaneously, African academics and other interested parties have observed the promotion of the idea of an African Dream by the Chinese Communist Party (CCP) with great suspicion as they view it simply as a projection of China's own foreign policy onto Africa. But what do the Chinese Dream and African Dream actually mean? How can we make sense out of these terms? In order to decode or demystify the meaning behind the Chinese Dream narrative in the context of China's foreign policy, this paper argues that it is essential to examine how it is constructed and projected to the international audience, in particular to Africa. The Chinese Dream is understood as a narrative which is strategically used by the CCP in order to shape perceptions and behavior of other international actors according to their own agenda. Moreover, the dynamic interactions between the media and politics and how they impinge on the formation and projection of the Chinese Dream and African Dream narrative will also be taken into account. 展开更多
关键词 African Dream · Chinese Dream ·Critical discourse analysis ·Foreign policy ·media ·Strategic narratives
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