The objective of this extensive study was to analyze the motivational problems of medical representatives(MRs) and to examine the effects of environment,job characteristics and personality variables on job satisfactio...The objective of this extensive study was to analyze the motivational problems of medical representatives(MRs) and to examine the effects of environment,job characteristics and personality variables on job satisfaction.The statistical analysis has revealed that MRs have a variety of different responses for working harder which is strictly required.An interesting job and satisfaction with various aspects of their work especially their position,task area and pay induce them to exert extra efforts.Over all,this study has provided evidence that in order to understand the factors influencing employer's satisfaction,researcher must examine the combined effects of above mentioned factors.展开更多
This paper reports literature review in the field of pharmaceutical marketing emphasizing problems faced by medical representatives. India after globalization and being the second highest populated country has emerged...This paper reports literature review in the field of pharmaceutical marketing emphasizing problems faced by medical representatives. India after globalization and being the second highest populated country has emerged as major pharmaceutical market in the world. Pharmaceutical marketing in India is highly relied on personal relationship between medical representatives and doctors. In the last decade, many foreign companies have entered in Indian market. This has posed highly competitive and challenging work environment for medical representatives. Therefore, it is indispensable to study the challenges faced by medical representatives in this dynamic environment.展开更多
文摘The objective of this extensive study was to analyze the motivational problems of medical representatives(MRs) and to examine the effects of environment,job characteristics and personality variables on job satisfaction.The statistical analysis has revealed that MRs have a variety of different responses for working harder which is strictly required.An interesting job and satisfaction with various aspects of their work especially their position,task area and pay induce them to exert extra efforts.Over all,this study has provided evidence that in order to understand the factors influencing employer's satisfaction,researcher must examine the combined effects of above mentioned factors.
文摘This paper reports literature review in the field of pharmaceutical marketing emphasizing problems faced by medical representatives. India after globalization and being the second highest populated country has emerged as major pharmaceutical market in the world. Pharmaceutical marketing in India is highly relied on personal relationship between medical representatives and doctors. In the last decade, many foreign companies have entered in Indian market. This has posed highly competitive and challenging work environment for medical representatives. Therefore, it is indispensable to study the challenges faced by medical representatives in this dynamic environment.
