Based on the memetics and through a large number of examples, this paper expounds several effective methods to create strong brand name memes. It's hoped that this paper will offer brand name designers some useful...Based on the memetics and through a large number of examples, this paper expounds several effective methods to create strong brand name memes. It's hoped that this paper will offer brand name designers some useful advice on how to create successful brand name memes.展开更多
After a famous Finland scholar Chesterman introducing memes of translation in his work, memes of translation,and a well-known Chinese Professor He Ziran bringing it into Chinese academic fields, it has successfully ar...After a famous Finland scholar Chesterman introducing memes of translation in his work, memes of translation,and a well-known Chinese Professor He Ziran bringing it into Chinese academic fields, it has successfully arousedmany Chinese scholars’ attention, which is sensational and popular in related researchs. This paper is to introducethe propagation, application and variation of memes of translation in Chinese academic circles, which shows thecharm and popularity of memes of translation naturally.展开更多
Popperian memes,which are as follows:P1→TT→EE→P2,have successfully accepted by us scholars and researchers,and then widely used in translation works in different fields especially in Chinese literary,such as in cha...Popperian memes,which are as follows:P1→TT→EE→P2,have successfully accepted by us scholars and researchers,and then widely used in translation works in different fields especially in Chinese literary,such as in charming poems.This paper is to introduce Popperian memes and their application in some of Tao Yuan-ming’s poems,who is a great poet in Chinese academics and also famous in worldwide range.展开更多
The use of directives in communicating the nature of the pandemic and reference to social experiences were promoted using images on social media platforms.The images or memes are used to create awareness and reinforce...The use of directives in communicating the nature of the pandemic and reference to social experiences were promoted using images on social media platforms.The images or memes are used to create awareness and reinforce the criteria for safety during the pandemic.Previous studies on internet memes have concentrated on humor generation,speaker-hearer shared knowledge,neologism,and multimodality among others,with insufficient attention paid to the use of directives and references in such coronavirus-motivated memes.This paper,therefore,examines how directives and references are employed in conveying expected social responsibilities through coronavirus-motivated internet memes in Nigeria and other socio-cultural contexts.For data,one hundred coronavirus-motivated memes were purposively selected from Facebook,and eight representative memes were subjected to pragmatic analysis using aspects of Jacob Mey’s(2001.Pragmatics:An introduction,2nd edn.USA:Blackwell Publishing)pragmatic acts theory to unearth insights from them.The paper observes that the various spheres of life that are relatable to an online audience help to express what the pandemic is about and enhance the meaning of the pandemic with the context of the use of the memes,giving clearer perspectives on the pandemic.Directives and references are useful tools for conveying social responsibilities to online audience.展开更多
The surge in popularity of rustic videos has spawned a great number of Internet memes, such as Internet trendy words growing from dialects and strange pronunciations, picture memes made from video screenshots, and mes...The surge in popularity of rustic videos has spawned a great number of Internet memes, such as Internet trendy words growing from dialects and strange pronunciations, picture memes made from video screenshots, and mesmerizing music with a vernacular flavor. Due to their reproducibility, social interaction, and involvement, these rustic videos adhere to the fundamental logic of the propagation of online memes. Rustic videos are widely disseminated as online memes on TikTok (the Chinese version), are often reproduced and used by young people in social contact, and have become a unique linguistic symbol in modern internet culture. As a symbolic carrier that transports the consciousness of the video creator and viewer, it is widely employed in the communication and engagement of young people on a regular basis, progressively altering their linguistic expression. This specific semiotic interaction has deconstructed and recreated the conventional media culture spectacle. This research examines the influence of rustic videos on TikTok on the linguistic expressions of modern youth from the perspectives of meme theory and semiotics, as well as the impact of rustic videos on the media spectacle from the standpoint of media spectacle theory. It also examines in depth the effects of the popularity of rustic videos on China’s economy and culture.展开更多
It is of great necessity to observe Lu Xun from the human-geographical or cultural geographical perspective.Even the couple of corresponding case studies are able to reveal the whole picture.The“memes”of Lu Xun exis...It is of great necessity to observe Lu Xun from the human-geographical or cultural geographical perspective.Even the couple of corresponding case studies are able to reveal the whole picture.The“memes”of Lu Xun existed in the tie of Lu Xun with Shaanxi province,in the existential and imaginary relationships between him and the two cities of“An”(Xi’an and Yan’an),in Lu Xun studies conducted by Shaanxi’s academic community,and in a variety of cultural events and phenomena such as Shaanxi writers,publications,as well as conferences and calligraphy activities in Shaanxi,are hinting from the indirect aspects at the profound impacts of Lu Xun over the modern and contemporary culture in China.The transmission,reception and transformation of Lu Xun in Shaanxi during various historical stages also indicate the changes occurring to political ideology,aesthetic judgment,values and academic paradigms.To discuss Lu Xun’s“memes”in the regional culture of Shaanxi,which closely combines the region in the physical sense of cultural geography and Lu Xun study,is an important component of Lu Xun studies,as well as an effective path to delve into the research on the ties of Lu Xun with China,or even with the world,for the further attempt to comprehensively understand the significance and value of Lu Xun to the new culture in China,as well as to the modern and contemporary culture.展开更多
This paper explicates the linguistic and non-linguistic aspects of ideological representation in selected Nigerian political campaign advertisement memes on Instagram. Four memes pertaining to each of Muhammadu Buhari...This paper explicates the linguistic and non-linguistic aspects of ideological representation in selected Nigerian political campaign advertisement memes on Instagram. Four memes pertaining to each of Muhammadu Buhari and Atiku Abubakar’s presidential campaigns on Instagram were selected and analysed using a combination of Kress and van Leeuwen’s(2006) Social Semiotics and van Dijk’s(1998) Critical Discourse Analysis. Key ideological stances of positive self-presentation and negative otherpresentation were discovered in the memes and the aspirants largely deployed both stances. However, while aspirant Muhammadu Buhari maintained the positive selfpresentation strategy for continuity of government, aspirant Atiku Abubakar concentrated more on the negative other-presentation in order to undermine the incumbent candidate/party. All these were achieved with the reinforcement of social semiotic resources such as the meta-functions: facial and body gestures/expressions, and bright colours.展开更多
The massive increase in the volume of data generated by individuals on social media microblog platforms such as Twitter and Reddit every day offers researchers unique opportunities to analyze financial markets from ne...The massive increase in the volume of data generated by individuals on social media microblog platforms such as Twitter and Reddit every day offers researchers unique opportunities to analyze financial markets from new perspec-tives.The meme stock mania of 2021 brought together stock traders and investors that were also active on social media.This mania was in good part driven by retail investors’discussions on investment strategies that occurred on social media plat-forms such as Reddit during the COVID-19 lockdowns.The stock trades by these retail investors were then executed using services like Robinhood.In this paper,machine learning models are used to try and predict the stock price movements of two meme stocks:GameStop($GME)and AMC Entertainment($AMC).Two sentiment metrics of the daily social media discussions about these stocks on Red-dit are generated and used together with 85 other fundamental and technical indi-cators as the feature set for the machine learning models.It is demonstrated that through the use of a carefully chosen mix of a meme stock’s fundamental indica-tors,technical indicators,and social media sentiment scores,it is possible to pre-dict the stocks’next-day closing prices.Also,using an anomaly detection model,and the daily Reddit discussions about a meme stock,it was possible to identify potential market manipulators.展开更多
Memetics confirms the importance of recitation and imitation in college English teaching.Starting with the explanation of the replication cycle of language memes,this paper discusses how to use the memetic perspective...Memetics confirms the importance of recitation and imitation in college English teaching.Starting with the explanation of the replication cycle of language memes,this paper discusses how to use the memetic perspective in college English listening and speaking teaching,effectively transform the input language information into language output,and improve the classroom effect of college English listening and speaking teaching.展开更多
Internet memes,as multimodal cultural products disseminated through the Internet,usually take the form of short videos or images that express humor or satire.The creation and dissemination of humor in memes are both c...Internet memes,as multimodal cultural products disseminated through the Internet,usually take the form of short videos or images that express humor or satire.The creation and dissemination of humor in memes are both creative and complex,and the successful perception of meme humor reflects humans’universal thinking capacity.Based on the theoretical framework of conceptual blending,this paper selects a set of COVID-19 publicity posters from the official Weibo account of China Guangzhou Fabu(Guangzhou Internet Information Office),analyses the multi-level structure of Internet memes,and explores the dynamic cognitive process in the interpretation of humorous memes to reveal people’s ability to make simultaneous analogies and integration between elements in different mental spaces.展开更多
Dawk ins提出的“幂姆论”(m em etics)认为,文化传播是通过“文化基因”幂姆的自我复制得以实现的。本文以《圣经》为语料,从考察《圣经》是如何被复制入手,进一步对幂姆进行剖析,探讨幂姆起作用的机理。我们的初步研究表明,幂姆所涉...Dawk ins提出的“幂姆论”(m em etics)认为,文化传播是通过“文化基因”幂姆的自我复制得以实现的。本文以《圣经》为语料,从考察《圣经》是如何被复制入手,进一步对幂姆进行剖析,探讨幂姆起作用的机理。我们的初步研究表明,幂姆所涉及的模仿是人类的一种认知活动:一方面,人们总是从相似和相邻的事物入手,对所感知的事物进行模仿;另一方面,不同的人对模仿对象的选择又有“认知偏好”。展开更多
文摘Based on the memetics and through a large number of examples, this paper expounds several effective methods to create strong brand name memes. It's hoped that this paper will offer brand name designers some useful advice on how to create successful brand name memes.
文摘After a famous Finland scholar Chesterman introducing memes of translation in his work, memes of translation,and a well-known Chinese Professor He Ziran bringing it into Chinese academic fields, it has successfully arousedmany Chinese scholars’ attention, which is sensational and popular in related researchs. This paper is to introducethe propagation, application and variation of memes of translation in Chinese academic circles, which shows thecharm and popularity of memes of translation naturally.
文摘Popperian memes,which are as follows:P1→TT→EE→P2,have successfully accepted by us scholars and researchers,and then widely used in translation works in different fields especially in Chinese literary,such as in charming poems.This paper is to introduce Popperian memes and their application in some of Tao Yuan-ming’s poems,who is a great poet in Chinese academics and also famous in worldwide range.
文摘The use of directives in communicating the nature of the pandemic and reference to social experiences were promoted using images on social media platforms.The images or memes are used to create awareness and reinforce the criteria for safety during the pandemic.Previous studies on internet memes have concentrated on humor generation,speaker-hearer shared knowledge,neologism,and multimodality among others,with insufficient attention paid to the use of directives and references in such coronavirus-motivated memes.This paper,therefore,examines how directives and references are employed in conveying expected social responsibilities through coronavirus-motivated internet memes in Nigeria and other socio-cultural contexts.For data,one hundred coronavirus-motivated memes were purposively selected from Facebook,and eight representative memes were subjected to pragmatic analysis using aspects of Jacob Mey’s(2001.Pragmatics:An introduction,2nd edn.USA:Blackwell Publishing)pragmatic acts theory to unearth insights from them.The paper observes that the various spheres of life that are relatable to an online audience help to express what the pandemic is about and enhance the meaning of the pandemic with the context of the use of the memes,giving clearer perspectives on the pandemic.Directives and references are useful tools for conveying social responsibilities to online audience.
文摘The surge in popularity of rustic videos has spawned a great number of Internet memes, such as Internet trendy words growing from dialects and strange pronunciations, picture memes made from video screenshots, and mesmerizing music with a vernacular flavor. Due to their reproducibility, social interaction, and involvement, these rustic videos adhere to the fundamental logic of the propagation of online memes. Rustic videos are widely disseminated as online memes on TikTok (the Chinese version), are often reproduced and used by young people in social contact, and have become a unique linguistic symbol in modern internet culture. As a symbolic carrier that transports the consciousness of the video creator and viewer, it is widely employed in the communication and engagement of young people on a regular basis, progressively altering their linguistic expression. This specific semiotic interaction has deconstructed and recreated the conventional media culture spectacle. This research examines the influence of rustic videos on TikTok on the linguistic expressions of modern youth from the perspectives of meme theory and semiotics, as well as the impact of rustic videos on the media spectacle from the standpoint of media spectacle theory. It also examines in depth the effects of the popularity of rustic videos on China’s economy and culture.
基金This study is the phased research result of a key project of Chinese National Social Science Foundation“Literature Collation and Research on Shaan-Gan-Ning Literature and Art(1934-1949)”(Project No.16ZDA187).
文摘It is of great necessity to observe Lu Xun from the human-geographical or cultural geographical perspective.Even the couple of corresponding case studies are able to reveal the whole picture.The“memes”of Lu Xun existed in the tie of Lu Xun with Shaanxi province,in the existential and imaginary relationships between him and the two cities of“An”(Xi’an and Yan’an),in Lu Xun studies conducted by Shaanxi’s academic community,and in a variety of cultural events and phenomena such as Shaanxi writers,publications,as well as conferences and calligraphy activities in Shaanxi,are hinting from the indirect aspects at the profound impacts of Lu Xun over the modern and contemporary culture in China.The transmission,reception and transformation of Lu Xun in Shaanxi during various historical stages also indicate the changes occurring to political ideology,aesthetic judgment,values and academic paradigms.To discuss Lu Xun’s“memes”in the regional culture of Shaanxi,which closely combines the region in the physical sense of cultural geography and Lu Xun study,is an important component of Lu Xun studies,as well as an effective path to delve into the research on the ties of Lu Xun with China,or even with the world,for the further attempt to comprehensively understand the significance and value of Lu Xun to the new culture in China,as well as to the modern and contemporary culture.
文摘This paper explicates the linguistic and non-linguistic aspects of ideological representation in selected Nigerian political campaign advertisement memes on Instagram. Four memes pertaining to each of Muhammadu Buhari and Atiku Abubakar’s presidential campaigns on Instagram were selected and analysed using a combination of Kress and van Leeuwen’s(2006) Social Semiotics and van Dijk’s(1998) Critical Discourse Analysis. Key ideological stances of positive self-presentation and negative otherpresentation were discovered in the memes and the aspirants largely deployed both stances. However, while aspirant Muhammadu Buhari maintained the positive selfpresentation strategy for continuity of government, aspirant Atiku Abubakar concentrated more on the negative other-presentation in order to undermine the incumbent candidate/party. All these were achieved with the reinforcement of social semiotic resources such as the meta-functions: facial and body gestures/expressions, and bright colours.
文摘The massive increase in the volume of data generated by individuals on social media microblog platforms such as Twitter and Reddit every day offers researchers unique opportunities to analyze financial markets from new perspec-tives.The meme stock mania of 2021 brought together stock traders and investors that were also active on social media.This mania was in good part driven by retail investors’discussions on investment strategies that occurred on social media plat-forms such as Reddit during the COVID-19 lockdowns.The stock trades by these retail investors were then executed using services like Robinhood.In this paper,machine learning models are used to try and predict the stock price movements of two meme stocks:GameStop($GME)and AMC Entertainment($AMC).Two sentiment metrics of the daily social media discussions about these stocks on Red-dit are generated and used together with 85 other fundamental and technical indi-cators as the feature set for the machine learning models.It is demonstrated that through the use of a carefully chosen mix of a meme stock’s fundamental indica-tors,technical indicators,and social media sentiment scores,it is possible to pre-dict the stocks’next-day closing prices.Also,using an anomaly detection model,and the daily Reddit discussions about a meme stock,it was possible to identify potential market manipulators.
文摘Memetics confirms the importance of recitation and imitation in college English teaching.Starting with the explanation of the replication cycle of language memes,this paper discusses how to use the memetic perspective in college English listening and speaking teaching,effectively transform the input language information into language output,and improve the classroom effect of college English listening and speaking teaching.
文摘Internet memes,as multimodal cultural products disseminated through the Internet,usually take the form of short videos or images that express humor or satire.The creation and dissemination of humor in memes are both creative and complex,and the successful perception of meme humor reflects humans’universal thinking capacity.Based on the theoretical framework of conceptual blending,this paper selects a set of COVID-19 publicity posters from the official Weibo account of China Guangzhou Fabu(Guangzhou Internet Information Office),analyses the multi-level structure of Internet memes,and explores the dynamic cognitive process in the interpretation of humorous memes to reveal people’s ability to make simultaneous analogies and integration between elements in different mental spaces.
文摘Dawk ins提出的“幂姆论”(m em etics)认为,文化传播是通过“文化基因”幂姆的自我复制得以实现的。本文以《圣经》为语料,从考察《圣经》是如何被复制入手,进一步对幂姆进行剖析,探讨幂姆起作用的机理。我们的初步研究表明,幂姆所涉及的模仿是人类的一种认知活动:一方面,人们总是从相似和相邻的事物入手,对所感知的事物进行模仿;另一方面,不同的人对模仿对象的选择又有“认知偏好”。
