Objective:The prevalence and economic burden of Alzheimer's Disease(AD)are consistently increasing.Individuals are encouraged to engage in cognitive preventive behaviors.However,the effectiveness of information pr...Objective:The prevalence and economic burden of Alzheimer's Disease(AD)are consistently increasing.Individuals are encouraged to engage in cognitive preventive behaviors.However,the effectiveness of information provided,depends on factors including the level of personal relevance to the issue and the framing of the information.Our objective in this study was to examine the effect of involvement and message framing on an individual's intention to initiate preventive behaviors toward AD.Methods:An online quasi-experimental scenario-based study was implemented.Vignettes were prepared consisting of information on preventive behaviors to reduce the risk of AD.In the vignettes,scenarios were presented to influence the participant's involvement level(low/high).At the same time,the information was framed positively(low level of fear)or negatively(high level of fear).After exposure to the vignettes,the involvement level and framing perception(fear level)were evaluated.The effects of the two factors on perceived severity,perceived vulnerability,response-efficacy,self-efficacy,and intention to engage in recommended preventive behaviors(based on the Protection Motivation Theory)were then measured.Results:Overall,368 individuals with a mean age of 51.64(±5.48)years participated.Adjusted multiple linear regression indicated that higher involvement was associated with significantly higher perceived severity,perceived vulnerability,and intention to engage in preventive behaviors.Negative message framing was associated with significantly higher perceived severity,perceived vulnerability,and self-efficacy.Conclusion:Our findings indicated that involvement and message framing are essential factors to consider when designing communication materials for promoting health behaviors.Their effects may depend on the underlying drivers of intention toward the recommended health behaviors.展开更多
文摘Objective:The prevalence and economic burden of Alzheimer's Disease(AD)are consistently increasing.Individuals are encouraged to engage in cognitive preventive behaviors.However,the effectiveness of information provided,depends on factors including the level of personal relevance to the issue and the framing of the information.Our objective in this study was to examine the effect of involvement and message framing on an individual's intention to initiate preventive behaviors toward AD.Methods:An online quasi-experimental scenario-based study was implemented.Vignettes were prepared consisting of information on preventive behaviors to reduce the risk of AD.In the vignettes,scenarios were presented to influence the participant's involvement level(low/high).At the same time,the information was framed positively(low level of fear)or negatively(high level of fear).After exposure to the vignettes,the involvement level and framing perception(fear level)were evaluated.The effects of the two factors on perceived severity,perceived vulnerability,response-efficacy,self-efficacy,and intention to engage in recommended preventive behaviors(based on the Protection Motivation Theory)were then measured.Results:Overall,368 individuals with a mean age of 51.64(±5.48)years participated.Adjusted multiple linear regression indicated that higher involvement was associated with significantly higher perceived severity,perceived vulnerability,and intention to engage in preventive behaviors.Negative message framing was associated with significantly higher perceived severity,perceived vulnerability,and self-efficacy.Conclusion:Our findings indicated that involvement and message framing are essential factors to consider when designing communication materials for promoting health behaviors.Their effects may depend on the underlying drivers of intention toward the recommended health behaviors.
