We analyzed the generation and dissemination of relevant information on wildlife utilization based on the African bush elephant(Loxodonta africana Blumenbach.),the tiger(Panthera tigris L.)and the totoaba,a species of...We analyzed the generation and dissemination of relevant information on wildlife utilization based on the African bush elephant(Loxodonta africana Blumenbach.),the tiger(Panthera tigris L.)and the totoaba,a species of marine fish,(Totoaba macdonaldi Gilbert)as examples,whose populations are more threatened by the illegal wildlife trade.We compared the illegal trade in wildlife with related information in order to find possible associations,searched for relevant information on major international websites to summarize similarities in information production and dissemination,and used a"Zhiwei"dissemination analysis platform to analyze the dissemination of information circulated at Microblog.The results show that the most infuential information related to the trade in wildlife is mainly generated from news media websites and new selfmedia platforms,usually from non-governmental organizations concerned with wildlife protection.The main factors that affect the depth and breadth of disseminating relevant information on wildlife utilization include the participation of relatively infuential opinion leaders,the verification ratio of forwarding users,the number of followers,and affective identification.Misleading information can stimulate and promote poaching and smuggling,regardless of their real market demand or their products.Therefore,all links in the course of information dissemination should be carefully examined in order to purify the information environment and reduce adverse effects of misleading information on wildlife protection.展开更多
基金supported by“Research on the Infuence and Countermeasures of International NGOs in the Field of Forestry,Grassland and Wildlife of the International Cooperation Division”of the National Forestry and Grassland Administration“Research and Development of Wildlife Smuggling Situation and Case Information Integrated Management System”funded by the Endangered Species Import and Export Management Office of the People’s Republic of China“the Fundamental Research Funds for the Central Universities”(2572019DA02)。
文摘We analyzed the generation and dissemination of relevant information on wildlife utilization based on the African bush elephant(Loxodonta africana Blumenbach.),the tiger(Panthera tigris L.)and the totoaba,a species of marine fish,(Totoaba macdonaldi Gilbert)as examples,whose populations are more threatened by the illegal wildlife trade.We compared the illegal trade in wildlife with related information in order to find possible associations,searched for relevant information on major international websites to summarize similarities in information production and dissemination,and used a"Zhiwei"dissemination analysis platform to analyze the dissemination of information circulated at Microblog.The results show that the most infuential information related to the trade in wildlife is mainly generated from news media websites and new selfmedia platforms,usually from non-governmental organizations concerned with wildlife protection.The main factors that affect the depth and breadth of disseminating relevant information on wildlife utilization include the participation of relatively infuential opinion leaders,the verification ratio of forwarding users,the number of followers,and affective identification.Misleading information can stimulate and promote poaching and smuggling,regardless of their real market demand or their products.Therefore,all links in the course of information dissemination should be carefully examined in order to purify the information environment and reduce adverse effects of misleading information on wildlife protection.
