Bending of orthotropic plates resting on Pasternak's foundations using mixed shear deformation theory

The mixed first-order shear deformation plate theory（MFPT） is employed to study the bending response of simply-supported orthotropic plates.The present plate is subjected to a mechanical load and resting on Pasternak＇s model or Winkler＇s model of elastic foundation or without any elastic foundation.Several examples are presented to verify the accuracy of the present theory.Numerical results for deflection and stresses are presented.The proposed MFPT is shown simplely to implement and capable of giving satisfactory results for shear deformable plates under static loads and resting on two-parameter elastic foundation.The results presented here show that the characteristics of deflection and stresses are significantly influenced by the elastic foundation stiffness,plate aspect ratio and side-to-thickness ratio.

Analysis of Young Girls’Eagerness to Spend for Disney Virtual Characters Based on Marketing Mix Theory

A virtual character is a design of a fictitious creature with distinctive characteristics created by people,and Disney virtual characters are those Intellectual Property(IP)images that appeared in Disneyland and Disney movies.This investigation aimed to explore why many younger females are keen to spend money on Disney virtual characters.This paper adopted the Marketing Mix Theory strategy(product,price,placement,and promotion(4P)),and the SWOT analysis method has been utilized.This paper investigated the relationship between the 4Ps and consumers’purchasing intentions,and it turned out that unique design and effective promotion in this Disney case would promote consumers’purchase intention,while the higher price and less accessible placements affected their purchase intentions.Thus,the high price and limited places somewhat inhibit customers’desire to buy;due to the attractiveness of the product itself and the promotion on the internet,the target consumers are still willing to consume.

A MIXED METHOD FOR THE CREEP OF A SKIN LAYER

The creep of a skin layer under a distributed surface pressure was solved by ananalysical method using Hankel transform and Laplace transform.The surface stressboundary conditions lead io a Volterra integral equation of the first kind, which was then solved by a numerical method.The IMSL subroutines DINLAP and DGORUL were employed to numerically obtain the Hankel-Laplace inversion. The calculateddisplacements at two distinctive moments were compared respectively with those obtained by an elastic solution for either incompressible or compressible solid. Thetransient creep responses of the skin layer were also presented.

Analytical solution of velocity distribution for flow through submerged large deflection flexible vegetation

An analytical solution for predicting the vertical distribution of streamwise mean velocity in an open channel flow with submerged flexible vegetation is proposed when large bending occurs. The flow regime is separated into two horizontal layers： a vegetation layer and a free water layer. In the vegetation layer, a mechanical analysis for the flexible vegetation is conducted, and an approximately linear relationship between the drag force of bending vegetation and the streamwise mean flow velocity is observed in the case of large deflection, which differes significantly from the case of rigid upright vegetation. Based on the theoretical analysis, a linear streamwise drag force-mean flow velocity expression in the momentum equation is derived, and an analytical solution is obtained. For the free water layer, a new expression is presented, replacing the traditional logarithmic velocity distribution, to obtain a zero velocity gradient at the water surface. Finally, the analytical predictions are compared with published experimental data, and the good agreement demonstrates that this model is effective for the open channel flow through the large deflection flexible vegetation.