Behavioral Intention to Continue Using a Library Mobile App

To meet the needs of today’s library users,institutions are developing library mobile apps(LMAs),as their libraries are increasingly intelligent and rely on deep learning.This paper explores the influencing factors and differences in the perception of LMAs at different time points after a user has downloaded an LMA.A research model was constructed based on the technology acceptance model.A questionnaire was designed and distributed twice to LMA users with an interval of three months to collect dynamic data.The analysis was based on structural equation modeling.The empirical results show that the perceived ease of use,the perceived usefulness,the social influence,and the facilitating conditions affected the users’behavioral intention,but their impacts were different at different times.As the usage time increases,the technology acceptance model is still universal for understanding the user perception of LMA.In addition,two extended variables(social impact and convenience)also affect the user’s behavior intention.User behavior is dynamic and changed over time.This study is important both theoretically and practically,as the results could be used to improve the service quality of LMAs and reduce the loss rate of users.Its findings may help the designers and developers of LMAs to optimize them from the perspective of a user and improve the service experience by providing a deeper understanding of the adoption behavior of information systems by LMA users.

Location Based Services Acceptance and Adoption Evaluation: An Investigation on Mobile Phone Users’ Response to Awareness and Utilization of LBS Technology in Nairobi Kenya

Location Based Navigation System (LBNS) is a specific Location Based Service (LBS) purely for navigational purpose. These systems resolve position of a user by using GNSS/GPS positioning technologies, to which supplementary information on goods and services are tagged. The navigation services have become popular and can be installed on mobile phones to provide route information, location of points of interest and user’s current location. LBS has continued to face challenges which include “communication” process towards user reference. Location Based Service System conveys suitable information through a mobile device for effective decision making and reaction within a given time span. This research was geared at understanding the state of LBS technology acceptance and adoption by users in Nairobi Kenya. To do this a quantitative study was carried out through a questionnaire, to investigate mobile phone users’ response on awareness and use of LBS technology. Testing the growth of this technology in this region compared to predictions in previous studies using Technology Acceptance Model (TAM), it is evident that many users may be aware of GPS functionality in mobile phones but are certainly yet to fully embrace the technology as they rarely use it. This points to some underlying challenges towards this technology within this part of the World, thereby recommending for deliberate monitoring and evaluation of LBS technology for sustenance growth based on user satisfaction and acceptance for improved usability.

Factors influencing academic library users' intention to use mobile systems: A comparison of current users and potential adopters

Purpose: The study intends to examine the factors influencing the behavioral intention to use academic libraries’ mobile systems from the perspective of current users and potential adopters, respectively. Design/methodology/approach: Our study investigates the mobile library system’s acceptance by using a context-specific extension of the theory of reasoned action(TRA) and the technology acceptance model(TAM), which includes such factors as mobile self-efficacy, personal innovativeness and perceived playfulness. Structural equation modeling was used to test the validity of the proposed model based on the empirical data which was collected from 210 questionnaire survey participants.Findings: The result shows that 1) for both current users and potential adopters, attitude toward use and subjective norm both have a significant and positive impact on behavioral intention to use; 2) perceived usefulness and perceived ease of use are significantly correlated to potential adopters’ attitude toward use whereas perceived usefulness and perceived playfulness are significantly related to current users’ attitude toward use; 3) as for the comparison between the two groups of users, personal innovativeness not only affects perceived usefulness of both current users and potential adopters, but also affects potential adopters’ perceived playfulness positively. Mobile self-efficacy has a significant effect on perceived ease of use for both types of users.Research limitations: Although the sample size met the basic statistics requirements for the social research, the participants were mainly college students, and other mobile system users like faculty members and researchers were not investigated. In addition, some influencing factors, such as information quality, system quality and service quality were not considered in the research model.Practical implications: This study reveals main factors which influence both current users and potential adopters’ intention to use the mobile system, providing academic libraries withinsights into management strategies to offer customized mobile services to different types of users. Originality/value: Previous studies did not distinguish current users from potential adopters, which is not conducive for academic libraries to provide customized services and attract potential users. We presented an exploratory study to address this issue.

技术接受模型视角下新疆地区电子病历系统用户感知行为研究

目的运用技术接受理论调查工作实践中电子病历系统(electronic medical record,EMR)的用户感知,分析影响使用行为的外部因素与内在机制,为系统设计提供理论参考。方法采用机械抽样抽取新疆地区6所医院487名EMR用户为研究对象,设计基于技术接受理论的EMR用户感知行为调查问卷,运用AMOS 16.0结构方程建模工具建立分析模型,分析感知技术、感知过程、结果间相互作用机制。结果易用性可使用户对诊疗过程复杂性的感知产生显著的负向影响(β=-0.426,P<0.05),有用性可对复杂性产生显著的负向影响(β=-0.359,P<0.05),有用性可对刚性产生显著的负向影响(β=-0.353,P<0.05),复杂性可对用户行为、态度产生显著的负向影响(β=-0.307,P<0.01),刚性可对用户行为、态度产生显著的负向影响(β=-0.212,P<0.05),易用性无法对有用性感知产生显著的影响(β=0.181,P>0.05)。结论感知技术特性与感知过程特性决定了用户使用EMR的态度与行为;厘清影响态度与行为的因素,对持续推动EMR在医疗卫生机构的深入使用具有重要意义。

基于用户行为意愿的高校智慧图书馆建设成效影响因素实证研究

从用户使用体验感知出发,构建智慧图书馆建设成效影响因素的概念模型,并对各因素的影响作用和相互关系进行验证。结果表明,感知易用性、感知有用性和感知愉悦性均正向影响用户行为意愿,且感知有用性对行为意愿影响最为显著。智慧图书馆建设的构成要素对用户体验感知的综合影响程度为:智慧资源>智慧技术>智慧服务>智慧空间。自我效能对用户使用智慧图书馆的体验与感知产生较直接和重要的影响。据此对高校智慧图书馆的建设实践和未来发展提出建议。

An empirical study on continuance intention of mobile reading

Purpose： This study aims to explore factors affecting continuance intention of mobile reading. Design/methodology/approach： Drawing on the unified theory of acceptance and use of technology （UTAUT）, and integrating perceived enjoyment, we put forward a theoretical research model of factors affecting continuance intention of mobile reading. Using 186 valid data collected through a questionnaire survey, we conducted data analysis with the partial least squares structural equation modeling （PLS-SEM）. Findings： The results show that performance expectancy, effort expectancy, social influence and perceived enjoyment all have positive impacts on continuance intention. Among them, perceived enjoyment has the most significant effect on continuance intention, followed by performance expectancy. In addition, effort expectancy significantly influences perceived enjoyment. Contrary to our expectation, facilitating conditions have no impact on continuance intention. Practical implications： This study could help mobile data service providers to foster users＇ continuous usage of mobile reading. Research limitations： This study focused only on the effect of perceived enjoyment as an internal motivation on continuance intention of mobile reading, and other possible factors were not considered. Also, continuance intention may be different from the actual behavior. Furthermore, data of student users was collected from one university in China, and was cross-sectional, while working samples were not considered. Originality value： This study considers the effects of both external and internal motivation on continuance intention of mobile reading. The results highlight the role of perceived enjoyment in building users＇ continuance intention of mobile reading.

智能音箱产品功能体验对用户行为意向的影响因素研究

分析智能音箱产品功能体验对用户行为意向的影响因素及作用机制,优化智能音箱产品的功能体验设计。基于技术接受模型,构建智能音箱产品的用户行为意向影响因素理论模型。通过对样本数据的信效度分析以及结构方程模型拟合检验,验证理论模型中功能体验影响用户行为意向的关键因素与作用机制,确定功能体验内部因素的设计优先级,提出智能音箱产品设计策略。功能体验对感知易用性具有显著正向影响,并通过感知易用性对感知有用性、使用的态度具、行为意向产生显著正向影响。功能体验的内部影响因素重要性排序依次为,系统主动性与及时响应性、系统可靠性、系统容错性、产品内容个性化与多样性。智能音箱产品的感知易用性是提升用户行为意向的关键。根据研究结果找出的功能体验关键影响因素以及提出的设计策略,能够帮助设计师有所侧重地设计,从而有效提高感知易用性,提升用户行为意向。

移动设备用户的数字素养对信息安全保护意愿和行为的影响研究——基于 Ordered Probit 模型的估计

[研究目的]数字素养作为数字经济时代社会公众的核心素养,为移动设备用户的信息安全保护意愿和行为的研究提供新的思路和动力。[研究方法]从理论层面探讨移动设备用户数字素养对信息安全保护意愿和行为的影响效应及其传导路径,并基于实际调查数据,运用Ordered Probit模型,对影响效应和传导路径进行实证检验。[研究结论]研究发现:移动设备用户的数字素养显著促进了信息安全保护意愿和行为,在考虑内生性问题之后,研究结论依然成立,且促进效应更为明显;反应效能和自我效能在数字素养影响信息安全保护意愿和行为间起传导作用,感知威胁的传导作用则不显著;提升移动设备用户的数字素养水平能够缩小信息安全保护意愿与行为之间的差异,有助于用户将信息安全保护意愿转化为保护行为;通过更换自变量测度方式及替换估计方法进行稳健性检验,结论仍然成立。

移动数据流量运营策略对数字鸿沟的影响研究

数字技术的发展导致不同地区、不同群体用户之间的“数字鸿沟”,而“流量不限量”这一移动数据流量运营策略在于促进用户对移动网络的使用,这一行业“微政策”是怎样影响不同群体之间的数字鸿沟变化目前还没有被充分研究。而在“流量不限量”背景下,对真实移动客户的网络使用行为进行实证研究,并以MOU、DOU以及APP使用差异为核心研究变量,揭示不同价值手机终端用户之间“数字鸿沟”变化:高低端手机用户之间显著存在数字鸿沟;“流量不限量”短期内弥合了高低端手机用户的数字鸿沟,然而移动互联网使用能力上的数字鸿沟却仍呈现扩大的趋势;“流量不限量”运营策略实施后,高低端手机用户在各类APP使用行为方面存在明显差异,且在部分APP的使用上存在数字鸿沟缩小的现象。

基于UTAUT的移动图书馆用户行为模型及实证研究

文章基于技术接受和利用整合模型理论(UTAUT),结合移动图书馆的特点,引入绩效期望、努力期望、感知趣味性、感知风险、信息质量、服务质量、社会影响和促成因素等8个变量,构建基于UTAUT的高校学生使用移动图书馆的技术采纳模型;利用问卷调查获得244份样本数据,并进行实证分析。研究发现:绩效期望、感知趣味性、信息质量、促成因素和社会影响正向影响学生使用移动图书馆的行为意愿文章从上述5个方面提出发展策略。

移动图书馆的用户接受模型研究

移动图书馆的成功应用不仅仅在于技术本身先进与否,还在于图书馆用户感知行为问题的解决。文章在技术接受模型基础上,系统梳理国内外已开展移动服务的用户接受研究、数字图书馆的用户接受理论,构建了移动图书馆的用户接受模型。通过对用户模型的实证分析,探究移动环境下影响用户接受的各种因素,进而改进移动图书馆发展过程中的不足。

移动数字图书馆用户行为模型构建研究

采用文献研读和实证研究相结合的方法,以用户行为关系理论和科技接受模型等相关理论和知识为基础,在对武汉理工大学在校学生进行实证调查后,用SPSS软件对调查数据进行信度和效度分析并提取变量因子,最后利用AMOS21.0软件构建了移动数字图书馆用户行为模型。

基于TAM的移动证券用户采纳影响因素研究

移动证券具有广阔的应用前景,而消费者的参与是移动证券成功的关键。针对目前用户对移动证券采纳意愿不高这一障碍,对技术采纳模型进行拓展,将信息质量、结构性保障和相关群体纳入考量范围,构建了移动证券用户采纳的理论模型,试图探讨对用户采纳移动证券发生作用的影响因素。通过问卷调查,搜集了174份有效问卷,采用SPSS和AMOS软件进行统计分析和结构方程模型分析,对该理论模型进行检验,并进一步修正了理论模型。最后,对数据分析结果进行了讨论并指出未来的研究方向。

移动阅读APP用户采纳行为实证研究

随着互联网与通信技术的飞速发展,移动阅读日益演变成一种新型的消费形态,移动端APP也成为纸质书之外最重要的阅读载体之一。在原有技术接受模型基础之上,结合计划行为理论与移动阅读APP的经济成本因素,构建了一个全新的移动阅读APP用户采纳行为假设模型——TAM/TPB。通过SPSS和LISREL软件的交叉使用,对不同年龄阶段、学历及使用频率的目标群体的行为数据进行了实证分析,修正与确认了最终的用户采纳行为模型。该整合模型进一步丰富了移动阅读APP用户行为研究领域的理论基础,也为促进移动阅读的发展提供了有效指导与建议。

移动图书馆的用户接受模型实证研究

移动图书馆作为图书馆服务的创新方式,用户对其接受需要一个过程,其使用行为也会受到多方面因素的影响。移动图书馆的用户接受模型的构建是以技术接受模型理论为基础,并引入相关性、系统帮助、可访问性、领域知识、自我效能、社会影响、感知愉悦性和感知成本8个外部变量。针对该用户模型,在问卷调查的基础上进行的实证分析可以确定影响用户接受移动图书馆的主要影响因素。

我国基于技术接受模型的移动图书馆用户感知行为研究综述

近年我国学者关注移动图书馆用户的感知行为问题,并将技术接受模型(TAM)作为研究的理论基础,除考虑感知有用性、感知易用性及行为意向等传统TAM变量因素外,还引入其他外部变量和内部变量,对用户感知行为进行不同程度解释和验证。为整体了解我国移动图书馆用户感知行为研究进展,文章统计我国TAM研究文献,重点对移动图书馆TAM模型构建及扩展路径、潜变量、实证研究等方面进行归纳与讨论,对后续有关移动图书馆用户感知行为研究提出建议,以进一步动态预测与解释用户行为,提高图书馆移动服务质量。

移动图书馆用户采纳模型及实证研究

本文基于技术接受模型和计划行为理论,以武汉市部分高校学生为研究对象,建立了高校学生对移动图书馆使用意向的影响因素模型。运用问卷调查方法对高校学生移动图书馆使用意向进行了实证研究。通过SPSS软件和AMOS软件对提出的模型加以验证。得出感知有用性、感知易用性、外部影响、人际影响、自我效能、便利条件、态度、主观规范和感知行为控制是高校学生使用移动图书馆的主要影响因素。

大学生接受移动学习的影响因素实证分析

随着无线通信技术的飞速发展和移动设备的深入普及,移动学习作为一种新的学习方式逐渐进入大学生的校园生活。但实践中大学生对移动学习的应用情况与其对移动设备的热情并不匹配,大学生对移动学习的接受和运用不足现象严重。到底哪些因素影响着大学生接受移动学习?关于移动学习的采纳与接受,已有的研究主要采用技术接受模型(TAM模型),试图探究影响一般社会群体接受移动学习的因素。TAM模型应用存在一定的局限性,拓展的技术整合和接受理论模型(UTAUT模型)在信息接受模型中具有更好的解释力。以UTAUT模型为基础,利用问卷调查和多元回归分析对北京师范大学学生的研究发现,成就价值、绩效期望、使用经验、感知娱乐性和社会影响等因素对大学生接受移动学习有显著性影响,因此应从加强校园宣传与环境建设、改进移动学习资源设计等方面,提升大学生对移动学习的接受水平。