In this paper, we conduct research on the service industry mobile marketing under the mobile Internet background. Marketing activities from scratch, never valued to the cherished, the Marketing Department in from scra...In this paper, we conduct research on the service industry mobile marketing under the mobile Internet background. Marketing activities from scratch, never valued to the cherished, the Marketing Department in from scratch, from the production of auxiliary department to the enterprise leading department of course have made indelible contribution to the development of the enterprise. Services marketing is not justfor external customers, at the same time also want to take a marketing gimmick to internal customers. External marketing is a pointer to a series of services provided by the customer, including all preferential foreign propaganda and sales promotion action plan, including personnel and more than the personnel communication skills, as well as the services provided by all service equipment. This paper analyzes this issue from theunique perspective that is meaningful.展开更多
Marketing is a very important part of an enterprise.A rational and scientific marketing management can not only reduce the cost of enterprise sales,but also greatly improve the competitiveness of enterprises.The purpo...Marketing is a very important part of an enterprise.A rational and scientific marketing management can not only reduce the cost of enterprise sales,but also greatly improve the competitiveness of enterprises.The purpose of this paper is to study the innovative application of enterprise marketing management based on the Internet of Things technology.The most suitable competitive strategy of the company is put forward as the centralized strategy.And put forward the clear strategy implementation details,introduced the current situation and history of the Internet of things,and combined with the development status,put forward the necessity of the enterprise marketing management system based on the Internet of things technology.It provides a guiding direction for most enterprises to formulate business competition strategies.The theory and technology used in system development are introduced,including C/S structure,B/S structure,NET Framework,AJAX technology,and database technology.The system design process is introduced in detail,including business process design,architecture design and system operation planning.The functional test cases and test environment for system testing are introduced.The results show that when 200 people log in at the same time,the response time is 1.5 s.展开更多
With the continuous development of networkcommunication technology in recent years, China’ssocialist market has been continuously improved,and the level and standards of modern scienceand technology have also achieve...With the continuous development of networkcommunication technology in recent years, China’ssocialist market has been continuously improved,and the level and standards of modern scienceand technology have also achieved a remarkableimprovement. Coupled with the gradual integration ofeconomies worldwide, China’s Internet technology isalso rapid developing. In the meantime, this ushered thedevelopment and formation of online marketing marketin China. In particular, the business of by-products fromthe agriculture industry can also be promoted throughthe new marketing medium of the network, representinga major change in the market economy. The agriculturalproduct marketing model using Internet Plus helpsfarmers to expand the sales of the agricultural products,and also provides a new opportunity for the furtherdevelopment of the network marketing. The authordiscusses the Internet Plus-based agricultural productmarketing model, encompassing an analysis of theadvantages of marketing green agricultural productsin the Internet Plus era and the status quo of China’sagricultural product marketing activities. Consideringthe sales demand of green agricultural product in thecurrent market and the development of e-commerceunder the Internet Plus model, it will further promotethe development of network marketing activities ofgreen agricultural product in China.展开更多
In the last two decades,Internet technologies,such as cloud computing,mobile communications,social media,and big data analytics,have brought tremendous changes to our society and reshaped the business in various indus...In the last two decades,Internet technologies,such as cloud computing,mobile communications,social media,and big data analytics,have brought tremendous changes to our society and reshaped the business in various industries.Specifically,the mushrooming innovations in the financial area fertilized by information and communication technologies indicates the advent of the Internet finance era.Applying the exploratory research approach,we investigate major innovative Internet-based financial services and classify them into five categories,as of e-commerce,e-payment,e-money market,online loan services,and digital currencies.Then we propose a market structure of Internet finance extended from the traditional financial market.We claim that credit management is the key issue in the marketplace of Internet finance,characterized by big data analytics,in which cyber credit appears as whole-process,multi-dimensional,and holographic.We further suggest that cyber credit be represented in the form of vector to overcome the limits of traditional single-value measure in cyber credit management.Based on this framework,we raise main research issues in Internet finance from the perspectives of theory,technology,and governance.展开更多
文摘In this paper, we conduct research on the service industry mobile marketing under the mobile Internet background. Marketing activities from scratch, never valued to the cherished, the Marketing Department in from scratch, from the production of auxiliary department to the enterprise leading department of course have made indelible contribution to the development of the enterprise. Services marketing is not justfor external customers, at the same time also want to take a marketing gimmick to internal customers. External marketing is a pointer to a series of services provided by the customer, including all preferential foreign propaganda and sales promotion action plan, including personnel and more than the personnel communication skills, as well as the services provided by all service equipment. This paper analyzes this issue from theunique perspective that is meaningful.
基金supported by the Fundamental Research Funds for the Central Universities(No.30921012203)“Marketing”School-level Brand Major Construction Project of Nanjing University of Finance&Economics(2020).
文摘Marketing is a very important part of an enterprise.A rational and scientific marketing management can not only reduce the cost of enterprise sales,but also greatly improve the competitiveness of enterprises.The purpose of this paper is to study the innovative application of enterprise marketing management based on the Internet of Things technology.The most suitable competitive strategy of the company is put forward as the centralized strategy.And put forward the clear strategy implementation details,introduced the current situation and history of the Internet of things,and combined with the development status,put forward the necessity of the enterprise marketing management system based on the Internet of things technology.It provides a guiding direction for most enterprises to formulate business competition strategies.The theory and technology used in system development are introduced,including C/S structure,B/S structure,NET Framework,AJAX technology,and database technology.The system design process is introduced in detail,including business process design,architecture design and system operation planning.The functional test cases and test environment for system testing are introduced.The results show that when 200 people log in at the same time,the response time is 1.5 s.
基金National College Student Innovation and Entrepreneurship Training Program(No.105-201051801)。
文摘With the continuous development of networkcommunication technology in recent years, China’ssocialist market has been continuously improved,and the level and standards of modern scienceand technology have also achieved a remarkableimprovement. Coupled with the gradual integration ofeconomies worldwide, China’s Internet technology isalso rapid developing. In the meantime, this ushered thedevelopment and formation of online marketing marketin China. In particular, the business of by-products fromthe agriculture industry can also be promoted throughthe new marketing medium of the network, representinga major change in the market economy. The agriculturalproduct marketing model using Internet Plus helpsfarmers to expand the sales of the agricultural products,and also provides a new opportunity for the furtherdevelopment of the network marketing. The authordiscusses the Internet Plus-based agricultural productmarketing model, encompassing an analysis of theadvantages of marketing green agricultural productsin the Internet Plus era and the status quo of China’sagricultural product marketing activities. Consideringthe sales demand of green agricultural product in thecurrent market and the development of e-commerceunder the Internet Plus model, it will further promotethe development of network marketing activities ofgreen agricultural product in China.
文摘In the last two decades,Internet technologies,such as cloud computing,mobile communications,social media,and big data analytics,have brought tremendous changes to our society and reshaped the business in various industries.Specifically,the mushrooming innovations in the financial area fertilized by information and communication technologies indicates the advent of the Internet finance era.Applying the exploratory research approach,we investigate major innovative Internet-based financial services and classify them into five categories,as of e-commerce,e-payment,e-money market,online loan services,and digital currencies.Then we propose a market structure of Internet finance extended from the traditional financial market.We claim that credit management is the key issue in the marketplace of Internet finance,characterized by big data analytics,in which cyber credit appears as whole-process,multi-dimensional,and holographic.We further suggest that cyber credit be represented in the form of vector to overcome the limits of traditional single-value measure in cyber credit management.Based on this framework,we raise main research issues in Internet finance from the perspectives of theory,technology,and governance.
