A Study of Factors Affecting the Intention to Use Mobile Payment Services in Vietnam

The goal of this paper is to spot out factors affecting the intention to use mobile payment service plan in Vietnam. This study attempts to analyze the impact of various variables extracted from mobility, convenience, compatibility, M-payment knowledge, ease to use, usefulness, risk,, trust, and safe to use on intention to use mobile payment. Quantitative questionnaire is used to measure responses of participants. The statistical analysis method employed in this study is to apply Structural Equation Modeling to test all hypotheses. The results indicate that the strong predictors of the intention to use M-payment are perceived ease of use and perceived usefulness. All respondents show that they do not care about risk when they have intention to use mobile payment services. Convenience of mobility, compatibility, and mobile payment knowledge have impacts on ease to use and usefulness. Among of them, compatibility has the most significant impact o11 ease to use and usefulness in the opinion of those surveyed. Specially, it proved that trust of safe to use has no significant impact on usefulness, but instead has direct impact on intension to use mobile payment services. The outcomes of this research have important connotations for the improvement and development of mobile payment services in Vietnam. Therefore, at the end of this paper, some suggestions based on research results are given for the future development of mobile payment service business in Vietnam.

Analyzing Factors Influencing Willingness for Intercity Talent Mobility Based on the Logit Model

Based on a questionnaire data from 553 cities in China, this study used logistic regression to examine the effects of age, education, gender, occupation, and region on intercity talent mobility.The results revealed that individuals aged 26~45 years with work experience are more willing to relocate compared with most college students or individuals with little work experience. Furthermore,individuals who have acquired a bachelor’s degree are willing to relocate, whereas those who have acquired a master’s degree and above are less willing to relocate. In addition, cities offer a higher pay and better prospects for highly qualified individuals, so mobility seems less likely happen. Moreover,intercity mobility is higher for scientific research institutions than that for other industries. Talents tend to flow from central and western cities to eastern cities. Factors determining intercity talent mobility differ from region to region. Therefore, local governments, especially in central and western cities, should actively conduct research on talent strategies while promoting the construction of the city’s regional economy;formulate scientific policies on talent mobility;promote the reasonable flow of talent;and provide an effective talent pool for urban development.

Mediating role of brand app trust in the relationship between antecedents and purchase intentions-Iranian B2C mobile apps

This study investigates the mediating role of brand app trust in the relationship between brand app antecedents and purchase intentions via a brand mobile app.It explores the mediating potential of brand and platform trust in this relationship between antecedents and purchase intentions and also highlights which brand antecedents are useful for directly or indirectly establishing trust towards purchasing via a mobile app in the Iranian mobile commerce market.This study uses survey data collected through an online questionnaire form and applies the partial least squares method to extract its findings.All of the estimation results are found to be unbiased and robust.The results show that brand app trust plays a mediating role in the relationship between the brand app antecedents of word-of-mouth recommendation,subjective norms,perceived image(social antecedents),mobile computing self-efficacy(consumer-based antecedent),and perceived ease of use(system antecedent)and purchase intentions via a brand mobile app in Iran.