Investigating the tourism image of mountain scenic spots in China through the lens of tourist perception

A favorable tourism image of high-quality mountain scenic spots(HQMSS)is crucial for tourism prosperity and sustainability.This paper establishes a framework for investigating the tourism image based on cognitive-emotion theory and uses natural language processing(NLP)tools to clarify the cognition,emotion,and overall tourist image of the HQMSS in China from the perspective of tourist perception.This paper examines the multi-dimensional spatial differentiation of China's overall image,including province,scenic spot scales,as well as the spatial pattern of the overall comprehensive tourism image.Strategies for comprehensively improving HQMSS's tourism image are also formulated.The results show that:(1)The cognitive image of Chinese HQMSS is categorized into core and marginal images,and the core images such as scenery and cable car are the expression of the uniqueness of mountainous scenic spots.Additionally,the cognitive image is classified into six dimensions:tourism environment,tourism supporting facilities,tourism experience,tourism price,tourism service,and tourism safety.(2)Positive emotions are the dominant mood type of HQMSS in China,followed by neutral emotions,with negative emotions being the least frequent.Emotional images vary across dimensions,with tourism environment and tourism experience evoking relatively higher emotion.(3)The spatial pattern of HQMSS for each dimension at the national,provincial,and scenic scales is diversifying.This article provides a multidimensional perspective for investigating the tourism image of mountainous scenic spots,proposes targeted recommendations to improve the overall image of HQMSS in China,and can greatly contribute to the sustainable development of mountain tourism.

Research on New Media Marketing Strategy of Quzhou Jianglang Mountain Scenic Spot Based on 4R Marketing Theory

With the increasing popularity of new media,new media marketing plays an increasingly important role in the marketing of tourism scenic spots,bringing a new marketing opportunity to tourism scenic spots.Based on the 4R theory in marketing theory,this paper takes Quzhou Jianglang Mountain as the research object and finds that the following problems exist in the new media marketing of Quzhou Jianglang Mountain:1.The new media users are not closely enough connected;2.the response to the new media market changes is not fast enough;3.the new media marketing relationship interaction is not timely enough;and 4.the return of new media marketing is not ideal.The new media marketing strategy of Quzhou Jianglang Mountain Scenic Spot is proposed from four perspectives:association,reaction,relationship,and return.Finally,the research on the new media marketing strategy of Quzhou Jianglang Mountain Scenic Spot based on the 4R theory is summarized.

Cultivation and Management of Low-carbon Scenic Spots——A case study of Yuntai Mountain Scenic Area in Henan Provicne of China

After analysis of connotation of low-carbon scenic spots,the paper considered that a perfect low-carbon scenic spot is a comprehensive integrity with satisfying tourists' lowest tourist experience effect as the premise and with low energy consumption,low pollution and low emission as the foundation.Low-carbon tourist scenic spots had been classified into three types which are ecological type,cultural type and coupling type of ecology and culture.Representatives of each type of tourist scenic spot were illustrated.It proposed that government should play the leading role in cultivation of low-carbon scenic spot;tourism industry should enhance self supervision;tourism development mode should be transformed and upgrading of tourist products should be realized.By taking Yuntai Mountain Scenic Area of Henan Province for example,based on low-carbon tourist resources,low-carbon development of management,following measures realizing low-carbon economy were put forward:① purifying air quality and beautifying environment of scenic area;② sifting laggard productivity and protecting ecological resources in the scenic area by many means;③ sticking to low-carbon environmental protection concept and completing infrastructure service;④ developing tourist native products and souvenirs based on local resources;⑤ applying electronic access control ticket system,intelligent monitor system and LED information and communication platform,so as to achieve low-carbon management.

Research on Meteorological Disaster Risk of Hotels in the Dabie Mountain Scenic Area

Using meteorological data of Anhui Meteorological Bureau,based on the multi-level fuzzy comprehensive analysis method,this paper preliminarily explores the main types and various influencing factors of regional meteorological disasters related to hotel buildings in the Dabie Mountain Scenic Area,and puts forward suggestions on how to deal with the risk of meteorological disasters in the scenic area,in order to provide a better understanding of the Dabie Mountains.It provides a theoretical basis for better response to meteorological disaster decision-making in the development of the scenic spot,and also hopes to provide reference for other Dabie Mountain scenic spots in Hubei and Henan.The research results show that the main types of meteorological disasters faced by hotel buildings in the Dabie Mountain Scenic Area are:rainstorm,thunder and lightning,heavy fog,and snow disaster.The occurrence frequency of various disasters is higher than that of the plains,and the intensity is higher.Due to the high altitude of the hotel buildings,the soil resistivity has obvious mutation or stratification.The terrain surrounded by mountains on three sides often becomes a good conductor of lightning,and the risk of lightning strikes is high,and the lighting weather is frequent.The Dabie Mountain Scenic Area is prone to heavy fog,frost,snow disaster and other weather due to its high altitude,high air humidity and low temperature.Hotels in the Dabie Mountain Scenic Area should effectively deal with meteorological disasters and reduce losses by formulating disaster prevention plans,strengthening lightning protection engineering measures for hotel buildings,and regularly testing and maintaining the lightning protection devices installed in hotels.

Study on Tourism Experience Value and Revisit Intention: A Case Study of Zhaoqing Dinghu Mountain Scenic Spot

The good service experience,entertainment facilities and overall environment of a scenic spot,as well as the spending that tourists feel the value for money,will all affect tourists’ own tourism experience and thus affect their revisit intention A questionnaire survey was conducted to Dinghu Mountain tourists,and different analysis methods of SPSS 22.0 statistical analysis software were used to analyze the results of the questionnaire.The results showed that the tourism experience value and its dimensions had a positive impact on revisit intention,that is,hedonism,return on investment,aesthetic sensibility and service superiority of tourism experience value had a positive impact on revisit intention.The results will provide the theoretical guidance for Dinghu Mountain Scenic Spot to attach importance to tourist experience and to take corresponding measures to improve tourist experience.

Research on Flora in Qingxiu Mountain Scenic Area in Nanning City

Qingxiu Mountain Scenic Area is a famous tourism destination in Nanning City.Based on site survey,identification and data sorting for many years,the features of plant flora in Qingxiu Mountain Scenic Area were analyzed as below:① There are totally 1 431 species of vascular plant species,belonging to 752 genera and 174 families(including varieties,cultivated variations and variants,the same as below),among which there are 48 species of fern,belonging to 36 genera and 21 families,42 species of gymnosperm,belonging to 14 genera and 8 families,1 341 species of angiosperm,belonging to 702 genera and 145 families;② There are diversified species dominated by introduced and cultivated species;③ Relatively simple geographical components,mostly are tropical and subtropical regions;④ Being located in the transitional zone of tropical and subtropical regions with obvious tropical marginality;⑤ Most of the introduced species are rare and endangered ones,rarely are unique or ancient species.

Research on the Value of Chinese Famous Mountainous Scenic Spots in the Perspective of Cultural Landscape

After summarizing relevant researches on famous mountainous scenic spots and the development of cultural landscapes in world cultural heritages, the paper has analyzed the value of famous mountainous scenic spots in China and considered that Chinese famous mountainous scenic spots are of rich natural science value and unique aesthetic value, have inherited traditional humane landscape aesthetic value, reflected the philosophical view of "the unity between heaven and human" and profound religious culture, and preserved rich cultural remains, corresponding with the definition and requirement of cultural landscape in world heritages.

Compilation Mode for the Integrated Planning of Lake Scenic Areas——A Case Study of the Longhu Lake Scenic Area in the Taihang Mountains

In view of lake scenic areas with abundant tourist resources but less-developed economy,contradictions between the urgency of its tourist resource development and complexity of urban-rural planning compilation were analyzed,and also limitations summarized as insufficient time and fund.Statutory planning contents included in the integrated compilation system were elaborated,and compilation of the integrated planning for the Longhe Lake Scenic Area in the Taihang Mountains was taken for example to introduce planning concepts of the compilation technical system.Considering characteristics of the study area,"regionality" was stressed as the foundation of planning compilation,concise,convenient and practical planning compilation contents were advocated and further explained from the perspectives of compiling by layer and category.In view of this,it is necessary to apply integrated compilation mode under certain circumstances,so as to provide a new approach for the planning compilation of other regions in China and enhance economic and social development of local areas.

A Probe on the Chinese-English Translation Strategies of Names of Scenic Spots——A Case Study on the Scenic Spots of Fanjing Mountain in Tongren,Guizhou

This paper,taking the scenic spots of Fanjing Mountain in Tongren,Guizhou as a case,mainly has a probe on the strategies adopted in the C-E translation of names of scenic spots.four major methods are discussed which are the transliteration,literal translation,transliteration plus literal translation/free translation and transliteration of the full name plus literal translation/free translation for the purpose of getting a decent and satisfactory translation so as to both convey the Chinese culture and satisfy the curiosity of the potential foreign tourists.

安徽琅琊山风景区某崩塌的特征分析及治理措施

【目的】分析安徽琅琊山风景区某崩塌隐患点的特征并提出治理措施。【方法】采用现场调研、地形测绘、三维激光扫描仪、稳定性评价等手段,获得该崩塌点的特征和稳定性。【结果】该崩塌点具备倾倒式崩塌的特征,4个主要危岩体都是处于不稳定或欠稳定状态。【结论】采用设置锚杆、支撑墙、水泥浆充填等方法对危岩体进行加固,并采用人工清除松动石块、发挥截水沟的作用等方法进行治理,能够消除崩塌隐患,确保景点安全和景观价值。

Evaluation of the Green Development Status in Mountainous Scenic Area based on the Tourism Ecological Footprint Model

This study employs the Tourism Ecological Footprint Model to meticulously evaluate the green development status of mountainous scenic areas,specifically focusing on the Wenfeng Mountain Scenic Area.The overarching aim is to conduct a comprehensive analysis of the ecological impact stemming from tourism activities.The evaluation encompasses complex calculations and analyses of the ecological footprint,ecological carrying capacity,and ecological surplus.In the case study of Wenfeng Mountain Scenic Area,the findings indicate a notable state of ecological surplus in the current stage of tourism development.The specific quantitative results reveal a surplus,indicating that the ecological impact of tourism activities is well within the sustainable carrying capacity of the region.This implies that despite substantial tourism activities,the ecological environment of the Wenfeng Mountain Scenic Area remains effectively protected and maintained.The ecological surplus signifies a balance between tourism development and the preservation of the local ecosystem,which is crucial for the sustainable development of the region.Moreover,this study delves into the nuances of the ecological components,providing detailed breakdowns of the ecological footprints attributed to various tourism-related activities,including accommodation,transportation,dining,sightseeing,and shopping.These specifics offer a nuanced understanding of the ecological dynamics associated with diverse tourism-related factors.The meticulous assessment of Wenfeng Mountain Scenic Area's green development status has several significant implications.Decision-makers can draw insights into the delicate balance that is required between tourism promotion and environmental conservation.The ecological surplus suggests that current practices align with sustainable development goals andprovide a positive model for similar regions.However,this study also draws attention to some critical limitations in the Tourism Ecological Footprint Model.The detailed results highlight challenges related to model applicability,data collection,and calculation methods,stressing the need for further refinement and validation.Acknowledging these limitations is crucial for refining the model and ensuring its robust application in diverse geographical contexts.In conclusion,this study delivers a granular understanding of the green development status of mountainous scenic areas,specifically the Wenfeng Mountain Scenic Area.The detailed results serve as a rich reference for decision-makers and researchers,offering new insights into specific aspects of tourism-related ecological impacts.As avenues for future research,refining the evaluation indicators and improving the data collection and analysis methodologies will be pivotal for advancing the precision and reliability of green development assessments.

黄河流域中游3A级及以上山地景区空间特征及形成机制

为了促进区域经济发展、改善黄河流域生态环境质量,基于景区兴趣点(point of interest,POI)数据,采用核密度估计、标准差椭圆、地理联系率和空间叠加分析等方法,探究黄河流域中游170个3A级及以上(以下简称“3A级以上”)山地景区的空间分布特点及影响因素.结果表明:①黄河流域中游3A级以上山地景区集中分布在晋、陕、豫三省,景区密度大.3A级山地景区高密度区主要分布在豫北、豫南、晋东南;4A级山地景区呈向右旋转90°的“Y”型分布;5A级山地景区主要集中在晋、陕、豫交界处,组团状分布,由东北向西南展布.②自然地理环境方面,3A级以上山地景区主要分布在海拔300~1200 m处,坡度为15°~45°,偏南坡.河流水系、植被指数、空气质量对景区分布的影响效果显著.③社会经济环境方面,交通区位、固定资产投资、旅游收入和文化遗产禀赋是景区发展的重要影响因素.

基于IPA分析的五台山景区语言景观游客感知研究

从游客的视角,对旅游景区语言景观进行感知分析,有助于厘清景区语言景观建设现状及存在的不足。以五台山景区语言景观为研究对象,结合前人研究及五台山景区语言景观建设实际情况,构建了五台山景区语言景观游客感知评价指标,通过应用问卷调查与IPA象限分析法对五台山景区语言景观游客感知情况进行了实证研究,结果表明:游客对五台山景区语言景观总体感知满意度和对其重要性认知均较高;除语言景观材质、颜色使用情况满意度均值大于重要性均值外,其余感知评价指标满意度均值都小于重要性均值;游客对五台山景区语言景位置摆放、语言景观解说内容为旅游活动提供方便满意度最高,需要继续保持,而对语言景观语码使用、清晰醒目程度、其外观设计与环境协调情况满意度比较低,这是景区未来需要重点解决的问题。

共生视域下毗邻型景区与城市融合发展研究——以琅琊山景区与滁州市为例

景城融合发展是区域合理分工与共生协作实现资源优化配置和效益最大化的有效途径,也是现代文旅产业发展及目的地建设的基本趋势。基于共生理论框架,阐释了景区和城市融合共生的单元、条件和模式,分析了景城融合发展的内在逻辑机理,再以琅琊山景区与滁州城为例,阐述了其在融合发展中的现状与问题,并以此提出了一体化构建大琅琊山旅游目的地、建设大琅琊山旅游功能区、打造大琅琊山文旅要素体系、塑造大琅琊山文旅品牌形象的发展策略。以期为更多区域的景城融合发展提供理论借鉴和实践参考。

名山风景区诗画意蕴及其生成机制研究——以浙江天台寒岩-明岩景区为例

【目的】学界多关注诗画艺术与市井宅园的关联与相互作用,缺乏对于自然山水之诗画意蕴表达及形成机制的相关研究,故着眼于实际案例,尝试分析人文艺术与自然胜境间的耦合作用,力求明晰传统园林意匠“取法自然”之具体衍化过程。【方法】立足风景园林实体层面,围绕天台寒岩-明岩景区这一典型案例,以史考与史论为依据,结合现场测绘与实地踏勘开展研究。【结果】以寒岩-明岩为代表的中国传统名山风景区多以优越的自然禀赋为先导,以历朝持续开发为前提,由文士阶层通过诗画创作完成了审美主体之于山水客体的“离身认知”;士人欣赏/游历山水过程中形成之美学经验运用于城市私宅园林营建之工程实践,又进一步实现了从“离身认知”向“具身认知”的跃迁。【结论】通过梳理总结寒岩-明岩本身之自然禀赋与文艺创作间的相互影响与正反馈机制,为当地合理开发利用风景旅游资源、打造文旅融合新局面、推动地区产业升级提供启示与借鉴。

四川光雾山国家风景名胜区蝶类调查

为了解四川省巴中市光雾山风景名胜区蝴蝶资源状况,于2021年5—10月对景区及其周边区域的蝶类物种多样性进行调查,共发现蝶类5科80属117种。物种数上,蛱蝶科Nymphalidae最多(55种,占47.01%),其次是弄蝶科Hesperiidae(20种)、灰蝶科Lycaenidae(16种)、粉蝶科Pieridae(15种)和凤蝶科Papilionidae(11种)。调查到的117种蝶类中,东洋种44种,古北种10种,广布种48种,另有15种未查明区系组成。本研究显示光雾山地区蝶类多样性在国内同类型自然保护区或风景名胜区中处于较高水平,表明当地生物多样性状况良好,尚未受到大规模人为干扰破坏。

景区依附型安置区农户生计资本对生计策略的影响研究——以广东云门山旅游度假区周边安置区为例

易地搬迁是实现贫困群众跨越式发展的有效途径,旅游景区周边是搬迁安置区选址的重要考虑。该文以广东云门山旅游度假区周边的搬迁安置区为例,分析搬迁后农户生计资本的变化,以及生计资本对生计策略的影响。结果表明,搬迁带来农户生计资本的增加,表现在自然资本、物质资本、金融资本、社会资本和文化资本等方面;不同类型农户的生计资本的表现不同,从高到低依次为旅游主营型、旅游兼业型和非旅游经营型;生计资本的变化影响农户生计策略,以自然资本的影响为最大。该文为评估景区依附型搬迁安置区农户的生计现状提供理论依据,为制定搬迁安置区民生相关政策、促进旅游目的地农户生计可持续发展和乡村振兴提供经验借鉴。

湖北罗田大别山风景名胜区规划探析

在生态文明建设的背景下,风景名胜区作为具有重要生态价值、科学价值和文化价值的保护地,其规划建设受到越来越多的关注。山岳型风景名胜区是风景名胜区的重要组成部分,对其展开研究有利于探索风景名胜区保护与发展的新路径、提升风景名胜区的开发建设水平。因此,以罗田大别山风景名胜区为研究对象,从风景资源评价、现状分析,以及空间布局规划、资源保护规划、旅游发展规划、居民点协调发展规划等方面对其规划实践展开详细的论述,以期为相似地区的规划提供参考。

郑州黄河文化公园景观规划分析

郑州黄河文化公园是郑州市黄河流域生态保护和高质量发展核心示范区中的起步区,其整体景观规划对于起步区建设发挥着重要作用。分析郑州黄河文化公园的概况、景观规划及目前存在的问题,对今后该区域在生态保护和高质量发展方面具有重要意义。