The image of Mulan is well known to the public as an important symbol in the dissemination of Chinese excellent traditional culture.This paper aims to summarise the mother-title from traditional canonical texts,to exp...The image of Mulan is well known to the public as an important symbol in the dissemination of Chinese excellent traditional culture.This paper aims to summarise the mother-title from traditional canonical texts,to explore the content and value of sustainable IP development,and to study a large number of derivatives with the image of Mulan as the mother-title,based on the wide circulation of the prototype of the mother-title“The Poem of Mulan”(木兰辞)and the positive values conveyed by the content.Through the processing and imagination of scholars and writers on the mother text in the past generations,the image of Mulan has gradually formed a relatively stable cultural communication theme in the process of dissemination in China’s historical period,and many adaptations with international influence based on the mother title of Mulan have emerged in the foreign dissemination,so through the combing and summarisation of the textual works of various periods both at home and abroad,we will dig out the textual transmission of the mother title of Mulan,which is representative of the mother title of China’s excellent traditional culture,and the development of the Chinese spiritual core.The Development of the Chinese Spiritual Kernel.This paper adopts research methods such as documentary evidence method and discourse analysis to show the textual flow of Mulan’s parent theme in a more diversified form.展开更多
Mulan,the cartoon rewritten by Disney based on the traditional Chinese folklore,won tremendous praises globally.Under the theoretical framework of the three-dimensional model of critical discourse analysis proposed by...Mulan,the cartoon rewritten by Disney based on the traditional Chinese folklore,won tremendous praises globally.Under the theoretical framework of the three-dimensional model of critical discourse analysis proposed by Norman Fairclough,this research tries to analyze the unique discourse features of Mulan.By the successive analyses of description,interpretation and explanation,this research studies the discourse strategies of Disney movies represented by Mulan,the transmitted ideologies,the causes of the discourse formation and the social effects of the discourse,providing a paradigm for the establishment of Chinese multicultural discourses.展开更多
While people from Western countries do not always understand of the underlying cultural values of most Chinese stories,the Hua Mulan story has gained significant recognition from Western audiences.Therefore,it would b...While people from Western countries do not always understand of the underlying cultural values of most Chinese stories,the Hua Mulan story has gained significant recognition from Western audiences.Therefore,it would be quite beneficial if we could understand the key elements that have contributed to the success of the Hua Mulan story so that we can employ similar elements in other intercultural communication programs and promote the communication and dissemination of cultures between China and the rest of the world.According to the findings from the interviews of 6,130 respondents from 107 countries,we found that the Hua Mulan story gains global acceptance because it represents a story of“a hero with a thousand faces,”which embodies the integration of Chinese traditions and contemporary spirit through sharing a global meaning while responding to various culturally common challenges.Five key cultural value dimensions are responsible for this Chinese story’s cross-cultural affinity and influence,which helped it win recognition and empathy worldwide.The five key cultural value dimensions are loyalty and patriotism,the courage to take responsibility,compatibility of individualism and collectivism,respondence to the multicultural appeal,and hero growth.These dimensions are then generalized as the value identity orientation grounded in a Global Shared Meaning(GSM)in this study.展开更多
Proposed in 1970 by Freire, critical literacy has attracted many scholars emerging in this field, such as Lankshear,Mclaren, Luke, Halliday, Wallace etc. From balancing social inequalities to a pedagogical approach in...Proposed in 1970 by Freire, critical literacy has attracted many scholars emerging in this field, such as Lankshear,Mclaren, Luke, Halliday, Wallace etc. From balancing social inequalities to a pedagogical approach in second language teaching,critical literacy is no longer an unfamiliar concept in daily life. To clarify how critical literacy is applied in news media, this papers focuses on two parts. Firstly, it briefly introduces the theoretical framework of critical literacy aroused in the past 40 years,and how it is implemented in children's literature. With the use of Bean and Moni's framework, a discussion of The Ballad Mulan(from Chinese history 386-581) and Disney's animated feature film Mulan(1998) puts an emphasis on the character construction and power relations. Certain aspects will be carefully analyzed, such as the powerful teenagers and weak adults, the effect of sociocultural and ideological factors in the language used in different medias, the gender identities, etc.展开更多
文摘The image of Mulan is well known to the public as an important symbol in the dissemination of Chinese excellent traditional culture.This paper aims to summarise the mother-title from traditional canonical texts,to explore the content and value of sustainable IP development,and to study a large number of derivatives with the image of Mulan as the mother-title,based on the wide circulation of the prototype of the mother-title“The Poem of Mulan”(木兰辞)and the positive values conveyed by the content.Through the processing and imagination of scholars and writers on the mother text in the past generations,the image of Mulan has gradually formed a relatively stable cultural communication theme in the process of dissemination in China’s historical period,and many adaptations with international influence based on the mother title of Mulan have emerged in the foreign dissemination,so through the combing and summarisation of the textual works of various periods both at home and abroad,we will dig out the textual transmission of the mother title of Mulan,which is representative of the mother title of China’s excellent traditional culture,and the development of the Chinese spiritual core.The Development of the Chinese Spiritual Kernel.This paper adopts research methods such as documentary evidence method and discourse analysis to show the textual flow of Mulan’s parent theme in a more diversified form.
文摘Mulan,the cartoon rewritten by Disney based on the traditional Chinese folklore,won tremendous praises globally.Under the theoretical framework of the three-dimensional model of critical discourse analysis proposed by Norman Fairclough,this research tries to analyze the unique discourse features of Mulan.By the successive analyses of description,interpretation and explanation,this research studies the discourse strategies of Disney movies represented by Mulan,the transmitted ideologies,the causes of the discourse formation and the social effects of the discourse,providing a paradigm for the establishment of Chinese multicultural discourses.
基金funded by the National Social Science Fund of China“A study on the Narrative Strategy of‘Telling Chinese Stories Well’in the Cross-cultural Context”(17XXW008).
文摘While people from Western countries do not always understand of the underlying cultural values of most Chinese stories,the Hua Mulan story has gained significant recognition from Western audiences.Therefore,it would be quite beneficial if we could understand the key elements that have contributed to the success of the Hua Mulan story so that we can employ similar elements in other intercultural communication programs and promote the communication and dissemination of cultures between China and the rest of the world.According to the findings from the interviews of 6,130 respondents from 107 countries,we found that the Hua Mulan story gains global acceptance because it represents a story of“a hero with a thousand faces,”which embodies the integration of Chinese traditions and contemporary spirit through sharing a global meaning while responding to various culturally common challenges.Five key cultural value dimensions are responsible for this Chinese story’s cross-cultural affinity and influence,which helped it win recognition and empathy worldwide.The five key cultural value dimensions are loyalty and patriotism,the courage to take responsibility,compatibility of individualism and collectivism,respondence to the multicultural appeal,and hero growth.These dimensions are then generalized as the value identity orientation grounded in a Global Shared Meaning(GSM)in this study.
文摘Proposed in 1970 by Freire, critical literacy has attracted many scholars emerging in this field, such as Lankshear,Mclaren, Luke, Halliday, Wallace etc. From balancing social inequalities to a pedagogical approach in second language teaching,critical literacy is no longer an unfamiliar concept in daily life. To clarify how critical literacy is applied in news media, this papers focuses on two parts. Firstly, it briefly introduces the theoretical framework of critical literacy aroused in the past 40 years,and how it is implemented in children's literature. With the use of Bean and Moni's framework, a discussion of The Ballad Mulan(from Chinese history 386-581) and Disney's animated feature film Mulan(1998) puts an emphasis on the character construction and power relations. Certain aspects will be carefully analyzed, such as the powerful teenagers and weak adults, the effect of sociocultural and ideological factors in the language used in different medias, the gender identities, etc.
