The unsupervised multi-modal image translation is an emerging domain of computer vision whose goal is to transform an image from the source domain into many diverse styles in the target domain.However,the multi-genera...The unsupervised multi-modal image translation is an emerging domain of computer vision whose goal is to transform an image from the source domain into many diverse styles in the target domain.However,the multi-generator mechanism is employed among the advanced approaches available to model different domain mappings,which results in inefficient training of neural networks and pattern collapse,leading to inefficient generation of image diversity.To address this issue,this paper introduces a multi-modal unsupervised image translation framework that uses a generator to perform multi-modal image translation.Specifically,firstly,the domain code is introduced in this paper to explicitly control the different generation tasks.Secondly,this paper brings in the squeeze-and-excitation(SE)mechanism and feature attention(FA)module.Finally,the model integrates multiple optimization objectives to ensure efficient multi-modal translation.This paper performs qualitative and quantitative experiments on multiple non-paired benchmark image translation datasets while demonstrating the benefits of the proposed method over existing technologies.Overall,experimental results have shown that the proposed method is versatile and scalable.展开更多
Multi-modal fusion technology gradually become a fundamental task in many fields,such as autonomous driving,smart healthcare,sentiment analysis,and human-computer interaction.It is rapidly becoming the dominant resear...Multi-modal fusion technology gradually become a fundamental task in many fields,such as autonomous driving,smart healthcare,sentiment analysis,and human-computer interaction.It is rapidly becoming the dominant research due to its powerful perception and judgment capabilities.Under complex scenes,multi-modal fusion technology utilizes the complementary characteristics of multiple data streams to fuse different data types and achieve more accurate predictions.However,achieving outstanding performance is challenging because of equipment performance limitations,missing information,and data noise.This paper comprehensively reviews existing methods based onmulti-modal fusion techniques and completes a detailed and in-depth analysis.According to the data fusion stage,multi-modal fusion has four primary methods:early fusion,deep fusion,late fusion,and hybrid fusion.The paper surveys the three majormulti-modal fusion technologies that can significantly enhance the effect of data fusion and further explore the applications of multi-modal fusion technology in various fields.Finally,it discusses the challenges and explores potential research opportunities.Multi-modal tasks still need intensive study because of data heterogeneity and quality.Preserving complementary information and eliminating redundant information between modalities is critical in multi-modal technology.Invalid data fusion methods may introduce extra noise and lead to worse results.This paper provides a comprehensive and detailed summary in response to these challenges.展开更多
Through in-depth analysis of advertisement slogans,the present study probes into the unique contribution of trancreation in conveying brand messages and triggering emotional resonance of the audience.The study firstly...Through in-depth analysis of advertisement slogans,the present study probes into the unique contribution of trancreation in conveying brand messages and triggering emotional resonance of the audience.The study firstly outlines theoretical basis of transcreation from the perspective of Communicative Translation Theory,emphasizing its uniqueness in the traditional translation paradigm.Then the four key steps of transcreation,including in-depth understanding of the brand essence,sensitive response to cultural differences,flexible use of language skills,and incorporation of creative elements,are examined by means of case analysis in advertisement translation.Finally,the article sums up the positive impact of transcreation on cultural exchange,brand communication and translation field,particularly in the era of globalisation.展开更多
Challenges in translation can be approached from the perspective of intercultural communication, and translation also plays a major role in communication between cultures. The translators of news should be culture con...Challenges in translation can be approached from the perspective of intercultural communication, and translation also plays a major role in communication between cultures. The translators of news should be culture conscious and adopt flexible strategies in dealing with cultural differences. In news translation, the readability of the target language text counts the most.展开更多
In rough communication, because each agent has a different language and cannot provide precise communication to each other, the concept translated among multi-agents will loss some information and this results in a le...In rough communication, because each agent has a different language and cannot provide precise communication to each other, the concept translated among multi-agents will loss some information and this results in a less or rougher concept. With different translation sequences, the problem of information loss is varied. To get the translation sequence, in which the jth agent taking part in rough communication gets maximum information, a simulated annealing algorithm is used. Analysis and simulation of this algorithm demonstrate its effectiveness.展开更多
The digital communication in a system of two multi-mode solid state chaotic lasers is investigated theoretically. If the usual method working well in a single-mode laser system is applied to a multi-mode laser system,...The digital communication in a system of two multi-mode solid state chaotic lasers is investigated theoretically. If the usual method working well in a single-mode laser system is applied to a multi-mode laser system, the memory effect of the two nearest digits can cause high rate of mistakes when the digits are decoded through the subtraction of receiver output from the transmittal. By introducing the deviations of two nearest maximum and minimum fluctuationsof the signal to decode the digit, the message can be decoded correctly. Also, this communication method does not critically depend on the quality of the chaotic synchronization of the two multi-mode lasers.展开更多
As the most active factor,the translator bears a positive function in translation activity,which is mainly displayed in the whole translation process,that is,before,during and after translation.
. Chinese and foreign film and cultural exchanges, the translation is necessary to ensure the realization of information across language barriers to effective communication. Particularity TV drama text language determ.... Chinese and foreign film and cultural exchanges, the translation is necessary to ensure the realization of information across language barriers to effective communication. Particularity TV drama text language determines the TV drama translation from other forms of translation particularity. According to the analysis of the speci? c case, we discussed the basics of film and television drama translation. In recent years, foreign film and television works more and more popular in China, Subtitling received more attention. Filmography is an important medium for intercultural communication that subtitling has a very important role in cross-cultural communication. By analyzing the subtitle translation of particularity, we propose the appropriate translation approach. News translation is an interlingual intercultural communication activities and news translation there are a lot of cultural barriers that improper handling will seriously affect the effect of news media, and even misleading. News translator should understand the source culture, and appropriate use of domesticating translation strategy interpretive translation means to overcome cultural barriers in order to achieve intercultural communication.展开更多
Intercultural communication language plays a crucial role in our global tourism.When we are doing translation we are doing intercultural communication in a sense,so it is necessary for translators to have intercultura...Intercultural communication language plays a crucial role in our global tourism.When we are doing translation we are doing intercultural communication in a sense,so it is necessary for translators to have intercultural communication awareness and be sensitive to the cultural elements in translation.Taking the perspective of intercultural communication,this paper analyses the cultural elements in Chinese tourism material translation in terms of culturally-loaded words and terms,and presents certain translation techniques a translator can use to deal with culturally-loaded words in their translation.展开更多
Cultural discrepancy constitutes a major obstacle in translating Chinese publicity materials to the outside world. This paper, viewed through the lens of communication and media studies, divides the transmission of cu...Cultural discrepancy constitutes a major obstacle in translating Chinese publicity materials to the outside world. This paper, viewed through the lens of communication and media studies, divides the transmission of cultural discrepancy into two stages, namely, the dialogues between the translator and the source text author and between the translator and the intended readership in the target language. Only with a two-step communication can a most appropriate strategy be adopted to deal with the cultural points.展开更多
There is a natural tension between Literal and Communication translation methods and has been going on now for two millenniums. We must be faithful to the original meaning of the source language (SL) and accurate in o...There is a natural tension between Literal and Communication translation methods and has been going on now for two millenniums. We must be faithful to the original meaning of the source language (SL) and accurate in our translation but flexible enough to communicate naturally to the target language (TL) readers. While it may seem hopeless to truly communicate with all languages and cultures, with the growing global economy and the more interdependent we become, it is even more important that we continue to try to blend our thoughts and hearts together. So with foolish confidence and wise trepidation, this paper will wade into the age long discussion on the practice of translation and teaching, attempting to reconcile the theories of literal or semantic and free or communication translation theories.展开更多
In the context of globalization,zero translation words are more and more frequently used in news discourse.This article aims to explore the reasons for the frequent use of zero translation words in news discourse and ...In the context of globalization,zero translation words are more and more frequently used in news discourse.This article aims to explore the reasons for the frequent use of zero translation words in news discourse and their impact on news discourse from the perspectives of translation studies and journalism and communication studies.展开更多
In the process of Chinese Literature’s “Going-out” project, it istypical of the dilemma faced by the external translation and dissemination of modernChinese literature. The Renditions Series serves as a classical c...In the process of Chinese Literature’s “Going-out” project, it istypical of the dilemma faced by the external translation and dissemination of modernChinese literature. The Renditions Series serves as a classical case of providing aneffective model of “literature’s overseas distribution”. The successful experience of itstranslating-cum-disseminating model can be concluded as follows: all the translatorsare from China and overseas with cross-cultural background; the selection oftranslation is stylistically far-ranging among the Mainland, Taiwan and Hong Kong,and feminine literature in modern China is highly valued; translating method aims atconvoying the original literary aesthetics, and disseminating channels are manifold;the foreign recipients are common and professional readers; the eminent effects canbe proved by its considerable sales, library collections and acceptance in the targetcountries and regions. From the successful model of translation of Renditions Series,five implications can be made out for the modern Chinese literature’s “Going-global”:domestic and overseas translators cooperate well with all-round cultural identities; theselection holds onto diversification and literary character; various spreading channelsshould be broadened; target readers should be accurately located and continuouslywidened; translating and disseminating effects can be focused on and analyzed, so asto adjust and improve the corresponding sections in the model.展开更多
Idioms, composed of various linguistic characteristics, are frequently used by both Chinese and foreign people, making them perfect material to analyze different topics of intercultural communication. Through translat...Idioms, composed of various linguistic characteristics, are frequently used by both Chinese and foreign people, making them perfect material to analyze different topics of intercultural communication. Through translations of idioms, we can easily find the integration and differences between English and Chinese idioms. In the process of translating, translators have to be acutely aware of not only the language differences, but also the associations and differences between the cultural background of two languages. By studying bilingual material after the translation is completed, re-comprehension of different cultures and their features can be acquired and it can feed back to our translation missions and foreign exchange activities. This paper aims to analyze the differences and integration of intercultural communication through examples of several idioms translation to illustrate the importance of intercultural communication view in translating and give translators a new prospective for translation strategies.展开更多
The translation of place-names plays a significant part in both translation and the process of communication. The translation of place-names is a cross-cultural communication, especially in the translation of the plac...The translation of place-names plays a significant part in both translation and the process of communication. The translation of place-names is a cross-cultural communication, especially in the translation of the place-names with allusion-oriented meaning. The translators should consider the cultural meaning of the place-names and convey the cultural meaning accurately to the foreigners. This paper is based on some cases that have been searched, illustrating the translation of place-names on allusion-oriented from the perspective of cross-cultural communication consciousness and the strategy of foreignization. It also analyzes the basic guiding principl strategies and specific translation methods on the translation of Chinese place-names, as well as the scope es, of various translation methods, such as literal translation, free translation, combination of both of them, and proposes the guiding principles of this kind of translation which should be "literal translation-headed, proper free translation, and appropriate interpretation". The other principles are "following the pronunciation of the owners of proper names, adopting the established popular translated names, and using the standard pronunciation of the Chinese character" etc. Based on it, this paper discusses the translation of the place-names, such as "Zhenyuan'展开更多
As part of business translation, web page translation is an effective way of global communication. Accurate and adequate translation of web pages can enhance the enterprises' competitiveness. This paper focuses on th...As part of business translation, web page translation is an effective way of global communication. Accurate and adequate translation of web pages can enhance the enterprises' competitiveness. This paper focuses on the features of Chinese and Western web pages of garment enterprises and the translation strategy with the guidance of mass communication theory. Results illustrate that Chinese texts favor symmetrical phrases rich in cultural connotation, whereas English texts prefer plain language with fewer culture-loaded expressions and the latter focuses more on the feeling of audiences. As a result, audience-oriented translation strategy is strongly recommended so as to maximize the communication effect of the enterprise web pages展开更多
This paper focuses on seven aspects, which may embody one nation's cultural traits, such as customs, historic stories, philosophies and religions, literature and arts, historic sites and cultural relics, education an...This paper focuses on seven aspects, which may embody one nation's cultural traits, such as customs, historic stories, philosophies and religions, literature and arts, historic sites and cultural relics, education and technology, and politics and economy to exemplify the important role of intercultural connotation in translation.展开更多
In order to combine the aesthetic characteristics of ceramic art works with translation principles and fully convey the cultural and artistic connotations of the original works,the research was conducted and can be di...In order to combine the aesthetic characteristics of ceramic art works with translation principles and fully convey the cultural and artistic connotations of the original works,the research was conducted and can be divided into three stages:theoretical research on translation of cross-cultural communication,appreciation of ceramic works of art,and translation practice of ceramic works of art.Through the research,we found that some methods like transliteration can be used to better promote the globalization of Chinese ceramic art and deepen cultural exchanges with other countries.展开更多
Zhiba culture is a profound culture with a long history,but there are still many problems in the C-E translation of it,such as low popularity,few recipients,and so on,which hinder its communication and development.The...Zhiba culture is a profound culture with a long history,but there are still many problems in the C-E translation of it,such as low popularity,few recipients,and so on,which hinder its communication and development.Therefore,it’s necessary to improve the quality of C-E translation of Zhiba culture.Based on the perspective of communication studies,combining with the principle of“Information First”,the principle of“The Audience First”,the paper explores the existing problems of Zhiba culture C-E translation and hopes to help to improve the present situation,to truly show the charm of Zhiba culture,to make it better accepted by the international community and optimize the global communication effect.展开更多
Translation competence (TC) is the knowledge and skills that a translator needs to know in order to implement translation activities. The current research is based on the website translation project of Xianning News...Translation competence (TC) is the knowledge and skills that a translator needs to know in order to implement translation activities. The current research is based on the website translation project of Xianning News Online. Contrastive analysis is carried out on the trainee translators' TC development. By comparing the TC prior and post the project, conclusion is made on the dynamic development of the trainee translators' TC within the same environment and a detailed analysis is given on the factors that influence their TC development. The final part is about possible suggestions for future translator training.展开更多
基金the National Natural Science Foundation of China(No.61976080)the Academic Degrees&Graduate Education Reform Project of Henan Province(No.2021SJGLX195Y)+1 种基金the Teaching Reform Research and Practice Project of Henan Undergraduate Universities(No.2022SYJXLX008)the Key Project on Research and Practice of Henan University Graduate Education and Teaching Reform(No.YJSJG2023XJ006)。
文摘The unsupervised multi-modal image translation is an emerging domain of computer vision whose goal is to transform an image from the source domain into many diverse styles in the target domain.However,the multi-generator mechanism is employed among the advanced approaches available to model different domain mappings,which results in inefficient training of neural networks and pattern collapse,leading to inefficient generation of image diversity.To address this issue,this paper introduces a multi-modal unsupervised image translation framework that uses a generator to perform multi-modal image translation.Specifically,firstly,the domain code is introduced in this paper to explicitly control the different generation tasks.Secondly,this paper brings in the squeeze-and-excitation(SE)mechanism and feature attention(FA)module.Finally,the model integrates multiple optimization objectives to ensure efficient multi-modal translation.This paper performs qualitative and quantitative experiments on multiple non-paired benchmark image translation datasets while demonstrating the benefits of the proposed method over existing technologies.Overall,experimental results have shown that the proposed method is versatile and scalable.
基金supported by the Natural Science Foundation of Liaoning Province(Grant No.2023-MSBA-070)the National Natural Science Foundation of China(Grant No.62302086).
文摘Multi-modal fusion technology gradually become a fundamental task in many fields,such as autonomous driving,smart healthcare,sentiment analysis,and human-computer interaction.It is rapidly becoming the dominant research due to its powerful perception and judgment capabilities.Under complex scenes,multi-modal fusion technology utilizes the complementary characteristics of multiple data streams to fuse different data types and achieve more accurate predictions.However,achieving outstanding performance is challenging because of equipment performance limitations,missing information,and data noise.This paper comprehensively reviews existing methods based onmulti-modal fusion techniques and completes a detailed and in-depth analysis.According to the data fusion stage,multi-modal fusion has four primary methods:early fusion,deep fusion,late fusion,and hybrid fusion.The paper surveys the three majormulti-modal fusion technologies that can significantly enhance the effect of data fusion and further explore the applications of multi-modal fusion technology in various fields.Finally,it discusses the challenges and explores potential research opportunities.Multi-modal tasks still need intensive study because of data heterogeneity and quality.Preserving complementary information and eliminating redundant information between modalities is critical in multi-modal technology.Invalid data fusion methods may introduce extra noise and lead to worse results.This paper provides a comprehensive and detailed summary in response to these challenges.
文摘Through in-depth analysis of advertisement slogans,the present study probes into the unique contribution of trancreation in conveying brand messages and triggering emotional resonance of the audience.The study firstly outlines theoretical basis of transcreation from the perspective of Communicative Translation Theory,emphasizing its uniqueness in the traditional translation paradigm.Then the four key steps of transcreation,including in-depth understanding of the brand essence,sensitive response to cultural differences,flexible use of language skills,and incorporation of creative elements,are examined by means of case analysis in advertisement translation.Finally,the article sums up the positive impact of transcreation on cultural exchange,brand communication and translation field,particularly in the era of globalisation.
文摘Challenges in translation can be approached from the perspective of intercultural communication, and translation also plays a major role in communication between cultures. The translators of news should be culture conscious and adopt flexible strategies in dealing with cultural differences. In news translation, the readability of the target language text counts the most.
基金the Natural Science Foundation of Shandong Province (Y2006A12)the Scientific ResearchDevelopment Project of Shandong Provincial Education Department(J06P01)the Doctoral Foundation of University of Jinan(B0633).
文摘In rough communication, because each agent has a different language and cannot provide precise communication to each other, the concept translated among multi-agents will loss some information and this results in a less or rougher concept. With different translation sequences, the problem of information loss is varied. To get the translation sequence, in which the jth agent taking part in rough communication gets maximum information, a simulated annealing algorithm is used. Analysis and simulation of this algorithm demonstrate its effectiveness.
基金The project supported by Natural Science Foundation of Jiangsu Province of China under Grant No.BK2001138
文摘The digital communication in a system of two multi-mode solid state chaotic lasers is investigated theoretically. If the usual method working well in a single-mode laser system is applied to a multi-mode laser system, the memory effect of the two nearest digits can cause high rate of mistakes when the digits are decoded through the subtraction of receiver output from the transmittal. By introducing the deviations of two nearest maximum and minimum fluctuationsof the signal to decode the digit, the message can be decoded correctly. Also, this communication method does not critically depend on the quality of the chaotic synchronization of the two multi-mode lasers.
文摘As the most active factor,the translator bears a positive function in translation activity,which is mainly displayed in the whole translation process,that is,before,during and after translation.
文摘. Chinese and foreign film and cultural exchanges, the translation is necessary to ensure the realization of information across language barriers to effective communication. Particularity TV drama text language determines the TV drama translation from other forms of translation particularity. According to the analysis of the speci? c case, we discussed the basics of film and television drama translation. In recent years, foreign film and television works more and more popular in China, Subtitling received more attention. Filmography is an important medium for intercultural communication that subtitling has a very important role in cross-cultural communication. By analyzing the subtitle translation of particularity, we propose the appropriate translation approach. News translation is an interlingual intercultural communication activities and news translation there are a lot of cultural barriers that improper handling will seriously affect the effect of news media, and even misleading. News translator should understand the source culture, and appropriate use of domesticating translation strategy interpretive translation means to overcome cultural barriers in order to achieve intercultural communication.
文摘Intercultural communication language plays a crucial role in our global tourism.When we are doing translation we are doing intercultural communication in a sense,so it is necessary for translators to have intercultural communication awareness and be sensitive to the cultural elements in translation.Taking the perspective of intercultural communication,this paper analyses the cultural elements in Chinese tourism material translation in terms of culturally-loaded words and terms,and presents certain translation techniques a translator can use to deal with culturally-loaded words in their translation.
文摘Cultural discrepancy constitutes a major obstacle in translating Chinese publicity materials to the outside world. This paper, viewed through the lens of communication and media studies, divides the transmission of cultural discrepancy into two stages, namely, the dialogues between the translator and the source text author and between the translator and the intended readership in the target language. Only with a two-step communication can a most appropriate strategy be adopted to deal with the cultural points.
文摘There is a natural tension between Literal and Communication translation methods and has been going on now for two millenniums. We must be faithful to the original meaning of the source language (SL) and accurate in our translation but flexible enough to communicate naturally to the target language (TL) readers. While it may seem hopeless to truly communicate with all languages and cultures, with the growing global economy and the more interdependent we become, it is even more important that we continue to try to blend our thoughts and hearts together. So with foolish confidence and wise trepidation, this paper will wade into the age long discussion on the practice of translation and teaching, attempting to reconcile the theories of literal or semantic and free or communication translation theories.
文摘In the context of globalization,zero translation words are more and more frequently used in news discourse.This article aims to explore the reasons for the frequent use of zero translation words in news discourse and their impact on news discourse from the perspectives of translation studies and journalism and communication studies.
文摘In the process of Chinese Literature’s “Going-out” project, it istypical of the dilemma faced by the external translation and dissemination of modernChinese literature. The Renditions Series serves as a classical case of providing aneffective model of “literature’s overseas distribution”. The successful experience of itstranslating-cum-disseminating model can be concluded as follows: all the translatorsare from China and overseas with cross-cultural background; the selection oftranslation is stylistically far-ranging among the Mainland, Taiwan and Hong Kong,and feminine literature in modern China is highly valued; translating method aims atconvoying the original literary aesthetics, and disseminating channels are manifold;the foreign recipients are common and professional readers; the eminent effects canbe proved by its considerable sales, library collections and acceptance in the targetcountries and regions. From the successful model of translation of Renditions Series,five implications can be made out for the modern Chinese literature’s “Going-global”:domestic and overseas translators cooperate well with all-round cultural identities; theselection holds onto diversification and literary character; various spreading channelsshould be broadened; target readers should be accurately located and continuouslywidened; translating and disseminating effects can be focused on and analyzed, so asto adjust and improve the corresponding sections in the model.
文摘Idioms, composed of various linguistic characteristics, are frequently used by both Chinese and foreign people, making them perfect material to analyze different topics of intercultural communication. Through translations of idioms, we can easily find the integration and differences between English and Chinese idioms. In the process of translating, translators have to be acutely aware of not only the language differences, but also the associations and differences between the cultural background of two languages. By studying bilingual material after the translation is completed, re-comprehension of different cultures and their features can be acquired and it can feed back to our translation missions and foreign exchange activities. This paper aims to analyze the differences and integration of intercultural communication through examples of several idioms translation to illustrate the importance of intercultural communication view in translating and give translators a new prospective for translation strategies.
文摘The translation of place-names plays a significant part in both translation and the process of communication. The translation of place-names is a cross-cultural communication, especially in the translation of the place-names with allusion-oriented meaning. The translators should consider the cultural meaning of the place-names and convey the cultural meaning accurately to the foreigners. This paper is based on some cases that have been searched, illustrating the translation of place-names on allusion-oriented from the perspective of cross-cultural communication consciousness and the strategy of foreignization. It also analyzes the basic guiding principl strategies and specific translation methods on the translation of Chinese place-names, as well as the scope es, of various translation methods, such as literal translation, free translation, combination of both of them, and proposes the guiding principles of this kind of translation which should be "literal translation-headed, proper free translation, and appropriate interpretation". The other principles are "following the pronunciation of the owners of proper names, adopting the established popular translated names, and using the standard pronunciation of the Chinese character" etc. Based on it, this paper discusses the translation of the place-names, such as "Zhenyuan'
文摘As part of business translation, web page translation is an effective way of global communication. Accurate and adequate translation of web pages can enhance the enterprises' competitiveness. This paper focuses on the features of Chinese and Western web pages of garment enterprises and the translation strategy with the guidance of mass communication theory. Results illustrate that Chinese texts favor symmetrical phrases rich in cultural connotation, whereas English texts prefer plain language with fewer culture-loaded expressions and the latter focuses more on the feeling of audiences. As a result, audience-oriented translation strategy is strongly recommended so as to maximize the communication effect of the enterprise web pages
文摘This paper focuses on seven aspects, which may embody one nation's cultural traits, such as customs, historic stories, philosophies and religions, literature and arts, historic sites and cultural relics, education and technology, and politics and economy to exemplify the important role of intercultural connotation in translation.
基金USST 2022 Excellent Postgraduate Case Database Construction Project“MTI(English)Graduation Thesis Teaching Excellent Case Database”First-Class Curriculum Construction Program of USST“English Interpreting Ability Training”(YLKC202204)The Eleventh China Foreign Language Education Fund Project“On the Blended Teaching Model of Interpretation Course With the Synergistic Development of Interpretation Ability and Critical Thinking Ability”(ZGWYJYJJ11A071).
文摘In order to combine the aesthetic characteristics of ceramic art works with translation principles and fully convey the cultural and artistic connotations of the original works,the research was conducted and can be divided into three stages:theoretical research on translation of cross-cultural communication,appreciation of ceramic works of art,and translation practice of ceramic works of art.Through the research,we found that some methods like transliteration can be used to better promote the globalization of Chinese ceramic art and deepen cultural exchanges with other countries.
基金This research was financially supported by the National College Students Innovation and Entrepreneurship Project(Grant NO.S202010647018).
文摘Zhiba culture is a profound culture with a long history,but there are still many problems in the C-E translation of it,such as low popularity,few recipients,and so on,which hinder its communication and development.Therefore,it’s necessary to improve the quality of C-E translation of Zhiba culture.Based on the perspective of communication studies,combining with the principle of“Information First”,the principle of“The Audience First”,the paper explores the existing problems of Zhiba culture C-E translation and hopes to help to improve the present situation,to truly show the charm of Zhiba culture,to make it better accepted by the international community and optimize the global communication effect.
文摘Translation competence (TC) is the knowledge and skills that a translator needs to know in order to implement translation activities. The current research is based on the website translation project of Xianning News Online. Contrastive analysis is carried out on the trainee translators' TC development. By comparing the TC prior and post the project, conclusion is made on the dynamic development of the trainee translators' TC within the same environment and a detailed analysis is given on the factors that influence their TC development. The final part is about possible suggestions for future translator training.