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Upping the Ante of National Industrial Brands
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《Beijing Review》 2007年第33期36-37,共2页
Strengthening China’s independent innovative abilities can only be done by supporting national brands that own independent intellectual property rights. That's the view of Lin Jiujiang, Vice General Manager of th... Strengthening China’s independent innovative abilities can only be done by supporting national brands that own independent intellectual property rights. That's the view of Lin Jiujiang, Vice General Manager of the Marketing Department of China Export & Credit Insurance Corp., who speaks to Beijing Review about his organization’s experience in this field. 展开更多
关键词 In Upping the Ante of national Industrial brands
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The emergence of the United Arab Emirates as a global soft power: Current strategies and future challenges
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作者 Osman Antwi-Boateng Amira Ali Alhashmi 《Economic and Political Studies》 2022年第2期208-227,共20页
Using the Soft Power 30 Index,this research focusses on assessing the soft power status of the United Arab Emirates(UAE)by exam-ining the elements of its soft power and potential challenges it may face in the future.T... Using the Soft Power 30 Index,this research focusses on assessing the soft power status of the United Arab Emirates(UAE)by exam-ining the elements of its soft power and potential challenges it may face in the future.This study conducts in-depth interviews with foreign diplomats and academics based in the UAE and Emirati diplomats and academics.These data are supplemented with primary and secondary data from governmental and inter-national agencies as well as media sources.The UAE’s case dem-onstrates that soft power can be consciously developed by any country regardless of its regime type,size,location,and religious or racial background by getting its domestic affairs in order.A country’s domestic success in governance,enterprise,culture,education and digital infrastructure leads to global attraction,which ultimately enhances the image of a country such as the UAE.It eventually creates opportunities for more global partner-ships and engagements in the areas of multilateralism,philan-thropy,peacebuilding,conflict resolution and event hosting.However,these efforts face the following challenges:the threat of widely diffused actions among public and private actors,the financial cost of soft power engagement and projections,the UAE’s lack of a global media platform for shaping global agendas and its increasing use of hard power in response to geopolitical threats which can negatively affect its image. 展开更多
关键词 United Arab Emirates soft power nation branding public diplomacy Abraham Accords
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Private Label Positioning and Product Line
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作者 Stephane Caprice 《Frontiers of Economics in China-Selected Publications from Chinese Universities》 2017年第3期480-513,共34页
This article examines (i) how retailers position private label products, (ii) why private labels are sold in some product categories but not in others, and why some national brand products may have difficulty in a... This article examines (i) how retailers position private label products, (ii) why private labels are sold in some product categories but not in others, and why some national brand products may have difficulty in accessing retailers' shelves, (iii) why some private label products are positioned as "premium" brands, and (iv) how consumers' surplus and total welfare are affected by private labels. We find that private label positioning leads to less differentiation in product category, which structurally changes a retailer's product line in return. Consumer welfare and total welfare are lower 展开更多
关键词 private label national brand product line
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