With the rapid development of China＇s tourism market and the gradual improvement of people＇s pace of life, tourism has become an important way to relax people, so the proportion of tourism consumption in people＇s d...With the rapid development of China＇s tourism market and the gradual improvement of people＇s pace of life, tourism has become an important way to relax people, so the proportion of tourism consumption in people＇s daily consumption gradually increased. In the context of the continuous development of Interact technology, consumer network characteristics become more and more obvious, followed by the emergence of a new consumer groups, that is, travel network consumers. Tourism network consumers as a new consumer group develop rapidly. The rapid development of the Internet has led to the great changes in the tourism industry. However, because of the tourism developers＇ only immediate interests, wanton development of tourism base, and the weak public awareness of tourism, the environment caused serious damage. This paper elaborates the concrete manifestation of the sustainable development of tourism, analyzes the adverse effects of the tourism industry on the ecological environment in sustainable development, and puts forward effective measures to promote the coordinated development of tourism and environmental protection.展开更多
Maternal and baby＇s product is a special needed class in our country, and the safety of the product quality is very high. Mothers aged at 70s, 80s and 90s have the unique consumption idea and consumption behavior cha...Maternal and baby＇s product is a special needed class in our country, and the safety of the product quality is very high. Mothers aged at 70s, 80s and 90s have the unique consumption idea and consumption behavior characteristics which have profound significance for merchants. These all have significant influence to enterprise＇s marketing channel construction. Present market situation of Maternal and infant＇s products were summarized in this paper, then consumption psychology and behavior of the buyer are analyzed, and finally put forward the strategy of channel construction of network marketing of Maternal and infant＇s product＇s enterprise.展开更多
Currently, online shopping has become an option in people＇s daily consumption, especially for large groups of college students. Based on the practical research of consumers groups of college students, this paper anal...Currently, online shopping has become an option in people＇s daily consumption, especially for large groups of college students. Based on the practical research of consumers groups of college students, this paper analyzes the affecting factors on consumers＇ satisfaction among groups of college students, and also tests the affecting factors. Thus, the authors give their proposals on how to build the consumer online platforms in colleges and universities, and the prospects forecast on the campus online market.展开更多
文摘With the rapid development of China＇s tourism market and the gradual improvement of people＇s pace of life, tourism has become an important way to relax people, so the proportion of tourism consumption in people＇s daily consumption gradually increased. In the context of the continuous development of Interact technology, consumer network characteristics become more and more obvious, followed by the emergence of a new consumer groups, that is, travel network consumers. Tourism network consumers as a new consumer group develop rapidly. The rapid development of the Internet has led to the great changes in the tourism industry. However, because of the tourism developers＇ only immediate interests, wanton development of tourism base, and the weak public awareness of tourism, the environment caused serious damage. This paper elaborates the concrete manifestation of the sustainable development of tourism, analyzes the adverse effects of the tourism industry on the ecological environment in sustainable development, and puts forward effective measures to promote the coordinated development of tourism and environmental protection.
文摘Maternal and baby＇s product is a special needed class in our country, and the safety of the product quality is very high. Mothers aged at 70s, 80s and 90s have the unique consumption idea and consumption behavior characteristics which have profound significance for merchants. These all have significant influence to enterprise＇s marketing channel construction. Present market situation of Maternal and infant＇s products were summarized in this paper, then consumption psychology and behavior of the buyer are analyzed, and finally put forward the strategy of channel construction of network marketing of Maternal and infant＇s product＇s enterprise.
文摘Currently, online shopping has become an option in people＇s daily consumption, especially for large groups of college students. Based on the practical research of consumers groups of college students, this paper analyzes the affecting factors on consumers＇ satisfaction among groups of college students, and also tests the affecting factors. Thus, the authors give their proposals on how to build the consumer online platforms in colleges and universities, and the prospects forecast on the campus online market.
