Although previous studies on Korean manufacturing firms have empirically analyzed the causal relationship between activities during the FFE(Fuzzy Front End)and success of NPD(New Product Development)of Korean manufact...Although previous studies on Korean manufacturing firms have empirically analyzed the causal relationship between activities during the FFE(Fuzzy Front End)and success of NPD(New Product Development)of Korean manufacturing firms,no study has concretely focused on Korean ICT(Information and Communications Technology)firms and their FFE activities.The main aim of this study is to identify the activities of these firms during their FFE and provide managerial insights into the other ICT firms.The authors conducted a survey(106 valid responses)that their FFE activities on new product development project managers in Korean ICT firms.The results showed that even though new product development managers of Korean ICT firms did not search for ideas systemically,they communicated with those departments/divisions that had frequent interaction with customers for idea assessment,with the active involvement of middle-or higher-level managers.They thoroughly established initial plans in the pre-development stages and seriously analyzed competitors’products and direct and indirect customer interactions in their market survey activities.展开更多
In order to identify the effective decision-making factors at the individual NPD project manager level, a new effective decision-making model has been established by introducing the concept of decision-making effectiv...In order to identify the effective decision-making factors at the individual NPD project manager level, a new effective decision-making model has been established by introducing the concept of decision-making effectiveness, analyzing the role of expertise, and identifying the major role of expertise and insight with respect to the interfaces between a new product, an organization, customers, technologies and regulations, for the study of the effective decision-making facilitators and inhibitors for a NPD project. The analysis of the unique task conditions for individual decision-makers shows that perceived complexity, uncertainty and time pressure have their negative effect on the effective decision-making process. It is concluded that the flexible, balanced and appropriate use of rational analysis, common sense and intuition is a key effective decision-making factor, and the psychologically ‘active attitude’ of a manager is also an important factor for successful dealing with the difficult task conditions.展开更多
Taking S Company new product research and development project management as the background,this paper analyzed the problems existing in the process of project management and discussed the approach to improve the way o...Taking S Company new product research and development project management as the background,this paper analyzed the problems existing in the process of project management and discussed the approach to improve the way of a new product development project management system.It built the strategic planning to a new product research and development project and its corresponding organization structure model.Finally,it studied resource management and knowledge management in a new product research and development multi-project.展开更多
文摘Although previous studies on Korean manufacturing firms have empirically analyzed the causal relationship between activities during the FFE(Fuzzy Front End)and success of NPD(New Product Development)of Korean manufacturing firms,no study has concretely focused on Korean ICT(Information and Communications Technology)firms and their FFE activities.The main aim of this study is to identify the activities of these firms during their FFE and provide managerial insights into the other ICT firms.The authors conducted a survey(106 valid responses)that their FFE activities on new product development project managers in Korean ICT firms.The results showed that even though new product development managers of Korean ICT firms did not search for ideas systemically,they communicated with those departments/divisions that had frequent interaction with customers for idea assessment,with the active involvement of middle-or higher-level managers.They thoroughly established initial plans in the pre-development stages and seriously analyzed competitors’products and direct and indirect customer interactions in their market survey activities.
文摘In order to identify the effective decision-making factors at the individual NPD project manager level, a new effective decision-making model has been established by introducing the concept of decision-making effectiveness, analyzing the role of expertise, and identifying the major role of expertise and insight with respect to the interfaces between a new product, an organization, customers, technologies and regulations, for the study of the effective decision-making facilitators and inhibitors for a NPD project. The analysis of the unique task conditions for individual decision-makers shows that perceived complexity, uncertainty and time pressure have their negative effect on the effective decision-making process. It is concluded that the flexible, balanced and appropriate use of rational analysis, common sense and intuition is a key effective decision-making factor, and the psychologically ‘active attitude’ of a manager is also an important factor for successful dealing with the difficult task conditions.
文摘Taking S Company new product research and development project management as the background,this paper analyzed the problems existing in the process of project management and discussed the approach to improve the way of a new product development project management system.It built the strategic planning to a new product research and development project and its corresponding organization structure model.Finally,it studied resource management and knowledge management in a new product research and development multi-project.
