Research on Narrative Design of Creative Products Based on Regional Cultural Elements

The research explored the ways and means of narrative design in which regional cultural elements are integrated into cultural and creative products.It also researched a new way of thinking and methods of creative product design based on regional cultural elements in order to satisfy consumers’emotional and cultural experiences.Narrative theory takes the perspective of narrative expression in the design of cultural and creative products.The regional cultural elements were used for better interactive communication with consumers in the form of cultural and creative products.In the narrative of cultural and creative product design,intervening in the development of regional cultural and creative design from the perspective of narratology can better exert and create the cultural value of the region itself,with cultural and creative products playing an important role in“local cultural stories.”This research adopted a qualitative approach and provided ideas and guidance for the narrative design and expression of regional cultural elements in creative products through comparative analysis of case studies.The research highlighted the role of narrative design in creating multi-layered experiences,weaving regional cultural stories into products,and the importance of deep understanding and effective use of regional cultural elements in design.

Composition of the Value of Tourism Creative Products under the Influence of Regional Culture

With the analysis of the influence of regional culture on the value of tourism creative products,the characteristics of the value of tourism creative products were studied,and the impact of regional culture on the composition and realization of the value was summarized. Thus, the general law of the influence of external factors on the product value could be drawn. Characteristics of the value of tourism creative products is contrasted to analyze the requirement motivation of consumers and to seek the ways of realization for products value with the influence of regional culture.The mathematical evaluation model was employed for evidence.Based on the model,the influencing factors of the value of different types of creative products were explored, which would provide theories and enlightenment for the co-creation and appreciation of creative products in the future.

The National Library of China Matching with Local Counterparts to Create Cultural Creative Products

In recent years, with museums popularized by various cultural creative products, libraries are unwilling to lag behind. Recently, the National Library Cultural and Creative Artwork Store was officially opened. Meanwhile, the Flagship Store of the National Library Cultural and Creative Union was launched on Tmall. Led by the National Library of China, 116 libraries across the country have "joined hands" to set up online shops, so as to jointly develop cultural creative products.

A Study Into Marketing Strategies for Promoting Cultural and Creative Products of Emperor Qinshihuang’s Mausoleum Site Museum in New Era

China’s booming economy and the growing demand of urban middle class are creating a favorable situation for the development of domestic cultural and creative industry.The consumption pattern has changed and families spend more outlay on cultural products and services.Within this flourishing industry,many museums caught development opportunities and began to get profit through successfully promoting their own cultural and creative products.However,it is unusual that Emperor Qinshihuang’s Mausoleum Site Museum,enjoying high social status and a reputation for world cultural heritage as well as a national 5A level tourist attraction,regretfully,did not achieve noticeable achievements in this area.Therefore,based on STP theory,the purpose of this paper is to study the reasons why this museum fails to fulfill its potential in promising cultural and creative industry and give some suggestions to the development and promotion of its cultural and creative goods.

A Study on Trade Reliance of Creative Products： China as Compared With Developed and Developing Economies

The paper uses data from 2002 to 2011 to make an analysis on trade reliance of China, the top 10 developed countries and top 10 developing countries in products of creative industries. A cross country comparison is done from global, country groups, and individual country perspective respectively. The findings include that the global trade in creative industry is growing steadily in terms of both absolute value and relative value. The trade reliance of major countries in creative products is getting deeper. The trade pattern in creative industry is taking shape. China＇s future markets in creative products include developed countries and high income developing economies. In view of this development trend, China＇s producers should make necessary adjustment in their production and market strategy so that they will not miss the future opportunities.

Design Strategies of Cultural and Creative Products Based on Regional Culture

Based on the characteristics of regional culture,the application strategies of regional cultural elements in the design of cultural and creative products were analyzed.The aim is to effectively combine cultural and creative design with regional cultural elements to provide contemporary life with regional cultural and creative products,better serve modern needs,and enhance public awareness in the form of aesthetics.Firstly,the research status of regional culture and cultural and creative product design was summarized,and then the relationship between regional culture and product design was discussed from the aspects of appearance,material and craftsmanship.Afterwards,the value of regional cultural and creative product design was proposed,and the general strategies of regional cultural and creative products were further sorted out to make people feel the pleasure brought by the deep and strong regional culture.

Research on the Development of Cultural and Creative Products in Jingzhou Museum

Museum cultural creation meets people’s needs for cultural experience,and has gradually become a hot topic in academic research.To promote the sustainable development of cultural and creative products of Jingzhou Museum,it analyzed the resource advantages of its cultural and creative products,the types of cultural and creative products,and the business methods of cultural and creative products,and discussed the problems in the development of cultural and creative products.Therefore,development strategies such as broadening marketing channels,deep excavation and close integration of Jingchu cultural connotations,enhancing artistic aesthetic value,and enhancing interactive participation experience were proposed.

Application and Research of Huashan Rock Paintings in Cultural and Creative Products

Huashan rock painting is a representative of the rock art complex in Zuojiang River in Guangxi Zhuang Autonomous Region,and it is the largest and the most well preserved rock painting found in China,with a wide distribution of locations and the richest content of images.Due to its grand scale,spectacular scenes,and numerous images,it has become a typical representative of rock painting in Zuojiang River basin of Guangxi and is famous all over the world.In 1988,it was announced as a key cultural relics protection unit by the State Council,and in 2016,“Zuojiang River Huashan Rock Art Cultural Landscape”was successfully applied for the List of World Heritage,which makes it important to the inheritance and protection of Huashan rock paintings.In the past 10 years,with the successful holding of China-ASEAN Expo,the distinctive tourist products of Guangxi Zhuang nationality and the culture creative product industry have been vigorously developed and recognized by domestic and foreign markets.The culture of Guangxi Zuojiang Huashan rock painting can be presented in the form of cultural and creative products,so that Guangxi Zuojiang River Huashan rock art can be known by more people.

Creative Industries Agglomeration,Regional Innovation and Productivity Growth in China

This paper falls into the broad area of economic geography and economics of creativity,and it presents an alternative approach to explain why total factor productivity(TFP)growth is different across China′s regions.It establishes an empirical model to estimate the spatial agglomeration effects of creative industries on regional TFP growth,using China′s provincial panel data during the period of 2003 to 2010.We found that the creative industries agglomeration(CIA)has significant and positive impact on regional TFP growth.The result also implies that the CIA can facilitate regional TFP growth through promoting regional innovation instead of improving regional efficiency.Therefore,we argue that policy makers should take some measures to retain and establish more creative zones.

The Impact of Cultural and Creative Products Arising from Intangible Cultural Heritage on Economic Development:A Case Study of Ebian County,China

With the promotion of the rural revitalization strategy,cultural and creative industries of tourism have gradually become an important driving force for rural revitalization.Since the economic level of minority areas is low and the concept of industrial development lags behind,developing the cultural and creative industries of tourism has a positive role in cultural revitalization and economic structure transformation.In recent years,Ebian Yi Autonomous County(Ebian County)has relied on rich intangible cultural heritage resources and achieved fruitful results in the development of cultural and creative products of rural tourism,adding vitality to its rural tourism and rural revitalization.Starting from the economy and the development of cultural and creative industries empowered by intangible cultural heritage(ICH),this study analyzed the impact of related cultural and creative products of Ebian County on its economic development in the five-year period from 2018 to 2022 by means of qualitative and quantitative research methods.Three main conclusions could be drawn.(1)The impact of intangible cultural heritage cultural and creative industries of Ebian County on the economy has been positive and expanding gradually with time.(2)The number of inheritors and workshops,and the business income of workshops are the three major factors affecting the development of cultural and creative industries.(3)Ebian already has a good foundation of cultural and creative industries of intangible cultural heritage,so the investment of funds and training of talents have played a major role in promoting the development of cultural and creative industries of intangible cultural heritage.

Research and Practice of Cultural Creative Product Design Teaching Based on Semantic Innovation

This topic makes an exploratory research on the teaching mode of cultural and creative product design.Besides,via the research method of semantic combination,we make a product redesign of Liaoning traditional culture.Through the cognitive construction and semantic innovation of the semantic vocabulary of regional characteristics,crowd characteristics,innovation characteristics and metaphorical features,it provides new ideas for the innovation and dissemination of regional cultural product design.Verify the design hypothesis through the practice of design model,so as to obtain the solution of Liaoning cultural product design.

Refinement and Drawing Lessons from Traditional Chinese Cultural Elements for Cultural and Creative Product Design

Chinese culture has been continuously developing for 5000 years of historical development.Its traditional culture has had an impact on social development,and this traditional culture is rooted in the development of the society.The traditional Chinese culture also has certain significance for the design of modem cultural and creative works,which does not only inject vitality for cultural and creative products,but it also enhances the artistry of cultural and creative products.Therefore,based on this,this paper expounds the concept of traditional Chinese culture with cultural and creative products,analyzes the value of traditional culture in cultural and creative products,and explores how to refine and draw lessons from traditional Chinese cultural elements in the process of cultural and creative product design.

Entrepreneurial Orientation, Creativity, and Productivity： The Influence of Self-leadership Strategies

This study examines the influence of self-leadership strategies on the dimensions of entrepreneurial orientation, creativity, and productivity. It also investigates the psychometric properties of the relatively newly developed self-leadership measurement instrument. The study involves a questionnaire-based survey of employees from a perceived innovative organisation operating in the United Arab Emirates. A total of 255 employees participated in the study. The responses were subject to a serious of factor, correlation and regression analyses using SPSS and structural equation modeling. The findings indicate that the second order factor of self-leadership behavioural-focused strategies has a significant and strong effect on entrepreneurial orientation, which in turn enhances influences on creativity and productivity. Furthermore, the second order factor of self-leadership natural reward strategies has no effect on entrepreneurial orientation, suggesting that strategies that seek work activities which are pleasant and enjoyable neither affect the dimensions of entrepreneurial orientation, nor the dimensions of creativity and productivity. Results also showed that self-leadership behavioural-focused strategies accounted for 51% of the variance in entrepreneurial orientation, and 40% and 52% of the variance in creativity and productivity, respectively. The findings also showed that entrepreneurial orientation impacts significantly the dimensions of creativity and productivity. In conclusion, the findings clearly suggest that organisations should train and/or hire those employees who encompass strategies that are intended to strengthen positive, desirable behaviours, such as self-goal setting, self-observation, self-reward, self-punishment, and self-practice, if they wish to maintain and/or increase innovativeness, pro-activeness, creativity, and productivity. Directions for future research and practical implications for leadership and business approaches are discussed.

用户体验视角下的文创产品互动设计研究

目的 基于用户体验视角探究文创产品的设计,尤其是探索文创产品的互动性设计策略,以优化文创设计,创造能更符合用户需求、更好地满足用户体验的产品。方法 采用文献资料法对当前用户体验视角下的文创产品研究现状展开研究,并采用案例法进一步了解基于用户体验的文创设计成功案例,为设计提供参考。结论 用户体验包括感官体验、行为体验、情感体验、思考体验和关联体验,文创产品设计应该关注用户体验,设计符合用户需求的、具有互动性的文创产品。

“国潮”背景下文创产品的设计思路

目的分析“国潮”文化元素的特征,探究“国潮”文化元素在文创产品设计中的应用策略,为设计师提供更多的思路,从而提高文创产品设计水平,增强文化自信。方法采用文献资料法和案例法进行研究,在文化主题、形式风格和表现手法这三个方面探讨了“国潮”文化元素在文创产品设计中的应用,同时也论述了“国潮”应用的几点原则。结论文创产品设计师应该充分认识到传统文化的重要价值,在文化主题、形式风格和表现手法这三个方面借鉴“国潮”文化元素,并遵循实用性原则、时尚性原则和艺术性原则,从而提升文创产品的生命力。

形状文法审美下的七曲山文昌文化之纹样衍生设计研究

目的为促进七曲山景区文昌文化和景区自然资源的可持续性发展,提高景区文化宣传价值和经济价值,建立景区文化自信,提出一种基于形状文法的纹样衍生设计方案。该方案既包含形状文法的秩序之美,又融合景区的自然特征,可与景区相关产品设计进行有机融合,形成特色文创产品。方法筛选、整理、分析素材,形成感性词汇。结合文昌文化特征元素及关联传统纹样设计图元因子,并运用用户感知评价、层次分析矩阵等进行图元因子排序。随后,运用形状文法设计纹样创新图案,以相关文创产品进行设计验证。结论纹样方案包含七曲山景区特征,拓展了形状文法审美外延,形成秩序与自由的对比之美。该方案可有机融合于景区文创产品设计中,从而有效宣传景区文化,提高旅游和经济价值。

服务设计视角下夏布绣文创产品设计的多维创新

目的 非遗文化是中国传统文化的重要组成部分,夏布绣非遗作为一种民间技艺是国家级非物质文化遗产,探索在服务设计视角下夏布绣文创产品设计的创新设计思路,以实现夏布绣非遗在当代的价值转化。方法 通过剖析夏布绣非遗文创产品的市场现状,总结夏布绣非遗文创产业的现实问题。运用服务设计理念,以用户为中心、以用户需求为导向,并基于Kano模型对用户需求属性进行分类,使用层次分析法拆解量化夏布绣文创产品的用户体验需求。结论 根据用户体验需求权重,结合服务设计思维提出提升产品视觉形象和功能创新、突出文化特色、注重文化消费体验、遵循市场逻辑,以建立产品服务系统的夏布绣非遗文创产品多维创新路径。

莫高窟壁画文创产品转喻设计方法研究

立足当下国内各区域文旅发展需求,构建文创产品转喻设计创新方法,促进多样化设计方案生成,并满足消费者对文创产品的深度文化体验和情感共鸣需求。通过内涵外延传承说的类层级结构的建立,挖掘、构建文化目的域内涵项与外延项两者间的传承关系;通过转喻映射三层级的建立,得出产品源域的多个映射结果,最终产生多样化的设计方案,并应用于莫高窟文创产品设计实践中。在转喻认知相邻逻辑视角下建立的“用户”“文化”“文创产品”多路径认知关联,为用户深度认知莫高窟文化提供了新的思路与方法。

中国结艺术在服饰家居产品中的应用探析

中国结具有浓郁的中国文化意蕴,将其融合于时尚服饰家居产品设计具有十分重要的现实意义。文章通过查阅历史文献与寻找中国结技艺传承人,在充分了解中国结类型与美好寓意基础上,通过基础结设计、组合结设计、造型设计、色彩设计、配饰设计、材料设计、综合设计等实践方法,设计制作出的服饰家居产品既具有时尚卖点又具有中华文化内涵。研究认为:1)将不同中国结类型经过多种设计方法的处理,巧妙地融入到服饰家居产品设计中,可以形成时尚前卫的中国风产品,还能提升中国结的文化美誉度。2)中国结融入服饰家居的设计是具有生命力的传承,是中国结文化保护的最好举措。对中国结技艺融入市场化的探索,旨在带动相关同仁关注中国结技艺,为中国结手工技艺在现代产品设计领域中开辟了新思路。

综合视角下的现代皮革制品拼接设计创新实践研究

皮革是一种应用范围极为广泛的材料,以皮革加工而成的各类型产品覆盖了服饰、家居、汽车等多个领域。本文从材料利用率、创意、功能性等多个角度入手,对现代皮革制品设计加工环节应用拼接工艺的必要性等进行总结,以案例的形式对拼接工艺的具体应用方法进行了详细阐述,旨在为皮革制品的设计创新提供借鉴。