With the rapid development of information technology, it appears that a single online channel or a single offline is not able to meet the consumers＇ shopping needs, the enterprises will have a better development only...With the rapid development of information technology, it appears that a single online channel or a single offline is not able to meet the consumers＇ shopping needs, the enterprises will have a better development only by making the online and offline channels be in fusion and promote each other. This paper will combine the general business modes with corporate channel integration pattern, build out different forms of the market mode including market, enterprise and customers basing on different influence level, and analyze out the enterprise how to implement the business mode of integration basing on the influence factors under the background of different businessmodes, then apply the corresponding O2Oprocess to the mode, so as to broaden the enterprise selling channels for a better development.展开更多
目的:探知移动购药的运营现状,对药品类线上线下零售模式(O to O)的监管提供建议。方法:对现行法规进行解读;对我国现有的药品类移动商城和微信公众号进行分析统计。结果:药品类"O to O"零售企业提供的服务和质量参差不齐,现...目的:探知移动购药的运营现状,对药品类线上线下零售模式(O to O)的监管提供建议。方法:对现行法规进行解读;对我国现有的药品类移动商城和微信公众号进行分析统计。结果:药品类"O to O"零售企业提供的服务和质量参差不齐,现行法规对其约束不够,药品质量安全的监管尚有不足。结论:建议从监管法规、准入资质、质量检查等方面建立制度,对药品移动购药加强规范和约束。展开更多
文摘With the rapid development of information technology, it appears that a single online channel or a single offline is not able to meet the consumers＇ shopping needs, the enterprises will have a better development only by making the online and offline channels be in fusion and promote each other. This paper will combine the general business modes with corporate channel integration pattern, build out different forms of the market mode including market, enterprise and customers basing on different influence level, and analyze out the enterprise how to implement the business mode of integration basing on the influence factors under the background of different businessmodes, then apply the corresponding O2Oprocess to the mode, so as to broaden the enterprise selling channels for a better development.
文摘目的:探知移动购药的运营现状,对药品类线上线下零售模式(O to O)的监管提供建议。方法:对现行法规进行解读;对我国现有的药品类移动商城和微信公众号进行分析统计。结果:药品类"O to O"零售企业提供的服务和质量参差不齐,现行法规对其约束不够,药品质量安全的监管尚有不足。结论:建议从监管法规、准入资质、质量检查等方面建立制度,对药品移动购药加强规范和约束。
