Along with the rapid development of internet, CRM has become one of the most important facts leading the enterprises to be competent. At the same time, the analytical CRM based on Date Warehouse is the kernel of CRM s...Along with the rapid development of internet, CRM has become one of the most important facts leading the enterprises to be competent. At the same time, the analytical CRM based on Date Warehouse is the kernel of CRM system. This paper mainly explains the idea of CRM and the DW model of analytical CRM system.展开更多
In this paper, we designed a customer-centered data warehouse system with five subjects： listing, bidding, transaction, accounts, and customer contact based on the business process of online auction companies. For ea...In this paper, we designed a customer-centered data warehouse system with five subjects： listing, bidding, transaction, accounts, and customer contact based on the business process of online auction companies. For each subject, we analyzed its fact indexes and dimensions. Then take transaction subject as example, analyzed the data warehouse model in detail, and got the multi-dimensional analysis structure of transaction subject. At last, using data mining to do customer segmentation, we divided customers into four types： impulse customer, prudent customer, potential customer, and ordinary customer. By the result of multi-dimensional customer data analysis, online auction companies can do more target marketing and increase customer loyalty.展开更多
在决策分析中 ,联机分析处理 OL AP(On- L ine Analytical Processing)与数据挖掘工具必须协调使用才能发挥最佳的作用 .基于影响域的 OL AM(OL AP Mining)模型 ,将 OL AP技术和数据挖掘技术结合在一个统一的框架之中 ,加强了决策分析...在决策分析中 ,联机分析处理 OL AP(On- L ine Analytical Processing)与数据挖掘工具必须协调使用才能发挥最佳的作用 .基于影响域的 OL AM(OL AP Mining)模型 ,将 OL AP技术和数据挖掘技术结合在一个统一的框架之中 ,加强了决策分析的功能和灵活性 .该模型有助于在大型数据库和数据仓库中交互式地挖掘多层次的知识 .展开更多
OL AP(On- L ine Analytical Processing)与数据挖掘工具由于内在技术以及适用范围的不同 ,在决策分析中必须协调使用才能发挥最佳的作用 .本文提出基于影响域的 OL AM(OL AP Mining)模型 ,将数据挖掘和 OL AP技术结合在一个统一的框架...OL AP(On- L ine Analytical Processing)与数据挖掘工具由于内在技术以及适用范围的不同 ,在决策分析中必须协调使用才能发挥最佳的作用 .本文提出基于影响域的 OL AM(OL AP Mining)模型 ,将数据挖掘和 OL AP技术结合在一个统一的框架之中 ,使得数据挖掘能够在数据库或数据仓库的不同部位、或在不同的抽象级别上进行 ,加强了决策分析的功能和灵活性 .该模型有助于在大型数据库和数据仓库中交互式地挖掘多层次的知识 .展开更多
文摘Along with the rapid development of internet, CRM has become one of the most important facts leading the enterprises to be competent. At the same time, the analytical CRM based on Date Warehouse is the kernel of CRM system. This paper mainly explains the idea of CRM and the DW model of analytical CRM system.
基金Supported by the National Natural Science Foundation of China (70471037)211 Project Foundation of Shanghai University (8011040506)
文摘In this paper, we designed a customer-centered data warehouse system with five subjects： listing, bidding, transaction, accounts, and customer contact based on the business process of online auction companies. For each subject, we analyzed its fact indexes and dimensions. Then take transaction subject as example, analyzed the data warehouse model in detail, and got the multi-dimensional analysis structure of transaction subject. At last, using data mining to do customer segmentation, we divided customers into four types： impulse customer, prudent customer, potential customer, and ordinary customer. By the result of multi-dimensional customer data analysis, online auction companies can do more target marketing and increase customer loyalty.
文摘在决策分析中 ,联机分析处理 OL AP(On- L ine Analytical Processing)与数据挖掘工具必须协调使用才能发挥最佳的作用 .基于影响域的 OL AM(OL AP Mining)模型 ,将 OL AP技术和数据挖掘技术结合在一个统一的框架之中 ,加强了决策分析的功能和灵活性 .该模型有助于在大型数据库和数据仓库中交互式地挖掘多层次的知识 .
文摘OL AP(On- L ine Analytical Processing)与数据挖掘工具由于内在技术以及适用范围的不同 ,在决策分析中必须协调使用才能发挥最佳的作用 .本文提出基于影响域的 OL AM(OL AP Mining)模型 ,将数据挖掘和 OL AP技术结合在一个统一的框架之中 ,使得数据挖掘能够在数据库或数据仓库的不同部位、或在不同的抽象级别上进行 ,加强了决策分析的功能和灵活性 .该模型有助于在大型数据库和数据仓库中交互式地挖掘多层次的知识 .
