In this paper, we designed a customer-centered data warehouse system with five subjects： listing, bidding, transaction, accounts, and customer contact based on the business process of online auction companies. For ea...In this paper, we designed a customer-centered data warehouse system with five subjects： listing, bidding, transaction, accounts, and customer contact based on the business process of online auction companies. For each subject, we analyzed its fact indexes and dimensions. Then take transaction subject as example, analyzed the data warehouse model in detail, and got the multi-dimensional analysis structure of transaction subject. At last, using data mining to do customer segmentation, we divided customers into four types： impulse customer, prudent customer, potential customer, and ordinary customer. By the result of multi-dimensional customer data analysis, online auction companies can do more target marketing and increase customer loyalty.展开更多
Based on the classification to the attribute information of auctioned commodity, the valuation signal of auctioned commodity is categorized into two groups: codable valuation signal and un-codable valuation signal. A ...Based on the classification to the attribute information of auctioned commodity, the valuation signal of auctioned commodity is categorized into two groups: codable valuation signal and un-codable valuation signal. A valuation signal model is developed and used to reason under the environment of common valuation auction. The results show that the value of commodity auctioned online tends to be lower and the commodity with bigger factor that can be described online is more suitable for online auction.展开更多
As the civil law expression of internet plus transactions, the legal relations in online trading platform transactions constitute a complex aggregate of legal relationships composed of groups of legal relations. Speci...As the civil law expression of internet plus transactions, the legal relations in online trading platform transactions constitute a complex aggregate of legal relationships composed of groups of legal relations. Specifically, they consist of three basic interlinked legal relationships： Contract relations for online trading platform services between the platform provider and the seller or service provider, and between the platform provider and the consumer. This includes the sales or service contract relations between the triad of the seller, the service provider and the consumer. These relations contain five kinds of major content, viz., the provision of transaction space, the publishing of transaction information, price escrow payment, distribution and delivery of the commodity, and transaction credit evaluation. They involve three forms of supplementary legal relations： the supplementary contract relationship between the platform provider and a third party payment institunon; between the seller and third party credit reporting agency; and between the seller and a logistics enterprise. The three forms of supplementary contractual legal relations are set up to act on the major contents of the basic legal relationships in online transactions. On the basis of the online trading platform service contract relationships between the platform provider and the triad of the seller, the service provider and the consumer, the flow of the above- mentioned legal relations centers on the contract of sales or service set up between the seller, the service provider and the consumer to accomplish the aim of the online transaction, meet social needs and boost economic development.展开更多
基金Supported by the National Natural Science Foundation of China (70471037)211 Project Foundation of Shanghai University (8011040506)
文摘In this paper, we designed a customer-centered data warehouse system with five subjects： listing, bidding, transaction, accounts, and customer contact based on the business process of online auction companies. For each subject, we analyzed its fact indexes and dimensions. Then take transaction subject as example, analyzed the data warehouse model in detail, and got the multi-dimensional analysis structure of transaction subject. At last, using data mining to do customer segmentation, we divided customers into four types： impulse customer, prudent customer, potential customer, and ordinary customer. By the result of multi-dimensional customer data analysis, online auction companies can do more target marketing and increase customer loyalty.
基金Supported by the National Natural Science Foundation of China (No.70371004)
文摘Based on the classification to the attribute information of auctioned commodity, the valuation signal of auctioned commodity is categorized into two groups: codable valuation signal and un-codable valuation signal. A valuation signal model is developed and used to reason under the environment of common valuation auction. The results show that the value of commodity auctioned online tends to be lower and the commodity with bigger factor that can be described online is more suitable for online auction.
文摘As the civil law expression of internet plus transactions, the legal relations in online trading platform transactions constitute a complex aggregate of legal relationships composed of groups of legal relations. Specifically, they consist of three basic interlinked legal relationships： Contract relations for online trading platform services between the platform provider and the seller or service provider, and between the platform provider and the consumer. This includes the sales or service contract relations between the triad of the seller, the service provider and the consumer. These relations contain five kinds of major content, viz., the provision of transaction space, the publishing of transaction information, price escrow payment, distribution and delivery of the commodity, and transaction credit evaluation. They involve three forms of supplementary legal relations： the supplementary contract relationship between the platform provider and a third party payment institunon; between the seller and third party credit reporting agency; and between the seller and a logistics enterprise. The three forms of supplementary contractual legal relations are set up to act on the major contents of the basic legal relationships in online transactions. On the basis of the online trading platform service contract relationships between the platform provider and the triad of the seller, the service provider and the consumer, the flow of the above- mentioned legal relations centers on the contract of sales or service set up between the seller, the service provider and the consumer to accomplish the aim of the online transaction, meet social needs and boost economic development.
