A Research on Senior People Online Consumption in China-From Perspective of Providing Technology Support

While the internet skills of the elderly is no longer a big problem,it is still necessary to further improve the online shopping experience and activity of the elderly.Evidently,the frequency of seniors shopping online is not nearly as high as the younger generation,as the elderly online shopping frequency is still calculated by weeks.People with higher education and younger age are more likely to accept technology products and understand how to use them,but people with lower education and older age will find it harder to use technology product.The majority of the elderly have a vision for the further development of technology to help them.This study shows that the elderly group shopping demand is large,but when the majority of the elderly choose offline consumption,the option of just a simple online solution is insufficient.Some shopping apps have made improvements in such aspects as font enlargement,color contrast enhancement and simplified operation steps.However,these improvements only solved the superficial problems,and failed to consider and solve the problems based on the experience of the elderly.

Implementation of Generic AHP Evaluation System and Its Application to Impact Factors of On-Line Consumption Behavior

To implement the computation of AHP （Analytic Hierarchy Process） automatically, make the implementation independence on the platform, and to convenient the service composition and service computation, this study implemented AHP model as a Web service and stored the evaluation information as XML form. This paper introduces the overall demands of AHP evaluation system firstly, and then presents some key technologies to implement AHP evaluation system, including mainly AHP evaluation index architecture based on XML, the class of AHP model, the Web service encapsulation of AHP, the publication and invocation of AHP and the client application. At last, the system is used to analyze the impact factors of online consumption behavior.

Fashion Involvement of the First-Time Mother： Online Purchasing or Face-to-Face Purchasing

The first-time mother often uses the consumption process to overcome the disparity between her old and her new role and being viewed as the ideal mother in the public consciousness. Research shows that buying the right clothes and the right fashion is symbolic consumption often related to demographic variables like age or income, and to other relevant factors including personality traits and price perception. Becoming a mother for the first time is one of, if not ＂the＂, most significant transition in the women＇s life expressed in physical, emotional, psychological, and mental changes the pregnant and post-pregnant mother experiences. Therefore, offering a new approach to the marketers will help associate them to better identify and fulfill the women＇s new needs. This article attempts to illustrate ways to penetrate the new mother＇s world and behavior. Based on popular research it appears that new mothers often use fashion clothes for their first baby to activate self-esteem, as well as for prestige sensitivity [1]. Over the last decade online consumption has increased significantly both globally as well as in Israel. More new mothers axe using the internet to compare and order goods This increasing and changing trend leads the authors to examine similarity or differences in the fashion involvement of the new mother. Using a focus group embracing eight first-time mothers, with their first newborn aged up to 15 months, the authors suggest that even though the online consumption in Israel is increasing rapidly, new mothers axe still likely to buy using traditional stores. These findings indicate that the new mother is not using the internet as a purchasing channel, but is likely to collate information through the web while preferring to do her shopping face to face. The data consider that lack of time and high involvement in baby＇s clothes are the main reasons for not using online consumption. The research also advises the marketers to use the web only as a source of information and recommendation for the new mother, based on the fact that she needs a role model for her behavior in her new position.

Relationships Among Perceived Value, Satisfaction, and e-Trust: An e-CRM View of Online Restaurant Consumption

This paper aims to propose a new trend in research which integrates the online customer relationship management through the perspectives of perceived value,satisfaction,and e-trust regarding the online restaurant in Chinese e-CRM business backgrounds.This study constructs a structural equation model to analyze the online restaurant marketing with the research perspective of the relationships among perceived value,satisfaction and e-Trust,corresponding to the cognitive belief,affective experiences and cognitive behavior of e-CRM.This model proposes six hypotheses concerning the relationships among perceived value,satisfaction and e-trust,aiming to demonstrate the predominant factors affecting the online restaurant sales and further to have a better understanding of the customers’preferences on placing orders and purchases in the online context.The results show that there is a series of connections among perceived value,satisfaction and e-trust,and most of them are important.First,the perceived value has an incentive effect on satisfaction,e-trust,and customers’commitment to a relationship.Second,satisfaction has a positive impact on e-trust and leads to the commitment to a relationship.Third,e-trust positively affects the consumer commitment to a relationship.In addition,production quality,service quality and price fairness have a significant impact on the perceived value.