As new media communication becomes popular and the technological threshold of personal expression has been lowered,the phenomenon of online rumors has also emerged with new communication characteristics as individuals...As new media communication becomes popular and the technological threshold of personal expression has been lowered,the phenomenon of online rumors has also emerged with new communication characteristics as individuals are continuously empowered to communicate.This paper quantifies a rumor spreading event from 2020 to 2021 that generated a lot of discussion.Using a content analysis approach,we examined how different subjects in the online public opinion chaos have influenced the spreading process of the event,and used the study of online rumor spreading mechanism to gain insight into the public opinion governance in the new media era.The study found that media platforms,the parties involved,and the general public as important participants have fully utilized the voice channel of the online communication platform to play a role behind the rumor event.展开更多
Social media rumors not only affect the health of online social networks,but also reduce the quality of information accessed by its users.In the case of emergencies,the rapid spread of rumors often triggers mass anxie...Social media rumors not only affect the health of online social networks,but also reduce the quality of information accessed by its users.In the case of emergencies,the rapid spread of rumors often triggers mass anxiety and panic.This study integrates the planned behavior(TPB)and deterrence(TD)theories to study the factors affecting the rumor recognition behavior of social media users.The structural equation model(SEM)method is used to test the proposed model.Further,the interaction between various factors is analyzed to evaluate their impact on the rumor recognition behavior exhibited by social media users in emergencies.The results demonstrate that certainty and severity have significant positive effects on subjective norms.In addition,subjective norms,attitude,and perceived behavioral control all affect the rumor recognition behavior of social media users,and involvement negatively moderates the relationship between the subjective norms and attitude.Finally,insights into the formulation of rumor control strategies during emergencies are presented based on the empirical analysis.展开更多
文摘As new media communication becomes popular and the technological threshold of personal expression has been lowered,the phenomenon of online rumors has also emerged with new communication characteristics as individuals are continuously empowered to communicate.This paper quantifies a rumor spreading event from 2020 to 2021 that generated a lot of discussion.Using a content analysis approach,we examined how different subjects in the online public opinion chaos have influenced the spreading process of the event,and used the study of online rumor spreading mechanism to gain insight into the public opinion governance in the new media era.The study found that media platforms,the parties involved,and the general public as important participants have fully utilized the voice channel of the online communication platform to play a role behind the rumor event.
基金This work is supported by grants from National Natural Science Foundation of China under Grant No.71874025,71503033,and 62076114Humanities and Social Sciences Research Planning Foundation of the Ministry of Education under Grant No.20YJA630058.
文摘Social media rumors not only affect the health of online social networks,but also reduce the quality of information accessed by its users.In the case of emergencies,the rapid spread of rumors often triggers mass anxiety and panic.This study integrates the planned behavior(TPB)and deterrence(TD)theories to study the factors affecting the rumor recognition behavior of social media users.The structural equation model(SEM)method is used to test the proposed model.Further,the interaction between various factors is analyzed to evaluate their impact on the rumor recognition behavior exhibited by social media users in emergencies.The results demonstrate that certainty and severity have significant positive effects on subjective norms.In addition,subjective norms,attitude,and perceived behavioral control all affect the rumor recognition behavior of social media users,and involvement negatively moderates the relationship between the subjective norms and attitude.Finally,insights into the formulation of rumor control strategies during emergencies are presented based on the empirical analysis.
