This paper analyzes 1,662 travelogues about the Wulong tourism destination from the Mafengwo platform using literature research and network text analysis.The goal is to identify the driving factors affecting Wulong’s...This paper analyzes 1,662 travelogues about the Wulong tourism destination from the Mafengwo platform using literature research and network text analysis.The goal is to identify the driving factors affecting Wulong’s tourism service experience and suggest improvements.By extracting high-frequency words and analyzing emotions from the travelogues,tourists’conceptions and perceptions were identified and the factors affecting the tourism service experience in Wulong were summarized into six categories:tourism resource attractions,tourism transportation,tourism facilities and digital services,cultural charms,special cuisines,and environmental ambiance.Tourists’emotional perceptions of Wulong are primarily positive,with negative perceptions mainly related to unsatisfactory tourism facilities and digital services in the Wulong scenic area.This study helps the Wulong tourist destination understand the issues and deficiencies in tourists’service experiences,providing significant guidance for improving service quality and offering data support for service marketing and optimization.展开更多
Disclaimer No responsibility is assumed by the Sponsors, Publishers and Editors for errors or any consequences arising from the use of information contained in the Journal; the views and opinions expressed do not refl...Disclaimer No responsibility is assumed by the Sponsors, Publishers and Editors for errors or any consequences arising from the use of information contained in the Journal; the views and opinions expressed do not reflect those of the Sponsors, Publishers and Editors, neither does the publication of advertisements constitute any endorsement of the products advertised by the Sponsors, Publishers and Editors.展开更多
Online literature contains both traditional text and hypertext. While traditional text containing ＂hypertextuality＂ provides the foundation for online literature, hypertext as the prevalent signifying medium of the ...Online literature contains both traditional text and hypertext. While traditional text containing ＂hypertextuality＂ provides the foundation for online literature, hypertext as the prevalent signifying medium of the cyberworld has awakened the latent energy and spirit of traditional text, making the latter more open, more autonomous and more interactive. The literature of ＂bits＂ points to the direction of future development. It deconstructs the traditional and overturns the nature of things through decentered ＂online reading and writing＂ that is uncertain and nonlinear. Hand in hand with post-modernism, hypertext has transformed literature＇s context and mode of existence. Above all, the shift to hypertext in online literature is transforming our mode of thinking and value criteria in relation to literature and aesthetics. We should therefore conduct in-depth and long-term explorations of how online literature may innovate while maintaining tradition.展开更多
基金Master’s Degree Innovation Project of Chongqing University of Science and Technology“Research on the Emotional Value of Tourists in Ethnic Tourism Sites:The Case of Yotkan Old Town”(Project No.YKJCX2320907).
文摘This paper analyzes 1,662 travelogues about the Wulong tourism destination from the Mafengwo platform using literature research and network text analysis.The goal is to identify the driving factors affecting Wulong’s tourism service experience and suggest improvements.By extracting high-frequency words and analyzing emotions from the travelogues,tourists’conceptions and perceptions were identified and the factors affecting the tourism service experience in Wulong were summarized into six categories:tourism resource attractions,tourism transportation,tourism facilities and digital services,cultural charms,special cuisines,and environmental ambiance.Tourists’emotional perceptions of Wulong are primarily positive,with negative perceptions mainly related to unsatisfactory tourism facilities and digital services in the Wulong scenic area.This study helps the Wulong tourist destination understand the issues and deficiencies in tourists’service experiences,providing significant guidance for improving service quality and offering data support for service marketing and optimization.
文摘Disclaimer No responsibility is assumed by the Sponsors, Publishers and Editors for errors or any consequences arising from the use of information contained in the Journal; the views and opinions expressed do not reflect those of the Sponsors, Publishers and Editors, neither does the publication of advertisements constitute any endorsement of the products advertised by the Sponsors, Publishers and Editors.
文摘Online literature contains both traditional text and hypertext. While traditional text containing ＂hypertextuality＂ provides the foundation for online literature, hypertext as the prevalent signifying medium of the cyberworld has awakened the latent energy and spirit of traditional text, making the latter more open, more autonomous and more interactive. The literature of ＂bits＂ points to the direction of future development. It deconstructs the traditional and overturns the nature of things through decentered ＂online reading and writing＂ that is uncertain and nonlinear. Hand in hand with post-modernism, hypertext has transformed literature＇s context and mode of existence. Above all, the shift to hypertext in online literature is transforming our mode of thinking and value criteria in relation to literature and aesthetics. We should therefore conduct in-depth and long-term explorations of how online literature may innovate while maintaining tradition.
