National Image Construction from the Perspective of Multimodal Metaphor-A Case Study of the Opening Ceremony of the Beijing Winter Olympics

The national image is a comprehensive concept with a distinct political feature,including the international image presented to the outside world,and also encompassing the national identity of the people.With the development of globalization,international cultural communication has become a crucial part of shaping the national image,and the opening ceremony of the Beijing Winter Olympics has become an important opportunity for China to showcase its national image to the world in the post-pandemic era.Based on Forceville’s multimodal metaphor theory,this paper examines the metaphorical phenomena contained in the performance and their functions,effects,and purposes in the construction of the national image.It is found that there are many scenes,images,and narratives in the opening ceremony,including war metaphor,competition metaphor,personification metaphor,and other conceptual metaphors.The focus of this paper is on multimodal metaphor in a broad sense,mainly encompassing auditory and visual modes.Through the use of these multimodal metaphors,the opening ceremony of the Winter Olympics builds an image of a vibrant,peace-loving,and responsible country,which not only demonstrates China’s cultural self-confidence,but also expresses the Chinese people’s beautiful vision for the early reunification of the motherland.

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What a fascinating and moving applause!What makes us more exciting isthat officials from provincial and municipal levels and friends from home andabroad have come to join us in celebrating this special festival.Ladies andgentlemen,on behalf of WCP,I’d like to extend my sincere thanks to you foryour greetings.

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Distinguished Guests,Ladies and Gentlemen,Dear friends,On behalf of the Chinese Association for International Understanding(CAFIU),I would like to start by extending my warmest welcome to all representatives from home and abroad,who come to attend the 2013"Understanding

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正The 2012 Understanding and Cooperation Dialogue opens today. I'd like to extend heartfelt congratulations to the convening of the Dialogue, as well as my warm welcome to the political leaders and friends from different countries who have come to China for the Dialogue.

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Distinguished participants,ladies and grntlemen:It gives me great pleasure,on behalf of the United Nations Ecomomic and Social Commission for Asia and the Pacific, to join you today at

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正Today we convene a great international forum under the strong leadership of the Chinese side. I would like to express my sincere gratitude to the sponsors for granting me an opportunity to speak here.

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正Director of Ceremonies, Your Excellencies, Ministers here present, Chinese State Leaders, Heads of Chinese NGOs, Representatives of International NGOs, Ladies and Gentlemen, Let me first and foremost express my heartfelt gratitude to the Chinese Association for International Understanding for inviting me to

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正Ladies and gentlemen, dear friends, On behalf of the sponsor organization-Chinese Association for International Understanding (CAFIU), let me begin with extending my warm welcome to all distinguished guests and delegates from home and abroad present at the 2012 Understanding and Cooperation Dialogue, as well as my

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Since 1999, there have been 11 Sino-German Human Rights symposiums. Due to the concept of peace and development and the principle of dialogue through consultation, non- confrontation and pragmatism with equality, which have been upheld by organizers, such symposiums have made great achievements. The dialogue mechanism for human rights topics between China and Germany has helped construct a common, accessible and interactive platform for pushing forward human rights legal advancement in both countries, which has brought about a positive influence on the develop- ment of the human rights cause in the two countries. Strengthening legal construction and ensuring hu- man rights are not only the shared aspiration of all the people in the world, but also the irreversible his- torical trend of human civilization. The symposium, with the theme of international law and human rights protection, encourages participants to discuss and share theories and practices in human rights studies, which makes a significant contribu- tion to enriching the modern human rights concept and building a new type of international cooperation. The international community always pays great attention to the relation- ship between human rights and legal governance. China always abides by international human rights con- ventions including the Universal Declaration of Human Rights, which set up fundamental principles for promoting and ensuring human rights, and has endorsed 26 inter- national human rights conventions such as the International Covenant on Economic, Social and Cultural Rights. Meanwhile, China, through legislation, jurisdiction and admin- istration, brings into full play the active role of international human rights conventions in ensuring hu- man rights in the country.