National Image Construction from the Perspective of Multimodal Metaphor-A Case Study of the Opening Ceremony of the Beijing Winter Olympics

The national image is a comprehensive concept with a distinct political feature,including the international image presented to the outside world,and also encompassing the national identity of the people.With the development of globalization,international cultural communication has become a crucial part of shaping the national image,and the opening ceremony of the Beijing Winter Olympics has become an important opportunity for China to showcase its national image to the world in the post-pandemic era.Based on Forceville’s multimodal metaphor theory,this paper examines the metaphorical phenomena contained in the performance and their functions,effects,and purposes in the construction of the national image.It is found that there are many scenes,images,and narratives in the opening ceremony,including war metaphor,competition metaphor,personification metaphor,and other conceptual metaphors.The focus of this paper is on multimodal metaphor in a broad sense,mainly encompassing auditory and visual modes.Through the use of these multimodal metaphors,the opening ceremony of the Winter Olympics builds an image of a vibrant,peace-loving,and responsible country,which not only demonstrates China’s cultural self-confidence,but also expresses the Chinese people’s beautiful vision for the early reunification of the motherland.

Kocel Steel Foundry Grand Opening Ceremony

On May 9, 2006 the Grand Opening ceremony of Kocel Steel Foundry Co., Ltd. was held in the National Economic and Technological Development Zone in Yinchuan City, Ningxia, China. Kocel Steel Foundry Co., Ltd. is a large scale enterprise producing steel castings and it is jointly established by Ningxia Kocel Group, Changcheng Suzaki Machine & Foundry Co., Ltd. and Voestalpine Giesserei Linz GmbH, Austria. At am 8:55 as the brass band played the grand music and the firecrackers were lighted up, the leaders and guests came into the ceremony place in the warmly applauds. The honored guests included CHEN Jian-guo, Party Secretary of Ningxia Hui Autonomous Region; WANG

A Speech Made by the Chairman of WCP International Industrial(Anhui)Co.Ltd.at its Opening Ceremony

What a fascinating and moving applause!What makes us more exciting isthat officials from provincial and municipal levels and friends from home andabroad have come to join us in celebrating this special festival.Ladies andgentlemen,on behalf of WCP,I’d like to extend my sincere thanks to you foryour greetings.

The Opening Ceremony for the Restructured China Standardization Press

The opening ceremony for the restructured China Standardization Press was grandly held in Beijing on December 1st, Mr. Pu Changcheng, the vice minister of the General Administration of Quality Supervision, Inspection and Quarantine （AQSIQ）, Mr. Ji Zhengkun, the administrator of the Standardization Administration of China （SAC）, Li Zhonghai, the chairman of China Association for Standardization （CAS） and the president of the China National Institute of Standardization （CNIS） attended and addressed at the ceremony.

Address by Mr. Zhou Tienong at the Opening Ceremony of the 2013 “Understanding and Cooperation” Dialogue

Distinguished Guests,Ladies and Gentlemen,Dear friends,On behalf of the Chinese Association for International Understanding(CAFIU),I would like to start by extending my warmest welcome to all representatives from home and abroad,who come to attend the 2013"Understanding

Enhancing Understanding and Promoting Cooperation for A More Harmonious World——Keynote Speech at the Opening Ceremony of the 2013 “Understanding and Cooperation” Dialogue

Distinguished guests,Ladies and gentlemen,Dear friends,It gives me great pleasure to meet all of you in Beijing and join you in the 2013"Understanding and Cooperation"Dialogue.Please allow me to begin by extending my warmest congratulations to the opening of this Dialogue,and my

Speech on the Opening Ceremony of European Union-China "Energy Cooperation Industry Conference

Ladies, Gentlemen, Friends: Today, I feel greatly honoured to have opportunity to attend European Union-China《Energy Cooperation Industry Conference cosponsored by China State Science and Technology Commission and European Union of Federalists, held in Beijing. On this occasion, please allow me on behalf of the Ministry of Electric Power, People’s Republic of China, to express thanks for China State Science

Speech by Mr. Zhou Tienong at The Opening Ceremony of the 2012 Understanding and Cooperation Dialogue

正The 2012 Understanding and Cooperation Dialogue opens today. I'd like to extend heartfelt congratulations to the convening of the Dialogue, as well as my warm welcome to the political leaders and friends from different countries who have come to China for the Dialogue.

Statement by Dr Edward Van Roy Director,Social Development Division,ESCAP at the opening ceremony on 24 October 1995

Distinguished participants,ladies and grntlemen:It gives me great pleasure,on behalf of the United Nations Ecomomic and Social Commission for Asia and the Pacific, to join you today at

Speech by Mr. Eda Satsuki at the Opening Ceremony of the 2012 Understanding and Cooperation Dialogue

正Today we convene a great international forum under the strong leadership of the Chinese side. I would like to express my sincere gratitude to the sponsors for granting me an opportunity to speak here.

Speech by Former President Festus G. Mogae at Opening Ceremony of the 2012 Understanding and Cooperation Dialogue

正Director of Ceremonies, Your Excellencies, Ministers here present, Chinese State Leaders, Heads of Chinese NGOs, Representatives of International NGOs, Ladies and Gentlemen, Let me first and foremost express my heartfelt gratitude to the Chinese Association for International Understanding for inviting me to

Speech of Tadashi Yamada at the Opening Ceremony of Seminar on “Sino-Japanese Business Cooperation on Environmental Protection”

Distinguished Deputy Secretary-General Liu Kaiyang,Members of CAFIU delegation,Ladies and Gentlemen,This is a commemorable year as it marks the 35th anniversary of the signing of Japan-China Peace and Friendship Treaty.However,it is well-known that the bilateral relationship suffered from considerable fractions and disputes on the Senkaku Islands(Diaoyu Islands)since last year.We still have no ideas or clues on the solving of this problem.It is more worrisome

Keynote Speech at the Opening Ceremony of the 2012 Understanding and Cooperation Dialogue

正Ladies and gentlemen, dear friends, On behalf of the sponsor organization-Chinese Association for International Understanding (CAFIU), let me begin with extending my warm welcome to all distinguished guests and delegates from home and abroad present at the 2012 Understanding and Cooperation Dialogue, as well as my

Strengthening International Cooperation, Working for World Human Rights Development——Speech at the opening ceremony of the 12th Sino-German Human Rights Symposium, July 13, 2014

The 12th Sino-German Human Rights Symposium opened today in Beijing. On behalf of the State Council Information Office, I would like to express my warmest con- gratulations on the opening of the forum, extend my welcome to Ms. Herta Daeubler-Gmelin and other German friends and my gratitude to symposium organizers and all participants for your long-term contribution to communication and exchange in human rights between China and Germany.

Create an International Environment for the Peaceful and Steady Development to Boost the Sound Development of Human Rights on the International Stage——An Address at the Opening Ceremony of the 7th Beijing Forum on Human Rights, Spet. 17, 2014

Since its initiation in 2008, the Beijing Forum on Human Rights has been bent on promoting our mutual understanding and expanding our common grounds. It has carried out very fruitful exchanges and researches around many important questions concerning human rights development, and hence attained great achievements. It has played avery constructive role in promoting exchanges about and cooperation in human rights between China and other countries, becoming an important and influential platform for international dialogs over human rights.

Appropriate Attitude and Principle for Strengthening Human Rights Protection——Speech at the opening ceremony of the 12th Sino-German Human Rights Symposium, July 13, 2014

Since 1999, there have been 11 Sino-German Human Rights symposiums. Due to the concept of peace and development and the principle of dialogue through consultation, non- confrontation and pragmatism with equality, which have been upheld by organizers, such symposiums have made great achievements. The dialogue mechanism for human rights topics between China and Germany has helped construct a common, accessible and interactive platform for pushing forward human rights legal advancement in both countries, which has brought about a positive influence on the develop- ment of the human rights cause in the two countries. Strengthening legal construction and ensuring hu- man rights are not only the shared aspiration of all the people in the world, but also the irreversible his- torical trend of human civilization. The symposium, with the theme of international law and human rights protection, encourages participants to discuss and share theories and practices in human rights studies, which makes a significant contribu- tion to enriching the modern human rights concept and building a new type of international cooperation. The international community always pays great attention to the relation- ship between human rights and legal governance. China always abides by international human rights con- ventions including the Universal Declaration of Human Rights, which set up fundamental principles for promoting and ensuring human rights, and has endorsed 26 inter- national human rights conventions such as the International Covenant on Economic, Social and Cultural Rights. Meanwhile, China, through legislation, jurisdiction and admin- istration, brings into full play the active role of international human rights conventions in ensuring hu- man rights in the country.