Persuasiveness——A Reflection on “The Libido for the Ugly”

The essay is based on The Libido for the Ugly written by Henry Louis Mencken.The writer demonstrates the persuasiveness of the work through two different aspects–persuasive and impressionistic writing skills.After detailed analysis,the reason for the strong credibility of that subjective description could be clearly shown.

Persuasive Technology for the Future of Smoking Cessation*

This paper explores the integration of persuasive technology into smoking cessation efforts through the development and evaluation of a mobile app, “No-Smoke.” Leveraging compelling features like social support, tracking, planning, and motivation, the app aims to augment user engagement and support the process of quitting smoking. The efficacy of these features has been substantiated through both automated testing and user feedback, highlighting their potential to enhance awareness, motivation, and behavior modification. Despite notable successes, limitations, including a limited user base and uncertainties regarding long-term efficacy, have been acknowledged, stemming from the inherent complexities of smoking cessation. Nevertheless, based on user experiences and feedback, “No-Smoke” represents a promising advancement in the use of technology for public health interventions, particularly in the realm of smoking cessation. To address existing challenges, future research is recommended to encompass a comprehensive, long-term study involving a larger and more diverse user base. Additionally, further investigation should focus on personalization enhancements and the integration of machine learning algorithms to better understand and respond to user behavior.

On Strengthening Chinese College Students’Audience Awareness to Improve Their Persuasive Writing Ability

Persuasive or argumentative writing,which focuses on the reader and seeks to change the reader’s mind,or to bring the reader’s point of view to the writer’s,is the most prominent and practical academic writing and is also the most complex and most challenging.To achieve the persuasive purpose,audience is a key element to consider.But unfortunately,many Chinese college students have no sense of audience at all.Besides,although some researchers have mentioned in their books or papers the important role the audience plays in persuasive writing,so far few writing books or papers have made a relatively comprehensive and systematic study and exploration of how to strengthen Chinese college students’audience awareness.So,this paper,which is intended to elaborate on it,first gives a definition to audience awareness,then analyzes the influence audience awareness exerts on persuasive writing,and finally proposes a few feasible and effective methods to strengthen Chinese college students’audience awareness.

科技翻译:科学与艺术同存

The new paradigm for technical prose rejects the conventional conveyor belt view and recognizes technical writing as not objective but persuasive and fundamentally rhetorical. For this reason, sci tech translation is also persuasive and therefore far from uncreative or unimaginative. Based on the point of view of underlying unity of the arts and sciences, this paper discusses the relationship between sci tech translation and arts from the common rhetorical devices of literary works and technical prose and interpenetration between literary style and technical style. [

On Rhetorical Devices of Martin Luther King's I HAVE A DREAM

Dr.Martin Luther King Jr.'s I Have a Dream is a world famous and influential lecture on August 28,1963 at the Lincoln Memorial.To make lecture powerful,Dr.King use large number of rhetorical devices to conveyed a message for justice and equality.The analysis of these rhetorical devices aims at a better understanding of the theme of the speech.

The Techniques of Shakespeare's Persuasion:Comments on Shakespeare's Sonnets 1-17

In Sonnets 1-17,Shakespeare persuades the Fair Young Man to beget a child so that he can conquest Time and preserve his beauty.Shakespeare's persuasion is vivid and convincing.This paper analyzes the techniques of his persuasion from three aspects:syllogism,various images and appealing to the emotion.

Modes of Persuasion in Barack Obama's First Inaugural Speech

Based on three aesthetic criteria of logos, pathos and ethos in classic rhetoric theory, this article analyzes the modes of persuasion applied in Barack Obama's first inaugural speech. It has been found out that the perfect combination of these three appeals endows the speech with the rhetoric charm, passion and art of language which efficiently helps Obama to guarantee the political success in election.

Public Speaking的技巧与策略(10)——如何进行Persuasive Presentation

我们每天都会遇到上百次的说服性场合,比如电视广告、公告牌、报纸、杂志以及亲友。它们或是诱使我们购买某种产品或服务,或是说服我们投票选举某位候选人,或是劝说我们采用他们的方式看待某一问题。然而,不管是通过哪一种媒介,所有这些说服人的行为都必须建立在合情合理的基础上。

Communication, Conviction, and Persuasion in The Origin of Species by Charles Darwin

Charles Darwin discovers that the theory of the species＇ creation by a miraculous being has reached a double impasse, due to the science ＂speech＂ evolution. There is an expositive impasse （it can＇t explain some facts any more） and a communication-comprehensive impasse （within its limits, some facts are not communicable or understandable）. In order to endorse his theory of evolutionism, Darwin develops an argumentative communicating science based on two axes： the facts and the axiomatics. His communicating science follows the next structure： （1） a relation with the starting thesis is established; （2） some evidence are promoted; （3） as the base of the evidence, a motivation is emphasized; （4） as a reason, an axiomatics is assigned to this base; and （5） finally, the facts and the quantifiers are explained by valid conclusions.

Semiotic knowledge toward heritage product in tourism industry： A case of Terengganu

In order to provide an appropriate context for the current state of the heritage product in tourism industry, semiotic knowledge become an important role to know deeply the identity, philosophy, and also the meaning of behind the actual product. Scott （2000） stresses the requirement of aesthetic and semiotic content in a creative product, instead of creativity. But, how many of retailers and salespersons in heritage product believe the semiotic as knowledge to present the product and opportunities in their selling？ According to Kotler （2000） a good personal selling will provide a detailed explanation or demonstration of the product. The message can be varied by the salesperson to fit the motivations and interests or each prospective customer. So, the purpose of this paper is to closely examine the level of awareness among retailers and salesperson toward the important of semiotic knowledge as part of strategic persuasion in a selling process. This survey study will develop a sample among retailers and salesperson in Kuala Terengganu as a respondent who give the feedback to fulfill the research questions.

Health Communication Framing： The Contribution of Weiner＇s Attribution Theory

Message framing has been shown to influence the persuasiveness of health communications. In this conceptual paper, the authors suggest that message framing can be extended to include causal attributions, and Weiner＇s Attribution Theory （Weiner＇s AT） is an appropriate theoretical framework for the study of message framing and health communications. Weiner＇s AT proposes a specific motivational sequence that may explain cognitive, emotional, and behavioral responses to message frames. Propositions regarding relationships between message frames, causal attributions, and emotional and behavioral responses are presented to guide future research. The implications of this attribution-based message-framing process for future research are discussed

A Relevance-Theoretical Analysis of the Persuasive Powerin English Print Advertisements——A Case Study of a Long Advertisement from Reader's Digest

Based on the Relevance Theory established by Sperber & Wilson, this paper sets out to look into the persuasive power in a chosen advertisement and at the same time tries to render plausible explanations of the contextual effects that are inferred by the audience in the communicative process.

Austen＇s Persuasion and Her Views of Marriage and Love

Jane Austen was a famous female writer who lived in the period between the end of the 18th century and the beginning of the 19th century. When she was very young, she began to write about the life in the country and all kinds of people living around; the basic theme of her most works was love between young men and women. These works not only inherited the traditional realism but also brought the climax of the works of realism in the 19th century, which blew a fresh breeze for the British literature in the early age the 19th century. All these had made a big difference of the development of English literature history. Persuasion was the last full-length novel of Jane Austin, in which she carefully described a nearly perfect female, Anne Eliot, who was beautiful and knowledgeable, and her love story with Wentworth. This paper will discuss Austen＂ s ideas of love and marriage and reasons of them mainly by analyzing Persuasion.

The Application of Rhetorical Devices in Advertising Language

The most important target of advertisement rhetoric is its aesthetic effect and persuasive force.In order to get this aim,the advertisement usually resorts to the rhetoric devices.This paper firstly gives an introduction to the English advertisement,and then it supplies a detailed discussion of some principal rhetorical devices used in English advertisements,that is: parallelism,repetition,pun,irony,parody,figure of speech,creating speech,rhyming and contrast.By using these rhetorical devices and the carefully-chosen words and well-balanced sentences,the advertising words are colorful and have a powerful strength of persuasion.

AnAnalysis of Political Conceptual Metaphors in American Presidential Inaugural Addresses

By relying on the conceptual metaphor theory,after analyzing all American presidential inaugural addresses,the political conceptual metaphors in these speeches are singled out and their political functions are scrutinized.This analysis lifts the veil covering how metaphor works in politics and practically it can be of great help to decipher American politics and cultures.

The Effectiveness of Facebook as an Advertising Strategic Method Using EPIC： A Case Study of Mie Jupe Jombang

This study aims to investigate the effectiveness of advertising through social media （i.e., Facebook）. Mie Jupe Jombang has applied using an analytical method called EPIC Model. The population of this study points to 5,000 people found as consumers and engaged as facebook friends of Mie Jupe Jombang. Using purposive sampling technique, 100 respondents are collected as the total sample of this study. They are scattered in Jombang regency and engaged with Mie Jupe Jombang＇s Facebook account as friends that apparently seems to advertise Mie Jupe Jombang. This study uses descriptive analysis method with EPIC model （Empathy, Persuation, Impact, and Communication）. The result of analysis shows that the variables of EPIC Model （Empathy, Persuation, Impact and Communication） are found quite effective. Overall, this fmding concludes that the advertising of Mie Jupe Jombang is quite effective.

Love and Persuasion： Strategies Essential to Philosophy as a Way of Life

In this paper, I intend to argue that a conception of philosophy as a way of life needs two elements： persuasion and love. Faced a false conception of philosophy very specialized, professional, and modem that has condemned to oblivion philosophy itself, we propose a therapeutic conception （of philosophy） as a way of life, a philosophy that is not reduced to a conceptual content, but that is related to the way of life of the philosopher.

A History of Personal Identification-- Growth of the Orator in Invisible Man

The notion of invisibility in Invisible Man is spoken out by the protagonist＇s growth as an orator. Rather than a recursive retrieving of his identity throughout the narrative, the invisible man reinvents his identity in his pursuit of pure persuasion. Both being terms in the Burkean system of literature rhetoric, pure persuasion, and identification become one for the unconscious purpose and the other for the symbolic action respectively in the protagonist-speaker＇s growth from an ideal emulator to speaker-audience mediator. In his identification with the audience and his ardent pursuit of pure persuasion, he paradoxically finds himself distanced from both his identity-to-be and the identity of his audience, with great division in-between. Though temporary corporation is achieved and occasional identification is resolved in the last two speeches, the protagonist only finds himself in a rhetorical context which is much more varied and more manipulative than he imagined. Such a realization renders the invisible man invisible again from the public stadium, who decides to resort to the pen for a life-long identification with the broader battlefield of racial discontinuity

Mobilization and Radicalization Through Persuasion： Manipulative Techniques in ISIS＇ Propaganda

This paper explores the recent findings of some empirical research concerning Islamic State of Iraq and al-Sham＇s （ISIS＇） communication and tries to synthesize them under the theoretical frame of propaganda＇s concept and practices. Many authors demonstrated how ISIS propaganda campaigns, in particular those deployed on cyberspace, proved to be effective in recruiting new members in both western and Muslim countries. However, while most of the researches focused on ISIS＇s communication contents and narratives, few works considered other methods and techniques used for actually delivering them. This is a regrettable missing point given the fact that communication＇s and neurosciences＇ studies demonstrate that not only what is communicated but also the techniques adopted bear important consequences on the receiver＇s perceptions and behavior. Therefore, this article analyzes in particular the findings of researches carried out by communication scholars, social psychologists, and neuro-cognitive scientists on ISIS＇ persuasive communication techniques and demonstrates their importance for security studies＇ analysis of ISIS＇ propaganda. It argues that ISIS＇ success in mobilizing people and make them prone to violent action relies on-among other factors-its knowledge and exploitation of sophisticated methods of perceptions＇ manipulation and behavior＇s influence. This, in turn, demonstrates ISIS＇ possession of state-like soft power capabilities effectively deployed in propaganda campaigns and therefore calls for a more complex understanding of its agency.

Three Modes of Rhetorical Persuasion

Rhetoric originates in public speeches and in turn guides public speeches;public speeches embody the essential nature of rhetoric―persuasion. This thesis takes practical instances of political speeches to study the rhetoric of persuasion with particular attention to the three modes as tactics of persuasion commonly designed or employed in political speeches.