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顾客矩阵和生产者矩阵法在竞争情报中的应用
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作者 马红梅 甘利人 《情报理论与实践》 CSSCI 北大核心 2001年第2期110-114,共5页
The paper outlines the principles of the customer matrix and the producer matrix applied in competitive intelligence.At the same time,it discusses how to establish the customer matrix and the producer matrix.The probl... The paper outlines the principles of the customer matrix and the producer matrix applied in competitive intelligence.At the same time,it discusses how to establish the customer matrix and the producer matrix.The problems that should be paid attention to in the practice are also put forward. 展开更多
关键词 企业 竞争情报 研究方法 顾客矩阵 生产者矩阵 puv组成 调查对象 竞争者
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