The tea packing design occupies the important position in the field of the graphic design. A successful tea packing design can affect the consumers＇ desire to buy. In this article, from the tea packaging colors, form...The tea packing design occupies the important position in the field of the graphic design. A successful tea packing design can affect the consumers＇ desire to buy. In this article, from the tea packaging colors, forms, shapes and so on, the author discusses the vision, touch, taste and other sensory stimulation, and analyzes the relationship between the constituent elements including the emotional factors and the psychological needs of the consumers, as well as the packaging design.展开更多
The Chinese traditional tea culture that has reflected Chinese culture for five thousand years should be presented in the tea packaging design by using Chinese traditional cultural elements to propagate Chinese tradit...The Chinese traditional tea culture that has reflected Chinese culture for five thousand years should be presented in the tea packaging design by using Chinese traditional cultural elements to propagate Chinese traditional cultural artistic conception and lasting appeal.The purpose of this paper is to research how to present the deep cultural inside information and oriental characteristics in packaging design,which can make entire world feel the depth and profound of Chinese culture when the Chinese traditional tea culture go into the international stage.More importantly,a particular packaging design could increase the merchandises' attraction and concentrate people's attention on them.展开更多
文摘The tea packing design occupies the important position in the field of the graphic design. A successful tea packing design can affect the consumers＇ desire to buy. In this article, from the tea packaging colors, forms, shapes and so on, the author discusses the vision, touch, taste and other sensory stimulation, and analyzes the relationship between the constituent elements including the emotional factors and the psychological needs of the consumers, as well as the packaging design.
文摘The Chinese traditional tea culture that has reflected Chinese culture for five thousand years should be presented in the tea packaging design by using Chinese traditional cultural elements to propagate Chinese traditional cultural artistic conception and lasting appeal.The purpose of this paper is to research how to present the deep cultural inside information and oriental characteristics in packaging design,which can make entire world feel the depth and profound of Chinese culture when the Chinese traditional tea culture go into the international stage.More importantly,a particular packaging design could increase the merchandises' attraction and concentrate people's attention on them.
