Uncertainty surrounds Pepsi’s planned partnership with Tingyi’s bottling operations Despite its global success,PepsiCo has not been as prosperous in the Chinese market as its rival Coca-Cola.Buta recent alliance may...Uncertainty surrounds Pepsi’s planned partnership with Tingyi’s bottling operations Despite its global success,PepsiCo has not been as prosperous in the Chinese market as its rival Coca-Cola.Buta recent alliance may give aboost to the U.S.soft drink giant.展开更多
This research work seeks to model the distribution of 50 cl Pepsi soft drink as a transhipment problem. The transshipment problem is an extension of the traditional transportation problem which takes into account a mu...This research work seeks to model the distribution of 50 cl Pepsi soft drink as a transhipment problem. The transshipment problem is an extension of the traditional transportation problem which takes into account a multi-phase transport system in which the flows of goods and services are taken through an intermediate point (transhipment points) between the origin and the destination with varying objective functions. The main focus in this research was to obtain the minimum cost of transporting 10,000 crates of the product from the Benin plant (source) through deports (transshipment points) to the Sapele-Warri region (sinks) where the product is demanded. Data collected were analyzed using TORA Windows Version 2.00 software. The analysis shows that the minimum cost of transporting the product can be achieved if the product is shipped directly from the source to the sink. This forms that basis for the conclusions and recommendations of the research.展开更多
In recent years,the Chinese beverage market has become more mature and customers have changed their priorities when buying drinks.Furthermore,Chinese people who are more likely to focus on group interests tend to have...In recent years,the Chinese beverage market has become more mature and customers have changed their priorities when buying drinks.Furthermore,Chinese people who are more likely to focus on group interests tend to have more collectivism.The purpose of this article is to analyze the reasons why the investments of American beverage corporates and the American individualism should be welcomed.The findings are(1)Coca-Cola Company have more strengths and opportunities than weaknesses when they advertise in China;(2)the carbonated industry is predicted to have a not very bright future;(3)the methods that American beverage industry advertise make Chinese people’s lives colorful owing to their advocacies and CSR awareness;(4)American individualism can push Chinese employees to be more competent.展开更多
文摘Uncertainty surrounds Pepsi’s planned partnership with Tingyi’s bottling operations Despite its global success,PepsiCo has not been as prosperous in the Chinese market as its rival Coca-Cola.Buta recent alliance may give aboost to the U.S.soft drink giant.
文摘This research work seeks to model the distribution of 50 cl Pepsi soft drink as a transhipment problem. The transshipment problem is an extension of the traditional transportation problem which takes into account a multi-phase transport system in which the flows of goods and services are taken through an intermediate point (transhipment points) between the origin and the destination with varying objective functions. The main focus in this research was to obtain the minimum cost of transporting 10,000 crates of the product from the Benin plant (source) through deports (transshipment points) to the Sapele-Warri region (sinks) where the product is demanded. Data collected were analyzed using TORA Windows Version 2.00 software. The analysis shows that the minimum cost of transporting the product can be achieved if the product is shipped directly from the source to the sink. This forms that basis for the conclusions and recommendations of the research.
文摘In recent years,the Chinese beverage market has become more mature and customers have changed their priorities when buying drinks.Furthermore,Chinese people who are more likely to focus on group interests tend to have more collectivism.The purpose of this article is to analyze the reasons why the investments of American beverage corporates and the American individualism should be welcomed.The findings are(1)Coca-Cola Company have more strengths and opportunities than weaknesses when they advertise in China;(2)the carbonated industry is predicted to have a not very bright future;(3)the methods that American beverage industry advertise make Chinese people’s lives colorful owing to their advocacies and CSR awareness;(4)American individualism can push Chinese employees to be more competent.