The effect of experiential value, perceived quality and customer satisfaction on customer lifetime value： An example using Star Cruises

The current study represents an attempt at experiential value, perceived quality and customer satisfaction influence on customer lifetime value. The sampling frame consisted of Star Cruises purchases in Taiwan. The authors have collected yield 268 questionnaires, by screening out 13 questionnaires, including those missing value or incomplete answer, and finally a usable sample of 255 questionnaires were utilized in this study. The results show that experiential value, perceived quality and customer satisfaction have positive effects to customer lifetime value. Especially, experiential value has the strongest direct effect. Therefore, if resources are limited, the manager should focus on shaping the experiential value to increase customer lifetime value. Implications for marketing theory and practitioners are discussed, and possible directions for future research are sketched.

Asymmetric Effects of Perceived Quality on Overall Evaluation and Moderating Effect of Sentiment:Evidence from Automobile Reviews

Perceived quality is consumers’subjective perceptions of a product’s attributes,which directly influences the overall evaluation of the product.Existing research has suggested that the perceived quality of attributes has an asymmetric effect on the overall evaluation,but limited research has been conducted on this asymmetric effect in the automobile industry and the moderating effect of sentiment.This paper investigates the asymmetric effect of perceived quality on overall evaluation using social media data from the automobile industry.First,the asymmetric effect of perceived quality on overall evaluation was identified for different attributes using penalty-reward contrast analysis(PRCA),and attribute classification was realized by calculating the IA index,i.e.,Appearance is an excitement attribute and the remaining attributes are basic attributes.Second,the differences in the asymmetric effects of each attribute category were analyzed,and the basic attributes were found to have a greater effect on the overall evaluation,with a positive moderating effect of sentiment on the effect.This study contributes to perceived quality research as well as consumer evaluation research and provides manufacturers with a prioritization method for attribute improvement.

The relationship between indoor air quality(IAQ)and perceived air quality(PAQ)-a review and case analysis of Chinese residential environment

Due to the majority of time people spent indoors,indoor air quality is not only critical to people’s health,comfort,but can also significantly influence occupants perception on indoor environment.Air quality is closely related to many factors including thermal parameters,pollutant concentrations,and ventilation performance.However,the current building indoor air quality evaluation method is based the objective measurement of indoor parameters,without considering occupants’subjective perception.This paper is aimed at summarizing a profound review on the PAQ evaluation method.Comparisons among various PAQ evaluating methods with advantages,similarities and differences were conducted.Analysis of literatures about indoor air quality in Chinese residential buildings field is also summarized,and discussion on the subjective influence of temperature and relative humidity,venti-lation performance,volatile organic compounds(VOCs)concentration,and particulate matters on perceived air quality is carried out.

From the Definition of the Consumers' Expectations to the Instrumental Validation: How to Objectivize Perceptions in Conception Products ?

In answer to the important technological deployment, consumers express a need of physical reassuring and tangible contact. The perceived quality exceeds the role of brand image’s vector by perceptions’ differentiation to constitute an irrational link between objective characteristics (power engine, resistance) and subjective perceptions (facilitated hand grip, hardness of a steering wheel). The emotional expectations’ controls turn out many fields. It supposed to know and understand the perceptions of its customers. Its feelings must be objectively identified and quantified to be reproduced. The touch is the most solicited sense after the sight during the exploration of a product but it still undertaken in account. After an explication of sensory data’s integration to products’ conception, we resume different techniques to objectivize perceptions and how to link them to consumers’ preference. Then we present a new philosophy Touch design, which attest that the characterisation of the tactile feeling transmitted by a product is an important challenge. At least, we insist on the necessary coordination between design and technical engineering leading to the development of sensory communication tools and sensory-instrumental correlations.

The Role of Information Security Development （ISD） in Effective Information Security Management （ISM） Implementation in the Banks： A Nigerian Case

This research discusses the role of information security development （ISD） using organizational factors such as information security plans, information security awareness, perceived quality training programs, information security policies and procedures, and organizational culture in effective information security management （ISM） implementation in the banks （a Nigerian case）. This paper explores the existing literature and a proposed framework that consists of ISD such as information security plans, information security awareness, perceived quality training programs, information security policies and procedures, and organizational culture in ISM implementation. ISD factors are found to be statistically significant, because it motivates an organization to implement effective ISM in the banks. Hence, it could be said that the role of ISD practices in an effective implementation of ISM among banks in Nigeria will be of great value.

Prediction of Perceived Air Quality for Personalized Ventilation Systems

The characteristics of the air jet from the outlet of a personalized ventilation system were related to the perceived air quality and ventilation rate. The perceived air quality was expressed as percentage of dissatisfied people for a system supplying isothermal fresh air. The relationship was verified using a thermal manikin with a breathing function in a climate chamber sitting by a desk equipped with a personalized venti- lation system. A trace gas was introduced into the climate chamber and fully mixed. The personal exposure effectiveness (εp) is based on concentrations of trace gas in the chamber and in the manikin nose which is affected more by the distance between the movable outlet and the occupant’s breathing zone than by the personalized air flowrate and does not change much for the personalized air flowrate higher than 10 L/s when the distance is fixed. Some predicted dissatisfied values for a personalized ventilation system com- pared with those acquired in human subject experiments have an absolute difference of less than 3%.

Impact of Tourist Environmental Awareness on Environmental Friendly Behaviors: A Case Study from Qinghai Lake, China

This paper examines the influence environmental awareness and recreation experience has on the environmentally-friendly behavior of tourists, and identifies the function of perceived quality as an intermediary variable. By providing a conceptual framework based on the combination of environmental awareness theory and tourist perception theory, and a SEM-based methodology, an in-depth analysis of the influence mechanism was carried out in the Qinghai Lake area of Qinghai province. Results show that there exist differences in the ways environmental awareness influences perceived gains and perceived losses, and the influence coefficient of the former is higher than that of the latter. The perceived gains may promote environmentally friendly behaviors, while the perceived losses have an adverse impact on such behaviors. Moreover, the strength of the adverse impact of the latter is less than the strength of the positive impact of the former. The mediating effect of perceived quality was confirmed in the EA（environmental awareness）-EB（environmental behavior） nexus, within which the influence of tourist environmental awareness on environmentally friendly behavior could be transformed. The mediating effect of perceived quality in the perceived-gains model was more obvious than that in the perceived-losses model. This study highlights the importance of understanding the foundations of environmental behavior related to environmental awareness and tourist perceptions.