Advertising revenue is generally regarded as the lifeblood of the mass media since it largely contributes to the financial fortunes of both commercial and so-called public media houses. There is a consensus among poli...Advertising revenue is generally regarded as the lifeblood of the mass media since it largely contributes to the financial fortunes of both commercial and so-called public media houses. There is a consensus among political economy scholars that gives advertisers power over media content. It has also been argued that advertisers usually do not associate with ideological enemies. This research therefore sought to find out whether political advertisements especially, during election time, influence media content and whether political advertisers do not associate with media houses they are not ideologically compatible with. During election times, political parties also become big advertisers and newspapers together with broadcasting media compete to get advertisements from political parties so as to boost their financial fortunes. The research focused on the March 29, 2008 Zimbabwe harmonised elections with Network Guardian News a Kwekwe based privately owned community newspaper being used as a case study. This study utilised critical discourse analysis on purposively selected newspaper stories published during the period under study; while in-depth unstructured interviews with editors, reporters from the newspaper and politicians were also conducted to gather information. The findings revealed that in spite of the pro-ZANU-PF Network Guardian News newspaper carrying both MDc and ZANU-PF advertisements, its editorial stance remained hostile to the MDC-T party.展开更多
The aim of this research is to identify the factors that determine the voting behaviors of African populations in a context of strong competition between different political products. To do this, a synoptic review of ...The aim of this research is to identify the factors that determine the voting behaviors of African populations in a context of strong competition between different political products. To do this, a synoptic review of concepts involved is first presented. Then, 60 semi-directive interviews were conducted with persons who have the voter cards and who participated in the vote during the last two presidential and legislative elections in order to identify the factors that influenced their decision. A content analysis of the interviewees＇ speeches reveals that four categories of factors determine the electoral behavior of Cameroonians： candidate profile, socio economic, political and situational factors.展开更多
Human branding has become an essential issue in political marketing.It is exempli fied in the election of American Presidents.This paper examines the American experience to suggest a typology of human branding that ma...Human branding has become an essential issue in political marketing.It is exempli fied in the election of American Presidents.This paper examines the American experience to suggest a typology of human branding that may apply in both presidential and other political systems.It examines examples of presidential human brands from George Washington on but,given significant changes to electoral procedures,concentrates on first-time successful presidential candidates since 1901.The fourfold typology offers an interrelated set of ideal types that will augment the analysis of human branding.It is applied to presidents when they take up office rather than after serving.The typology draws on the source of primary brand association and relation to the core political system of each politician.展开更多
文摘Advertising revenue is generally regarded as the lifeblood of the mass media since it largely contributes to the financial fortunes of both commercial and so-called public media houses. There is a consensus among political economy scholars that gives advertisers power over media content. It has also been argued that advertisers usually do not associate with ideological enemies. This research therefore sought to find out whether political advertisements especially, during election time, influence media content and whether political advertisers do not associate with media houses they are not ideologically compatible with. During election times, political parties also become big advertisers and newspapers together with broadcasting media compete to get advertisements from political parties so as to boost their financial fortunes. The research focused on the March 29, 2008 Zimbabwe harmonised elections with Network Guardian News a Kwekwe based privately owned community newspaper being used as a case study. This study utilised critical discourse analysis on purposively selected newspaper stories published during the period under study; while in-depth unstructured interviews with editors, reporters from the newspaper and politicians were also conducted to gather information. The findings revealed that in spite of the pro-ZANU-PF Network Guardian News newspaper carrying both MDc and ZANU-PF advertisements, its editorial stance remained hostile to the MDC-T party.
文摘The aim of this research is to identify the factors that determine the voting behaviors of African populations in a context of strong competition between different political products. To do this, a synoptic review of concepts involved is first presented. Then, 60 semi-directive interviews were conducted with persons who have the voter cards and who participated in the vote during the last two presidential and legislative elections in order to identify the factors that influenced their decision. A content analysis of the interviewees＇ speeches reveals that four categories of factors determine the electoral behavior of Cameroonians： candidate profile, socio economic, political and situational factors.
文摘Human branding has become an essential issue in political marketing.It is exempli fied in the election of American Presidents.This paper examines the American experience to suggest a typology of human branding that may apply in both presidential and other political systems.It examines examples of presidential human brands from George Washington on but,given significant changes to electoral procedures,concentrates on first-time successful presidential candidates since 1901.The fourfold typology offers an interrelated set of ideal types that will augment the analysis of human branding.It is applied to presidents when they take up office rather than after serving.The typology draws on the source of primary brand association and relation to the core political system of each politician.
