Discussion on the Problems Faced by Film and Television Education and the Development Trends in the New Media Environment

With the development of the economy,film and television education has gradually received more and more attention.With the rapid development of new media technologies,there are still some problems in film and television education in the new media environment.This paper mainly analyzes the problems faced by film and television education in the new media environment,and the development direction of film and television education in the new media era,and explores the forms of film and television education and film industry integration.

The Current Situation, Problems, and Suggestions of Film and Television Education in Primary and Middle Schools

This study investigates the current situation of the film and television education in primary and secondary schools in China. The purpose is to find out the problems existing in the current film and television education in primary and secondary schools, and give improvement measures. A questionnaire was designed in this study and teachers in 89 primary and secondary schools in Liaocheng City, Shandong Province filled in the questionnaires. A total of 355 valid questionnaires were collected. This study analyzed the survey data, and drawn a series of conclusions about the current situation of film and television education in primary and secondary schools on the basis of data analysis. Based on the results of the survey, some suggestions are given to provide reference for the development of film and television education in primary and secondary schools.

On the Challenge to Traditional Film and Television Cultural ＆ Creative Industry from the Fourth Media

The emergence and development of the "fourth media" will become the focal competition power in the subsequent development of the film and television cultural & creative industry.This paper,on the one hand,will illustrate the characteristics of the "fourth media" in the terms of history;on the other hand,it will emphasize that the economic benefits of the traditional media have been replaced by social contact media.The advantages of the "fourth media" are obvious and it will keep developing.We hope that the "fourth media" market in China could improve constantly with strategic vision and integrate into the world market.

On international distribution strategy of Chinese film & television works

Nowadays,with the rapid development of economy and technology,Chinese film&television industry has made great advancement,owning a prosperous domestic market and gaining a lot of profits.However,the overseas market of Chinese film&television works is still lagging behind.As the economic globalization has fastened the free trade in the world,its international distribution is important for it could represent Chinese cultural values and help to spread Chinese"soft power".Therefore,some strategies would be proposed in the essay,in order to solve the existing problems in the international distribution of Chinese film&television works,such as box-office deficits,cultural discounts and trade barriers,etc.

Development Opportunities and Challenges of Film and Television Industry in the Post-Epidemic Era

The sudden outbreak of COVID-19 in 2020 has not only caused a serious impact on the development of China's economy,but also on China's cultural industry,especially the film and television industry,which is now entering the post-epidemic era.This paper explains the impact of the epidemic on domestic and foreign film and television industry and the three major impacts on the film industry,and then interprets the response measures of the film and television industry in the post-epidemic era.

Large Area Flat-screen Liquid Crystal Television(continued 1 )

A modular flat-screen liquid crystal television display is described. The picture elements of the modules may be emissive, reflective or transmissive. The flat-screen liquid crystal television also comprised of an electrical control circuit capable of categorizing incoming television picture signals corresponding to the modules in the array and directing the electrical signals to the drive circuits of each module according to the portion of the television picture to be reproduced by the picture elements of that module. The picture elements are preferably formed in a light modulating film composed of a liquid crystal dispersion in a polymeric binder. A color display was also produced by placing a patterned red-green-blue filter adjacent the active matrix so that each picture element could also be coordinated with the color components of a color video signal.

Large Area Flat-screen Liquid Crystal Television

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民族志动画中的跨越“在场”与记忆“再现”——基于湘西苗族仙娘仪式影像的实践反思

文化记忆是一个民族凝聚群体、实现文化认同的重要内核,其中族群仪式作为一种具体的文化行为深嵌于特定的社会情景场域,对集体记忆和文化记忆的构筑起到关键作用,一直是人类学研究的重要议题。民族志动画通过一套特别的视觉媒介符号体系进行知识生产与意义呈现,在表达回忆、经历等抽象经验方面可跨越“在场”时空屏障,为新时代的影视人类学提供新的范式实验和新的模态可能。基于湘西苗族仙娘仪式影像实践,通过与文化持有者开展互为主体性合作和反身性对话,可生成饱含原住民真切情感的民族志动画影像文本,在影像志的“抒写”中实现仪式记忆的“再现”与族群文化记忆的表达。

2023年中国影视剧研究现状与前沿议题

本文对2023年中国影视剧研究主要学术议题进行了分析、综述。相关议题既有影视剧基础理论研究,包括影视剧本体、美学、文化等;也有影视剧创作与传播研究,包括叙事风格、类型结构、人物塑造、地域形象、对外传播等;还有影视剧产业与运营以及影视剧与新媒体等研究。不过,相关研究在研究方法、理论与视野方面尚存在一定局限性,需要进一步创新。

影视服装语言的特点与功能

影视服装作为一种视觉语言,具备鲜明的象征性、审美性与流行性,在叙事中扮演着至关重要的角色,不仅是角色外在形象的呈现,更蕴含着丰富的文化内涵和深层的象征意义,对情节发展、人物塑造以及主题表达都有着不可忽视的作用。介绍了影视服装语言的特征,分析了影视服装语言的功能性,及其功能与价值的实现路径。为充分发挥服装语言在影视作品中的作用,要根据人物形象进行服装设计,并基于剧情借助服装进行铺垫设计,突出人物的情绪变化,与剧情、人物、场景等元素相互交织,共同构建起影片的叙事空间,促进影视作品中的人物塑造、氛围渲染与主题表达。

数字化与工业化背景下浙江影视产业的机遇与挑战

浙江在历史上一直是中国电影的重镇,其影视产业有着深厚的历史底蕴。在影视产业化改革的推动下,浙江根据自身发展的特点,提升影视产业的整合性和集中度,积极探索影视产业工业化转型之路,提高生产效率,实现规模经济,取得了积极成效。在数智化背景下,生成式人工智能对影视生产的创意、策划、制作环节以及美学观念都将产生重要影响。浙江的影视产业在数字资产、大模型、算法等方面都已开始布局,未来将继续保持科技之翼与文学之翼同频共振,进一步整合数字技术与传统影视制作工艺,推动科技与内容的深度融合,通过优化资源配置和提高生产效率,实现高质量发展。

多模态语境重构与中国影视文化的传播——以影片《我和我的祖国》字幕翻译为例

数字媒体技术的发展使得影视文化已逐步成为具有重大影响力的传播方式。鉴于此,本研究以影片《我和我的祖国》为例,在量化分析软件ELAN的技术支持下,通过整合语境重构理论与三维语境分析模式,分析并总结了字幕翻译在影视文化传播中的多模态语境重构过程与原则。研究表明:多模态语境重构涉及各个模态之间的交互融合与意义构建,具体表现为要素添加、要素删减、要素替代和要素转换;此外,在多模态语境重构过程中,译者须遵循灵活筛选、准确输出、动态对等、有效传递和即时反馈的原则,以进一步提高字幕翻译质量并促进影视文化的传播。本文旨在探索多模态语境重构在字幕翻译中的运用,以期为推动影视文化传播的应用研究领域提供可借鉴路径。

“女性向”网络文学影视改编的影响及优化策略

网络文学在为影视改编提供了丰富内容和题材的同时,也拓展了自身的发展空间。规模不断扩大的“女性向”网络文学影视改编展现了当代女性自我主体意识的觉醒和审美倾向的转变,其在提升网络文学商业价值的同时,也产生了内容脱离原有语境、故事内核单一、现实观照不足等问题。当下,“女性向”网络文学影视改编应尊重原著、合理改编,正确诠释女性主义,传递正向的价值观,推动网络文学与影视融合高质量发展。

论人工智能在影视配音艺术中的应用、影响与启示

人工智能配音是指以大数据处理与学习、虚拟合成与化身、人机交互等人工智能技术为动力,负责广播、电视、电子出版物和互联网上的同步和广播任务的智能媒体产品。人工智能同步技术在当前配音领域的引入,使配音的形式更加丰富多彩。从人工智能配音发展现状的梳理出发,阐述了人工智能配音的实际应用场景,对比人工智能配音相比传统真人配音的优劣,分析人工智能配音对影视配音行业的影响,重点落脚在于人工智能配音时代配音人员应如何保持自身独特优势。

新文科建设背景下影视短视频的迷思与进路

科技革命极大地改变了文化生产与传播的方式,但文科对现实的解释力与影响力却日趋式微,甚至陷入怀旧与自我指涉的循环之中。从“影视传播学”这一学科面向来看,教育部从2018年开始推动的高校“新文科”建设,为影视教育的深入反思和继续改革提供了契机。影视短视频近年来在短视频平台全方位兴起,标志着我国影视传播进入了深度去中心化、以大众为舞台的“影视传播2.0”阶段。这种全新的影视传播样态看似已在“人文精神”与“实用功能”之间寻找到了平衡点,但现实传播中影视短视频却乱象丛生:软色情和性暗示、不良行为示范、身体和语言暴力等内容挑战着社会道德的底线;恶意剪辑篡改剧情、过分解读制造卖点、商业横滥收编文化等伦理失范现象也同样掣搦着网络空间的清朗。影视专业应承担起影视传播治理现代化的新使命,抓住新文科建设契机,突破以往人才培养的学科壁垒。同时,加大技术伦理及新媒体时代职业伦理的教育力度,提高影视从业人员专业素养和伦理意识。