In this study, we aim to understand the characteristics of online group-buying consumers and to investigate salient factors which influence the continuance intention of online group-buying platforms （OGBP） to bridge...In this study, we aim to understand the characteristics of online group-buying consumers and to investigate salient factors which influence the continuance intention of online group-buying platforms （OGBP） to bridge this knowledge gap. An expectation-confirmation model of information systems （IS） continuance is adapted to construct a research model in online group-buying contexts. A total of 289 complete and valid responses were collected. Our findings contribute to academics and practitioners in two ways： Firstly, our respondents show that they are young （93% of the respondents＇ ages range between 19 and 28 years old）, female （88% of the respondents）, and thrifty （82% of the respondents＇ transaction amounts are below US$16）. Secondly, based on our results, price performance expectations have a direct impact on confirmation. In addition, in contrast to the IS continuance model （Bhattacherjee, 2001）, the effect of perceived usefulness on satisfaction is not supported. Thus, in online group-buying settings, confirmation is the key antecedent of satisfaction. Satisfaction and perceived usefulness are significantly associated with OGBP continuance intention. Consequently, in addition to offering a wide assortment of merchandise and a convenient online shopping experience to enhance customers＇ perceived usefulness of OGBP, OGBP managers should aim low-price marketing strategies at this female, young, thrifty and price-sensitive segment to transcend consumers＇ price expectations and attract consumers＇ continued intention to visit OGBP.展开更多
The primary goal of this paper is to price European options in the Merton＇s frame- work with underlying assets following jump-diffusion using fuzzy set theory. Owing to the vague fluctuation of the real financial mar...The primary goal of this paper is to price European options in the Merton＇s frame- work with underlying assets following jump-diffusion using fuzzy set theory. Owing to the vague fluctuation of the real financial market, the average jump rate and jump sizes cannot be recorded or collected accurately. So the main idea of this paper is to model the rate as a triangular fuzzy number and jump sizes as fuzzy random variables and use the property of fuzzy set to deduce two different jump-diffusion models underlying principle of rational expectations equilibrium price. Unlike many conventional models, the European option price will now turn into a fuzzy number. One of the major advantages of this model is that it allows investors to choose a reasonable European option price under an acceptable belief degree. The empirical results will serve as useful feedback information for improvements on the proposed model.展开更多
文摘In this study, we aim to understand the characteristics of online group-buying consumers and to investigate salient factors which influence the continuance intention of online group-buying platforms （OGBP） to bridge this knowledge gap. An expectation-confirmation model of information systems （IS） continuance is adapted to construct a research model in online group-buying contexts. A total of 289 complete and valid responses were collected. Our findings contribute to academics and practitioners in two ways： Firstly, our respondents show that they are young （93% of the respondents＇ ages range between 19 and 28 years old）, female （88% of the respondents）, and thrifty （82% of the respondents＇ transaction amounts are below US$16）. Secondly, based on our results, price performance expectations have a direct impact on confirmation. In addition, in contrast to the IS continuance model （Bhattacherjee, 2001）, the effect of perceived usefulness on satisfaction is not supported. Thus, in online group-buying settings, confirmation is the key antecedent of satisfaction. Satisfaction and perceived usefulness are significantly associated with OGBP continuance intention. Consequently, in addition to offering a wide assortment of merchandise and a convenient online shopping experience to enhance customers＇ perceived usefulness of OGBP, OGBP managers should aim low-price marketing strategies at this female, young, thrifty and price-sensitive segment to transcend consumers＇ price expectations and attract consumers＇ continued intention to visit OGBP.
基金Supported by the Key Grant Project of Chinese Ministry of Education(309018)National Natural Science Foundation of China(70973104 and 11171304)the Zhejiang Natural Science Foundation of China(Y6110023)
文摘The primary goal of this paper is to price European options in the Merton＇s frame- work with underlying assets following jump-diffusion using fuzzy set theory. Owing to the vague fluctuation of the real financial market, the average jump rate and jump sizes cannot be recorded or collected accurately. So the main idea of this paper is to model the rate as a triangular fuzzy number and jump sizes as fuzzy random variables and use the property of fuzzy set to deduce two different jump-diffusion models underlying principle of rational expectations equilibrium price. Unlike many conventional models, the European option price will now turn into a fuzzy number. One of the major advantages of this model is that it allows investors to choose a reasonable European option price under an acceptable belief degree. The empirical results will serve as useful feedback information for improvements on the proposed model.
