Study on pricing decision of new energy vehicle supply chain under Baa S model

Based on the Baa S model,a new energy vehicle supply chain game model composed of battery-swapping operators and vehicle manufacturers was constructed,and the corresponding optimal decisions of the supply chain members were obtained.The influence of related parameters on the equilibrium results was analyzed,and the Matlab was used for example analysis.The results show that:(1)The increase in the average consumer commuter mileage over the life of the vehicle can promote the increase in the demand for new energy vehicles and the profits of the supply chain members,which has a driving effect on the development of the battery swap industry.(2)Consumer sensitivity coefficient to the price of battery swap has a negative impact on battery-swapping price,new energy vehicle price,market demand for new energy vehicles,and profits of vehicle manufacturers and battery-swapping operators.

Pricing Decision of E-Commerce Supply Chains with Return and Online Review of Product Quality

The online review function helps consumers grasp more real product information and reduce the possibility of returning, but it may also damage firms’ reputations or profits. However, few studies considered the relationship between online reviews and consumer returns. Based on this, we develop an e-commerce supply chain(E-SC) game model consisting of a single manufacturer and a single e-platform, aiming to explore the relationship between consumer returns and online reviews and to analyze the impact on both the decision-making of E-SC members and their profits. We find that there is a negative relationship between consumer returns and online reviews of product quality, and consumer returns make the pricing decisions in the two scenarios of yes/no online reviews move toward two different directions. Only when the online review is positive and higher than a certain threshold will it have a positive impact on sales and E-SC members’ profits. Finally, we design a new “commission joint returns and quality improvement costs sharing” contract to optimize the decentralized model with online reviews, and we find that the higher the accuracy of product information, the less conducive the contract applied to E-SC.

Investment in deepwater oil and gas exploration projects:a multi-factor analysis with a real options model

Deepwater oil and gas projects embody high risks from geology and engineering aspects, which exert substantial influence on project valuation. But the uncer- tainties may be converted to additional value to the projects in the case of flexible management. Given the flexibility of project management, this paper extends the classical real options model to a multi-factor model which contains oil price, geology, and engineering uncertainties. It then gives an application example of the new model to evaluate deepwater oil and gas projects with a numerical analytical method. Compared with other methods and models, this multi-factor real options model contains more project information. It reflects the potential value deriving not only from oil price variation but also from geology and engi- neering uncertainties, which provides more accurate and reliable valuation information for decision makers.

Cause-related Marketing Strategy in Supply Chain Considering Quality Differentiation

Cause-related marketing(CRM),as an organic combination of marketing and corporate social responsibility(CSR),has been widely used in the supply chain.However,the existing literature rarely studies the CRM strategy the in the supply chain.This paper explores the pricing decisions and CRM strategy of supply chain members by examining a supply chain system consisting of a manufacturer and a retailer,where the manufacturer produces two quality differentiated products.By developing a Stackelberg model for three scenarios,including the No CRM strategy,CRM strategy for the high-quality product,and CRM strategy for the low-quality product,this paper finds that the CRM strategy will result in higher wholesale and sales prices for the cause-related product.In addition,consumers’pro-sociality and the degree of product quality differentiation are critical to the manufacturer’s choice of CRM strategy.When the quality difference differs significantly,the manufacturer should implement CRM for the high-quality product in a market with low consumer pro-sociality and for the low-quality product in a market with high consumer pro-sociality;when the product quality difference is slight,the manufacturer should choose to implement CRM for the low-quality product regardless of consumer’s pro-sociality.Furthermore,the model is extended to that the retailer implements the CRM strategy and a retailer-led supply chain.The results indicate that CRM strategy in the supply chain is not influenced by the implementing entity or the supply chain leader.