Are Environmental Vanguard Firms More Proactive Towards Environmental Conservation?An Empirical Study of Power Sector Firms in India

Environmental protection is a crucial issue for environmentalists and researchers.Almost every stakeholder in the industrial production process of a product is concerned about the detrimental effects on the environment due to emissions.Though environmental regulations are in place,some firms across diverse industrial sectors are considered as the environmental vanguard,i.e.,leaders in environmental protection.Does being environmental vanguard result in environmental proactivity?This paper,through an empirical study of Indian power sector firms,studies the environmental proactivity of the firms who are known to be leaders in the adoption of environmental protection norms.A questionnaire-based survey method is used to analyse the responses statistically.The study uses 280 responses for the analysis of the data.Eight hypotheses are proposed and tested statistically through Structural Equation Modelling(SEM).The statistical analysis reveals that the firms who are environmental vanguard are more proactive towards environmental protection.The findings of the study can be useful for the policymakers and environmental managers in the formulation of policies which can be considered as a benchmark for the firms for the protection of the environment.

Green managerial practices and green performance:A serial mediation model

This study examines the influence of green supply chain management(GSCM)practices and green culture on green performance in the manufacturing sector through the mediating effect of proactive environmental strategy(PES)and green product innovation(GPI).A quantitative approach was followed,and partial least squares structural equation modeling(PLS-SEM)was used for hypothesis testing.A questionnaire was used to collect data,and 663 questionnaires were included in the final analysis.Contrary to our expectations,the results showed that GscM practices do not influence green performance,whereas green culture is positively related to green performance.The results show that PES and GPI explain the relationship between GSCM practices,green culture,and green performance.PES and GPI sequentially mediated GSCM practices,green culture,and green performance.Moreover,PES and GPI significantly improved green performance.This study aims to extend the scholarly appreciation of GscM practices and the impact of green culture on green performance by examining the mediating effects of PES and GPI on these relationships.The implications and future research avenues are also discussed.