In the context of the digital economy, agricultural product marketing has also undergone new development, and the models of agricultural product marketing are constantly innovating. Based on the current sales situatio...In the context of the digital economy, agricultural product marketing has also undergone new development, and the models of agricultural product marketing are constantly innovating. Based on the current sales situation of Tashan Pomegranate, this paper analyzed the existing sales channels of Tashan Pomegranate. It found that Tashan Pomegranate currently has insufficient online marketing channels, incomplete logistics system, and a lack of comprehensive talents in online marketing. In response to the existing problems, constructive recommendations are proposed for the online marketing channels of agricultural products in Lieshan District, and a network marketing path suitable for Tashan Pomegranate in Lieshan District was explored.展开更多
According to the statistics of the Ministry of Agriculture,the planting area of citrus would increase steadily,and the yield would decline slightly,2. 556 7 million ha and 36. 168 million t,respectively. Compared with...According to the statistics of the Ministry of Agriculture,the planting area of citrus would increase steadily,and the yield would decline slightly,2. 556 7 million ha and 36. 168 million t,respectively. Compared with 2015,the planting area would increase by 1. 97% and the yield would increase by 1. 17%. According to the production scheduling of Chongqing Agricultural Commission,the citrus production in Chongqing in 2016 would continue to maintain a steady and rapid growth,the estimated area and yield were 0. 206 7 million ha and 2. 8 million t,increasing by 4. 27% and 4. 48% compared with 2015 respectively. By the end of November 2016,most of mature citrus products in Chongqing would show different degree of rise in purchasing price,while the purchasing price of red orange and some processed raw material fruits would show different amplitude of decline. On the whole,the production and marketing situation of Chongqing citrus would become better.展开更多
In the world,development modes of farmers specialized cooperative economic organizations mainly includes two types:( i) specialized agricultural cooperatives with the United States of America as representative,and( ii...In the world,development modes of farmers specialized cooperative economic organizations mainly includes two types:( i) specialized agricultural cooperatives with the United States of America as representative,and( ii) comprehensive agricultural cooperatives with Japan and South Korea as representative. In comparison,China mainly develops farmers specialized cooperatives which are agricultural production with family as unit and small in land and management scale like agricultural production in Japan. Therefore,in marketing of agricultural products,cooperatives in the United States of America and Japan have successful experience. China may learn such experience in the development of farmers specialized cooperatives.展开更多
This paper applies conjoint analysis approach to simulate and determine the optimal marketing mix for a Romanian company that struggles to face the market higher competition. The company intends to launch its product ...This paper applies conjoint analysis approach to simulate and determine the optimal marketing mix for a Romanian company that struggles to face the market higher competition. The company intends to launch its product into a new market and surveys the likelihood of getting international. The survey helps the company to gather information from clients regarding product characteristics, price, method of distribution, and promotion, according to customer preferences. Having these data, it is made a marketing simulation using conjoint analysis in order to get the optimal marketing mix in launching the product on a new market. The optimal marketing mix is given by the highest mix of utility for the clients, but sometimes the marketing manager would choose a little bit lower utility mix, forced by the company restrictions.展开更多
The annual output of China ' s silica brick amounts up to over 300 thousand tons, which accounts for more than 10% of the total output of silica bricks in the world. Besides satisfying domestic markets , China s s...The annual output of China ' s silica brick amounts up to over 300 thousand tons, which accounts for more than 10% of the total output of silica bricks in the world. Besides satisfying domestic markets , China s silica bricks have been exported to many countries and regions such as Japan, USA etc. In this paper, the situation of silica bricks production, technology, sales and exporting have been described. Also suggestions on improvement of silica bricks quality and exporting, corporation with foreign partners have been put forward in order to win larger market share both at home and abroad.展开更多
Community forestry (CF) was introduced in Cameroon in 1994 as a way to reduce poverty and enhance sustainable forest management. CF activities have primarily focused on timber exploitation rather than non-timber for...Community forestry (CF) was introduced in Cameroon in 1994 as a way to reduce poverty and enhance sustainable forest management. CF activities have primarily focused on timber exploitation rather than non-timber forest product (NTFP) collection, processing or marketing. The study reports on a two year participatory action research project that aimed to test ways of increasing access to income from NTFPs for women and people of the Baka ethnic group in nine CFs around Lomie, East Cameroon. After a participatory diagnosis of problems and stakeholders harvesting NTFPs, approaches to enhance processing, packaging, marketing, monitoring and data collection were evaluated. This led to the development of a market information system that aimed to balance supply and demandby providing information lines on market prices between buyers and sellers. Training support was provided for sustainable harvesting, and to aid harvesters to negotiate prices. This led to 100% price increase in group sales; an increase in selling prices by 39% and an increased sales volume of six NTFPs: Irvingia gabonensis, Ricinodendron heudelotii, Pentacletra macrophylla, Baillonela toxisperma, Tetrapleura tetraptera, Pleurotus tuber-regiumresulting in a sales revenue increaseof 210% (to ε772,500) between 2010 and 2012. In a context where logging is restricted to men, supporting access to NTFP markets has led to increased income for women and Baka. These results suggest that support to sustainably harvest and market NTFPs can aid development and access to markets for women and minority ethnic groups. The implications for the revision of the law on small scale commercialization, and the ability of the CFs to continue this system without support from development NGOs are discussed.展开更多
Established in September 1995,theChangjiang Agricultural Products Whole-sale Market is a modern,multi-functionaland comprehensive trading market,integrating the whole-sales of agriculturaland side-line products,dry fr...Established in September 1995,theChangjiang Agricultural Products Whole-sale Market is a modern,multi-functionaland comprehensive trading market,integrating the whole-sales of agriculturaland side-line products,dry fresh fruits,vegetables,poultry,meats,aquiculture,delicatessen,native produce,smallcommodities,foodstuffs,drinks,cigarettesand wines,daily necessities,garments,shoesand caps,children’s articles,beddings,furniture,cosmetics,hardware,electricalappliances,telecom materials,buildingmaterials,fine chemicals,electronics,展开更多
China’s market for products and services designed for mothers,infants and children,experienced emerging developments in retail channels,according to a recent Roland Berger publication titled'China’s MotherInfant...China’s market for products and services designed for mothers,infants and children,experienced emerging developments in retail channels,according to a recent Roland Berger publication titled'China’s MotherInfant-Childproducts Market Research Report'.展开更多
This article is based on growth, financial multidimensional perspective of redundancy and product market competition, focus on growth as a key variable, to explore the growth of financial redundancy and product market...This article is based on growth, financial multidimensional perspective of redundancy and product market competition, focus on growth as a key variable, to explore the growth of financial redundancy and product market competition. The data of 326 real estate companies were selected for empirical analysis. The research finds that the financial redundancy promotes competition in the product market, and the relationship between the growth of the enterprise growth and the competition between the financial redundancy and the competition of the product market.展开更多
During the Eighth Five-year Plan,China built 11 sets of PE equipment,including 2 sets of LDPE, 8 sets of LLDPE and 1 set of HDPE, with a total production capacity of 1.1 million tons.By 1996, total production capacity...During the Eighth Five-year Plan,China built 11 sets of PE equipment,including 2 sets of LDPE, 8 sets of LLDPE and 1 set of HDPE, with a total production capacity of 1.1 million tons.By 1996, total production capacity of PE across the whole country had reached 2.17 million tons. The production equipment for polyethylene has reached design requirements in output yield,quality, material and energy consumption, and environmental protection, and some have even exceeded the design level. PE equipment and technology has taken a step further towards展开更多
The reasonable marketing orientation is related to the survival and the development of the enterprises. According to the disadvantages and superiority of the middle and small sized enterprises of our country, this pap...The reasonable marketing orientation is related to the survival and the development of the enterprises. According to the disadvantages and superiority of the middle and small sized enterprises of our country, this paper analyzes the new thought about the marketing orientation from the aspects of marketing product orientation, marketing way orientation, marketing target orientation, marketing strategy orientation and marketing idea orientation. It has great theoretical and practical significance.展开更多
The Suzhou Medical Appliances Factory is currently the sole factory specializing in the production of ocular medical appliances. Products of the factory include ocular operational apparatus; optical diagnostic apparat...The Suzhou Medical Appliances Factory is currently the sole factory specializing in the production of ocular medical appliances. Products of the factory include ocular operational apparatus; optical diagnostic apparatus, electronic treatment instruments, artificial crystals in 4 categories, 150 species and 450 specifications.展开更多
According to the statistics of production and marketing data of major enterprises in 2021 by Surfac-tant Committee of China Cleaning Industry Association(CCIA),the development trend of main raw materials and products ...According to the statistics of production and marketing data of major enterprises in 2021 by Surfac-tant Committee of China Cleaning Industry Association(CCIA),the development trend of main raw materials and products of surfactant industry is analyzed in detail.The main trend development trend and characteristics of product structure is discussed under the influence of COVID-19,crude oil price fluctuation and economic structure adjustment.It pointed that the direction and planning of high-quality industry and the demand of new market in the 14th Five-Year.Product structure innovation and technological innovation is important.展开更多
According to the statistics of production and marketing data of relevant raw materials and products of enterprises above designated size by the Surfactant Committee of China Cleaning Industry Association(CCIA),the pro...According to the statistics of production and marketing data of relevant raw materials and products of enterprises above designated size by the Surfactant Committee of China Cleaning Industry Association(CCIA),the production status and market of main raw materials and products in 2019 were analyzed,and it was pointed out that the trend of traditional raw materials and products in domestic surfactant industry tended to be stable in 2019,with more obvious characteristics of scale and intensification.It was also found that the potential for future market development of specialty products is great because of the rapid growth of production and market,while the feature of high added value contained in needs to be further improved.展开更多
文摘In the context of the digital economy, agricultural product marketing has also undergone new development, and the models of agricultural product marketing are constantly innovating. Based on the current sales situation of Tashan Pomegranate, this paper analyzed the existing sales channels of Tashan Pomegranate. It found that Tashan Pomegranate currently has insufficient online marketing channels, incomplete logistics system, and a lack of comprehensive talents in online marketing. In response to the existing problems, constructive recommendations are proposed for the online marketing channels of agricultural products in Lieshan District, and a network marketing path suitable for Tashan Pomegranate in Lieshan District was explored.
基金Supported by Modern Agricultural Technology System with Characteristic Benefit for Late-maturing Citrus in Chongqing Municipality
文摘According to the statistics of the Ministry of Agriculture,the planting area of citrus would increase steadily,and the yield would decline slightly,2. 556 7 million ha and 36. 168 million t,respectively. Compared with 2015,the planting area would increase by 1. 97% and the yield would increase by 1. 17%. According to the production scheduling of Chongqing Agricultural Commission,the citrus production in Chongqing in 2016 would continue to maintain a steady and rapid growth,the estimated area and yield were 0. 206 7 million ha and 2. 8 million t,increasing by 4. 27% and 4. 48% compared with 2015 respectively. By the end of November 2016,most of mature citrus products in Chongqing would show different degree of rise in purchasing price,while the purchasing price of red orange and some processed raw material fruits would show different amplitude of decline. On the whole,the production and marketing situation of Chongqing citrus would become better.
基金Supported by Social Science Foundation of Yangtze University in 2015(2015csy007)
文摘In the world,development modes of farmers specialized cooperative economic organizations mainly includes two types:( i) specialized agricultural cooperatives with the United States of America as representative,and( ii) comprehensive agricultural cooperatives with Japan and South Korea as representative. In comparison,China mainly develops farmers specialized cooperatives which are agricultural production with family as unit and small in land and management scale like agricultural production in Japan. Therefore,in marketing of agricultural products,cooperatives in the United States of America and Japan have successful experience. China may learn such experience in the development of farmers specialized cooperatives.
文摘This paper applies conjoint analysis approach to simulate and determine the optimal marketing mix for a Romanian company that struggles to face the market higher competition. The company intends to launch its product into a new market and surveys the likelihood of getting international. The survey helps the company to gather information from clients regarding product characteristics, price, method of distribution, and promotion, according to customer preferences. Having these data, it is made a marketing simulation using conjoint analysis in order to get the optimal marketing mix in launching the product on a new market. The optimal marketing mix is given by the highest mix of utility for the clients, but sometimes the marketing manager would choose a little bit lower utility mix, forced by the company restrictions.
文摘The annual output of China ' s silica brick amounts up to over 300 thousand tons, which accounts for more than 10% of the total output of silica bricks in the world. Besides satisfying domestic markets , China s silica bricks have been exported to many countries and regions such as Japan, USA etc. In this paper, the situation of silica bricks production, technology, sales and exporting have been described. Also suggestions on improvement of silica bricks quality and exporting, corporation with foreign partners have been put forward in order to win larger market share both at home and abroad.
文摘Community forestry (CF) was introduced in Cameroon in 1994 as a way to reduce poverty and enhance sustainable forest management. CF activities have primarily focused on timber exploitation rather than non-timber forest product (NTFP) collection, processing or marketing. The study reports on a two year participatory action research project that aimed to test ways of increasing access to income from NTFPs for women and people of the Baka ethnic group in nine CFs around Lomie, East Cameroon. After a participatory diagnosis of problems and stakeholders harvesting NTFPs, approaches to enhance processing, packaging, marketing, monitoring and data collection were evaluated. This led to the development of a market information system that aimed to balance supply and demandby providing information lines on market prices between buyers and sellers. Training support was provided for sustainable harvesting, and to aid harvesters to negotiate prices. This led to 100% price increase in group sales; an increase in selling prices by 39% and an increased sales volume of six NTFPs: Irvingia gabonensis, Ricinodendron heudelotii, Pentacletra macrophylla, Baillonela toxisperma, Tetrapleura tetraptera, Pleurotus tuber-regiumresulting in a sales revenue increaseof 210% (to ε772,500) between 2010 and 2012. In a context where logging is restricted to men, supporting access to NTFP markets has led to increased income for women and Baka. These results suggest that support to sustainably harvest and market NTFPs can aid development and access to markets for women and minority ethnic groups. The implications for the revision of the law on small scale commercialization, and the ability of the CFs to continue this system without support from development NGOs are discussed.
文摘Established in September 1995,theChangjiang Agricultural Products Whole-sale Market is a modern,multi-functionaland comprehensive trading market,integrating the whole-sales of agriculturaland side-line products,dry fresh fruits,vegetables,poultry,meats,aquiculture,delicatessen,native produce,smallcommodities,foodstuffs,drinks,cigarettesand wines,daily necessities,garments,shoesand caps,children’s articles,beddings,furniture,cosmetics,hardware,electricalappliances,telecom materials,buildingmaterials,fine chemicals,electronics,
文摘China’s market for products and services designed for mothers,infants and children,experienced emerging developments in retail channels,according to a recent Roland Berger publication titled'China’s MotherInfant-Childproducts Market Research Report'.
文摘This article is based on growth, financial multidimensional perspective of redundancy and product market competition, focus on growth as a key variable, to explore the growth of financial redundancy and product market competition. The data of 326 real estate companies were selected for empirical analysis. The research finds that the financial redundancy promotes competition in the product market, and the relationship between the growth of the enterprise growth and the competition between the financial redundancy and the competition of the product market.
文摘During the Eighth Five-year Plan,China built 11 sets of PE equipment,including 2 sets of LDPE, 8 sets of LLDPE and 1 set of HDPE, with a total production capacity of 1.1 million tons.By 1996, total production capacity of PE across the whole country had reached 2.17 million tons. The production equipment for polyethylene has reached design requirements in output yield,quality, material and energy consumption, and environmental protection, and some have even exceeded the design level. PE equipment and technology has taken a step further towards
文摘The reasonable marketing orientation is related to the survival and the development of the enterprises. According to the disadvantages and superiority of the middle and small sized enterprises of our country, this paper analyzes the new thought about the marketing orientation from the aspects of marketing product orientation, marketing way orientation, marketing target orientation, marketing strategy orientation and marketing idea orientation. It has great theoretical and practical significance.
文摘The Suzhou Medical Appliances Factory is currently the sole factory specializing in the production of ocular medical appliances. Products of the factory include ocular operational apparatus; optical diagnostic apparatus, electronic treatment instruments, artificial crystals in 4 categories, 150 species and 450 specifications.
文摘According to the statistics of production and marketing data of major enterprises in 2021 by Surfac-tant Committee of China Cleaning Industry Association(CCIA),the development trend of main raw materials and products of surfactant industry is analyzed in detail.The main trend development trend and characteristics of product structure is discussed under the influence of COVID-19,crude oil price fluctuation and economic structure adjustment.It pointed that the direction and planning of high-quality industry and the demand of new market in the 14th Five-Year.Product structure innovation and technological innovation is important.
文摘According to the statistics of production and marketing data of relevant raw materials and products of enterprises above designated size by the Surfactant Committee of China Cleaning Industry Association(CCIA),the production status and market of main raw materials and products in 2019 were analyzed,and it was pointed out that the trend of traditional raw materials and products in domestic surfactant industry tended to be stable in 2019,with more obvious characteristics of scale and intensification.It was also found that the potential for future market development of specialty products is great because of the rapid growth of production and market,while the feature of high added value contained in needs to be further improved.