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Consumers'Purchase Intention of Geographical Indication Agricultural Products under the Background of Live-streaming Sales:An Exploratory Research Based on Grounded Theory 被引量:1
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作者 Chuwei ZHANG Yueli ZHANG 《Asian Agricultural Research》 2021年第1期21-26,31,共7页
Exploring the mechanism for the formation of consumer purchase intentions of geographical indication agricultural products in the context of live-streaming sales can provide an important reference for brand marketing ... Exploring the mechanism for the formation of consumer purchase intentions of geographical indication agricultural products in the context of live-streaming sales can provide an important reference for brand marketing of geographical indication agricultural products.In this study,in-depth interviews were conducted with consumers of geographical indication agricultural products.Based on grounded theory,open coding,axial coding and selective coding were performed for interview text.Finally,21 concepts,7 subcategories and 3 main categories were obtained,and a model of the formation mechanism of the purchase intention of geographical indication agricultural products under the background of live-streaming sales was constructed,that is,"consumer cognition-consumer attitude-consumer behavior".Among them,consumer cognition includes two dimensions:the type of geographical indication agricultural products and the live-streaming appeal strategy,i.e.,the personal cognition of consumer and the promotion of live-streaming host's strategy.Consumer attitude is value perception of consumers,mainly including two dimensions of functional value and emotional value.Consumer behavior is the consumer's willingness to buy.It has been concluded that the types of geographical indication agricultural products interact with the live-streaming appeal strategies.Through the intermediary of consumers'value perception,consumers'purchase intention is generated.Among them,resource-oriented geographical indication agricultural products adopt rational live-streaming appeal strategies,which can enhance the consumer's perception of functional value,thereby promoting their purchase intention;and cultural and creative geographical indication agricultural products brands adopt perceptual live-streaming appeal strategies,which can enhance the emotional value perception of consumers,thereby promoting their purchase intention. 展开更多
关键词 Live-streaming sale Geographical indication agricultural product Consumer purchase intention Grounded theory
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Development and Reservation of Geographical Indication Products in China 被引量:2
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作者 Zhang Wen 《China Standardization》 2006年第2期31-35,共5页
With more than 5000-year civilization, China has gradually formed in its different regions hundreds of the geographic indication products, such as Longjing Tea, Maotai Liquor, Shaoxing Rice Wine, Jinghua Ham, Beijing ... With more than 5000-year civilization, China has gradually formed in its different regions hundreds of the geographic indication products, such as Longjing Tea, Maotai Liquor, Shaoxing Rice Wine, Jinghua Ham, Beijing Roast Duck, Xinjiang Honey Jelon, etc. They are the precious creatures of Chinese nation. 展开更多
关键词 In Development and Reservation of Geographical Indication Products in China
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A method for identifying coalbed methane co-production interference based on production characteristic curves: A case study of the Zhijin block, western Guizhou, China
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作者 GUO Chen QIN Yong +4 位作者 YI Tongsheng CHEN Zhenlong YUAN Hang GAO Junzhe GOU Jiang 《Petroleum Exploration and Development》 CSCD 2022年第5期1126-1137,共12页
Efficient detection of coalbed methane(CBM) co-production interference is the key to timely adjusting the development plan and improving the co-production efficiency. Based on production data of six typical CBM co-pro... Efficient detection of coalbed methane(CBM) co-production interference is the key to timely adjusting the development plan and improving the co-production efficiency. Based on production data of six typical CBM co-production wells in the Zhijin block of western Guizhou Province, China, the production characteristic curves, including production indication curve, curve of daily water production per unit drawdown of producing fluid level with time, and curve of water production per unit differential pressure with time have been analyzed to explore the response characteristics of co-production interference on the production characteristic curves. Based on the unit water inflow data of pumping test in coal measures, the critical value of in-situ water production of the CBM wells is 2 m^(3)/(d·m). The form and the slope of the initial linear section of the production indication curves have clear responses to the interference, which can be used to discriminate internal water source from external water source based on the critical slope value of 200 m^(3)/MPa in the initial linear section of the production indication curve. The time variation curves of water production per unit differential pressure can be divided into two morphological types: up-concave curve and down-concave curve. The former is represented by producing internal water with average daily gas production greater than 800 m^(3)/d, and the latter produces external water with average daily gas production smaller than 400 m^(3)/d. The method and critical indexes for recognition of CBM co-production interference based on the production characteristic curve are constructed. A template for discriminating interference of CBM co-production was constructed combined with the gas production efficiency analysis, which can provide reference for optimizing co-production engineering design and exploring economic and efficient co-production mode. 展开更多
关键词 coalbed methane multi-seam co-production interlayer interference production indication curve external water internal water discrimination template
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Research on Brand Construction of Geographical Indication of Agricultural Products in China under the Background of Rural Revitalization
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作者 Yajing REN Jinghua YANG +1 位作者 Shuo CHEN Fengying GONG 《Agricultural Biotechnology》 CAS 2022年第5期92-100,共9页
Geographical indications of agricultural products carry the unique product value accumulated in history. Relying on them to build regional brands is a powerful way to achieve stable income increase of farmers and sust... Geographical indications of agricultural products carry the unique product value accumulated in history. Relying on them to build regional brands is a powerful way to achieve stable income increase of farmers and sustainable development of agriculture. This paper summarized the development of geographical indications of agricultural products in China, and reviewed the development status of overall growth, significant regional differentiation and uneven categories. On the basis of affirming the necessity of brand building of agricultural products, this paper concluded the branding dilemma of the loss of geographical indication resources, weak supervision and insufficient investment of agricultural products in China. Therefore, this paper introduced the idea of "new three Pin and one standardization", and further built a three-stage branding path of "germplasm discovery, quality control, and brand promotion". Based on this, a combination strategy from attaching importance to germplasm quality to formulating brand strategy and enhancing brand competitiveness was proposed. The staged branding construction provides new development ideas for the branding of geographical indications of agricultural products in China, draws out a reference plan for the development of China’s regional characteristic agricultural industry, and lays a solid support for the revitalization of rural industries. 展开更多
关键词 Geographical indication of agricultural products BRAND New three Pin and one standardization Construction path
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Seed and Wasp Production in the Mutualism of Figs and Fig Wasps 被引量:1
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作者 YaoJin-yan ZhaoNan-xian +3 位作者 ChenYi-zhu JiaXiao-cheng DengYuan YuHui 《Forestry Studies in China》 CAS 2005年第1期25-28,共4页
Figs (Moracea: Ficus) and fig wasps (Hymenoptera: Chlocloids: Agaonideae) depend on each other to complete their reproduction. Monoecious fig species and their pollinating wasps are in conflict over the use of fig ov... Figs (Moracea: Ficus) and fig wasps (Hymenoptera: Chlocloids: Agaonideae) depend on each other to complete their reproduction. Monoecious fig species and their pollinating wasps are in conflict over the use of fig ovaries which can either produce one seed or one wasp. From observation on Ficus virens Ait., we showed that female flowers with outer layer of ovaries (near to the wall of syconium) had no significant difference from that with inner and interval layer of ovaries (near to the syconium cavity), in which most seeds and wasps were produced. This meant that fig tree provided the same potential resource for seed and wasps production. Observation indicated that there was usually only one foundress in syconium at female flower phase and no com- petition pollinators. Measurement of the style length of female flowers and the ovipositor of pollinators indicated that most ovaries could be reached by pollinator’s ovipositor. However, at the male flower phase, production of seeds was significantly more than that of wasps including non-pollinating wasps but there was no significant difference between seed and pollinating wasp production when without non-pollinating wasps produced. This result indicated that non-pollinating wasps competed ovaries not with seeds but with pollinating wasps for ovipositing. Bagged experiment showed that the sampling fig species was not self-sterile which was important for figs and wasps to survive bad season. Seed production in self-pollinated figs was not significantly different from total wasps in- cluding non-pollinating ones. This might be related with the weaker competition among wasps since bagged figs were not easy to reach by wasps from outside. 展开更多
关键词 FICUS Ficus wasp mutualism conflicts seed and wasp production Seed and Wasp Production in the Mutualism of Figs and Fig Wasps Yao Jin-yan1 2 Zhao Nan-xian1 Chen Yi-zhu1* Jia Xiao-cheng1 2 Deng Yuan1 2 Yu Hui1 2 1South China Botanical Garden Chinese Academy of Sciences Guangzhou 510650 P. R. China 2Graduate School of the Chinese Academy of Sciences Beijing 100039 P. R. China ABSTRACT Figs (Moracea: Ficus) and fig wasps (Hymenoptera: Chlocloids: Agaonideae) depend on each other to complete their reproduction. Monoecious fig species and their pollinating wasps are in conflict over the use of fig ovaries which can either produce one seed or one wasp. From observation on Ficus virens Ait. we showed that female flowers with outer layer of ovaries (near to the wall of syconium) had no significant difference from that with inner and interval layer of ovaries (near to the syconium cavity) in which most seeds and wasps were produced. This meant that fig tree provided the same potential resource for seed and wasps production. Observation indicated that there was usually only one foundress in syconium at female flower phase and no com- petition pollinators. Measurement of the style length of female flowers and the ovipositor of pollinators indicated that most ovaries could be reached by pollinator’s ovipositor. However at the male flower phase production of seeds was significantly more than that of wasps including non-pollinating wasps but there was no significant difference between seed and pollinating wasp production when without non-pollinating wasps produced. This result indicated that non-pollinating wasps competed ovaries not with seeds but with pollinating wasps for ovipositing. Bagged experiment showed that the sampling fig species was not self-sterile which was important for figs and wasps to survive bad season. Seed production in self-pollinated figs was not significantly different from total wasps in- cluding non-pollinating
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