The Chinese Recorder and Missionary Journal is one of the most valued English literature in China’s history of Christianity and the key publications of missionaries from the second half of the 19th Century to the fir...The Chinese Recorder and Missionary Journal is one of the most valued English literature in China’s history of Christianity and the key publications of missionaries from the second half of the 19th Century to the first half of the 20th Century.The advertisements in it have not been properly stressed by the academic world,most of which are even deleted in the bound volumes.This paper aims to give a preliminary study on the advertisements in Chinese Recorder and Missionary Journal,comparing and analyzing advertisers,slogans and text structures and appeal methods of advertisements of shipping,banking,schools and book introduction in Chinese Recorder and Missionary Journal,thus demonstrating its significance in China’s modern advertising industry and Sino-western commercial trade and cultural exchange.展开更多
Taking the personal experience of Robert Morrison into account, this paper focuses on the rapport between the author and his works. As the first Protestant missionary to China, Robert Morrison endeavored to learn the ...Taking the personal experience of Robert Morrison into account, this paper focuses on the rapport between the author and his works. As the first Protestant missionary to China, Robert Morrison endeavored to learn the Chinese language and to collect local cultural information, so as to encyclopedically present his knowledge of Chinese through the language reference books he compiled. This paper examines the range of linguistic registers of the represented examples from Morrison＇s dictionaries, so as to discuss the way in which various registers are combined into the text and how they are related with different social arenas. Placing Morrison＇s works in a wider social and intellectual context, this paper also discusses issues of cultural exchange between China and early nineteenth-century Europe.展开更多
基金funded by the project“Translation of and Research on Sinology Literature in English newspapers in China(19JDZD04)”by Guangdong University of Foreign Studies.
文摘The Chinese Recorder and Missionary Journal is one of the most valued English literature in China’s history of Christianity and the key publications of missionaries from the second half of the 19th Century to the first half of the 20th Century.The advertisements in it have not been properly stressed by the academic world,most of which are even deleted in the bound volumes.This paper aims to give a preliminary study on the advertisements in Chinese Recorder and Missionary Journal,comparing and analyzing advertisers,slogans and text structures and appeal methods of advertisements of shipping,banking,schools and book introduction in Chinese Recorder and Missionary Journal,thus demonstrating its significance in China’s modern advertising industry and Sino-western commercial trade and cultural exchange.
文摘Taking the personal experience of Robert Morrison into account, this paper focuses on the rapport between the author and his works. As the first Protestant missionary to China, Robert Morrison endeavored to learn the Chinese language and to collect local cultural information, so as to encyclopedically present his knowledge of Chinese through the language reference books he compiled. This paper examines the range of linguistic registers of the represented examples from Morrison＇s dictionaries, so as to discuss the way in which various registers are combined into the text and how they are related with different social arenas. Placing Morrison＇s works in a wider social and intellectual context, this paper also discusses issues of cultural exchange between China and early nineteenth-century Europe.
