Taking the translation of publicity materials in Heilongjiang province as an example,this article elaborates the advantages of tourism culture in Heilongjiang province,the translators*12*5 standards and attainment,the...Taking the translation of publicity materials in Heilongjiang province as an example,this article elaborates the advantages of tourism culture in Heilongjiang province,the translators*12*5 standards and attainment,the problems which existed in the translation of publicity materials,as well as the solutions to solve these problems.It is hoped that this article can facilitate the propaganda of tourism culture so as to promote the economic and cultural development.展开更多
As the process of economic globalization continues to advance,China has undergone earth-shaking changes.High-quality products and promotional materials are crucial for Chinese companies to go global and build their br...As the process of economic globalization continues to advance,China has undergone earth-shaking changes.High-quality products and promotional materials are crucial for Chinese companies to go global and build their brands.The English translation of external promotional materials is crucial.However,some companies do not pay enough attention to their publicity,resulting in a low international status.This paper analyzes the Chinese-English translation of enterprise external publicity materials from the perspective of adaptation theory,thereby exploring the translation strategies adopted under the guidance of adaptation theory,hoping to provide some references for related translation practices in the future.展开更多
In order to thoroughly implement the national vocational education reform plan,vocational colleges and universities have vigorously promoted the reform of teaching materials.As a new form of teaching material,work man...In order to thoroughly implement the national vocational education reform plan,vocational colleges and universities have vigorously promoted the reform of teaching materials.As a new form of teaching material,work manual teaching materials highlight the characteristics of vocational education,provide the direction of vocational education textbook reform,and act as the foundation of the“three education”reform in vocational colleges.Based on the analysis of the current situation of the construction of teaching materials for higher vocational education,we explore the ideas for the development of work manual teaching materials,aiming to provide some reference for the development of teaching materials for vocational education in the new era.展开更多
基金The Philosophical and Social Science Research Program in 2018-Study on Translation of Publicity Materials in Tourism Culture of Heilongjiang Province(Number:18YYE712).
文摘Taking the translation of publicity materials in Heilongjiang province as an example,this article elaborates the advantages of tourism culture in Heilongjiang province,the translators*12*5 standards and attainment,the problems which existed in the translation of publicity materials,as well as the solutions to solve these problems.It is hoped that this article can facilitate the propaganda of tourism culture so as to promote the economic and cultural development.
文摘As the process of economic globalization continues to advance,China has undergone earth-shaking changes.High-quality products and promotional materials are crucial for Chinese companies to go global and build their brands.The English translation of external promotional materials is crucial.However,some companies do not pay enough attention to their publicity,resulting in a low international status.This paper analyzes the Chinese-English translation of enterprise external publicity materials from the perspective of adaptation theory,thereby exploring the translation strategies adopted under the guidance of adaptation theory,hoping to provide some references for related translation practices in the future.
文摘In order to thoroughly implement the national vocational education reform plan,vocational colleges and universities have vigorously promoted the reform of teaching materials.As a new form of teaching material,work manual teaching materials highlight the characteristics of vocational education,provide the direction of vocational education textbook reform,and act as the foundation of the“three education”reform in vocational colleges.Based on the analysis of the current situation of the construction of teaching materials for higher vocational education,we explore the ideas for the development of work manual teaching materials,aiming to provide some reference for the development of teaching materials for vocational education in the new era.
