In recent years,traditional villages have emerged as popular tourist destinations due to their distinctive resource value.Typically situated in remote and less developed areas,traditional villages boast primitive natu...In recent years,traditional villages have emerged as popular tourist destinations due to their distinctive resource value.Typically situated in remote and less developed areas,traditional villages boast primitive natural surroundings and rich historical and cultural heritage.These characteristics offer urban dwellers a temporary escape from the complexities of modern life,allowing them to experience physical and mental rejuvenation,mental relaxation,and overall happiness during their visit.By conducting a review of the existing literature concerning tourists’happiness in traditional villages,this study establishes a framework to understand tourists’happiness in traditional village tourism.Using the Qiangang ancient village in Conghua District,Guangzhou as a case study,the research examines the current state of rural characteristics,the establishment of cultural brands,and the promotion of the active utilization of ancient villages within the context of integrating culture,sports,tourism,and agriculture.Based on this analysis,the author proposes strategies to enhance tourists’happiness,including the preservation and development of rural characteristics,the promotion and preservation of local cultural attributes,and the collaborative advancement of culture,sports,tourism,and agriculture to engage key stakeholders actively.展开更多
基金the 14th Five Year Plan Project for the Development of Philosophy and Social Sciences of Guangzhou(2023GZGJ83)Guangdong Ploytechnic of Industry and Commerce Project(2023-SKJ-20).
文摘In recent years,traditional villages have emerged as popular tourist destinations due to their distinctive resource value.Typically situated in remote and less developed areas,traditional villages boast primitive natural surroundings and rich historical and cultural heritage.These characteristics offer urban dwellers a temporary escape from the complexities of modern life,allowing them to experience physical and mental rejuvenation,mental relaxation,and overall happiness during their visit.By conducting a review of the existing literature concerning tourists’happiness in traditional villages,this study establishes a framework to understand tourists’happiness in traditional village tourism.Using the Qiangang ancient village in Conghua District,Guangzhou as a case study,the research examines the current state of rural characteristics,the establishment of cultural brands,and the promotion of the active utilization of ancient villages within the context of integrating culture,sports,tourism,and agriculture.Based on this analysis,the author proposes strategies to enhance tourists’happiness,including the preservation and development of rural characteristics,the promotion and preservation of local cultural attributes,and the collaborative advancement of culture,sports,tourism,and agriculture to engage key stakeholders actively.
